September 2021

shopify sms marketing for different customer segments

How to Use Shopify SMS Marketing for Different Segments of Your Customers

82% of people open every SMS they receive. And so, if you thought Shopify SMS marketing is a waste of your resources, you’re quite wrong. In a survey, 54% of consumers said they’d like to receive promotional messages from brands via SMS. However, text messages work only when they’re personalized and relevant to the receiver. …

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sms marketing strategies using consumer psychology

SMS Marketing Strategies Using Consumer Psychology to Drive Purchase Decisions

Customers are spoilt for choice. If you don’t engage them and help them make decisions, another brand will. If that sounds worrying, well, yes, it is. Customers expect brands to focus on their entire customer journey, not just on one-off, individual experiences. And marketers cannot agree more. 85% have seen better results when their marketing …

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