Vanhishikha Bhargava

How to Send Video Via Text Message | Android & iOS

How to Send Video Via Text Message | Android & iOS

Videos might be one of the greatest tools for conveying any information and engaging all sorts of audiences, with the power to hook the viewers’ attention. It has been one of the most popular and oldest tools for marketing since the golden days of television. Visual storytelling has remained a key aspect of marketing ever […]

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sms marketing analytics

SMS Marketing Analytics: How To Measure The Performance Of Your SMS Marketing Campaigns

The blog emphasizes the importance of SMS marketing analytics for Shopify store owners, explaining how it helps in optimizing text marketing efforts. It introduces various metrics like Interaction Rate, Reply Rate, Delivery Rate, Conversion Rate, and others, explaining how each can be measured and utilized to improve marketing strategies. Think about it – how many

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sms opt-in guide for shopify stores

The Ultimate Guide to SMS Opt-in for 2024 (Tips + Examples)

Sending unsolicited text messages to your customers is like barging into a party uninvited. It ticks people off, it’s illegal, and you’ll lose out on building a solid customer base.  We understand that convincing people to share their numbers can be tricky, but the core of a successful SMS campaign is adhering to SMS opt-in

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two-way sms marketing shopify

Everything about Two-way SMS Marketing you should know in 2024

Believe it or not, 98% of SMS sent still get opened. Despite the endless number of chat apps like WhatsApp, Messenger and others, SMS is clearly the most preferred channel of communication for most of us. More specifically in terms of eCommerce, 75% of consumers prefer SMS communication for deliveries, promotions and surveys from brands.

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Best SMS Marketing Automation Tools

7 Best SMS Marketing Automation Tools for Your eCommerce Business

SMS marketing has a horizon of possibilities but to tap into its full potential, automation is a must. Automation can, in diverse ways, enhance your SMS marketing campaigns and give you the results you wish to see. But for this, you need the right tools suited for your eCommerce business; tools that do not compromise

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What is SMS Personalization - Key Tips and Advice (2024)

What is SMS Personalization – Key Tips and Advice (2024) 

Imagine sending a product recommendation that your customer was already eyeing, along with a special discount. What do you think has a higher chance of conversion, this or sending any product trending in the market randomly to your customer? No brainer, right? The former situation will work wonders for your business.  This is called personalization

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Text AB Testing Examples

15+ Text A/B Testing Examples to Boost your SMS Marketing Results

Marketing is for people and testing different variations is the most practical way to identify the effective elements.  SMS marketing is the most direct communication you have with your customers. And, A/B SMS testing allows you to compare different versions of your text messages to know which performs better, ultimately helping you optimize your SMS

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What is SMS Segmentation

What is SMS Segmentation, Best Practices & Examples

To get most of any marketing channel, it is very important to segment your audience. It keeps your target audience into smaller sections making it easy for brands to create relevant business strategies and marketing campaigns.  In this post, learn everything about SMS segmentation to transform your SMS marketing game and leave a lasting impact

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