Ecom Elites Course Review: Inside Franklin Hatchett’s Dropshipping Blueprint

Most dropshipping courses promise the world but deliver recycled tactics from 2018. Franklin Hatchett’s Ecom Elites breaks this pattern—offering current strategies, real community support, and comprehensive training that actually delivers results.

Here’s what we’ll cover:

• Complete breakdown of modules, pricing, and what you actually get
• Honest assessment based on real student feedback and course content

P.S. We’ve experimented with a range of growth strategies for ecommerce stores, and SMS remains one of the most underutilized channels. Tools like TxtCart can make a big difference when it comes to recovering abandoned carts and engaging potential customers. If you’re looking to go beyond acquisition and actually increase the value your store generates, it’s worth exploring.

Who Is Franklin Hatchett?

Before diving into the course content, let’s understand the man behind Ecom Elites.

Franklin Hatchett is a New Zealand-based digital entrepreneur who’s been in the dropshipping game since 2009—long before it became mainstream. What sets Franklin apart isn’t just his experience, but his commitment to sharing real, actionable strategies.

His Background & Credibility

• YouTube Authority: Franklin built a massive following of almost 600K+ subscribers by consistently sharing free, valuable content. His YouTube channel features real case studies, current strategies, and honest breakdowns of what works (and what doesn’t) in ecommerce.
• Multiple Successful Ventures: Beyond dropshipping, Franklin created Savage Affiliates, a popular affiliate marketing course, proving his expertise extends across digital marketing disciplines.
• Hands-On Experience: Unlike many course creators who teach theory, Franklin actively runs ecommerce businesses. He tests strategies in real markets before teaching them, ensuring his content stays current and effective.

His Teaching Philosophy

Franklin’s approach is refreshingly practical. He focuses on over-the-shoulder training rather than lengthy lectures, showing you exactly how to implement each strategy step-by-step.

His content stays updated with platform changes—something many course creators ignore after launch. When Facebook updates its ad policies or Shopify changes its interface, Franklin updates the training accordingly.

What makes Franklin different: He’s built his reputation on free value first. His YouTube channel could easily be a paid course on its own, which gives confidence that his premium training delivers even more depth.

Ecom Elites Course: At-a-Glance

Let’s cut through the marketing fluff and see what you’re actually getting.

Feature	Details
Creator	Franklin Hatchett (597K+ YouTube subscribers, dropshipping since 2009)
Price	Standard: $197 / Ultimate: $297 (normally $497/$697)
Target Audience	Beginners to intermediate Shopify dropshippers
Refund Policy	30-day money-back guarantee (conditions apply)
Unique Features	Chatbot academy, weekly Q&A, private Facebook group
Course Length	170+ training videos across 12 modules

Is Ecom Elites Legit?

Absolutely, Ecom Elites is legitimate. Franklin Hatchett has been dropshipping since 2009 and built a massive YouTube following by sharing real strategies that work. The course delivers comprehensive training with current content, active support, and genuine student results.

The proof is in the community—over 15,000 active members in the private Facebook group, with regular success stories and ongoing engagement. Franklin personally participates in weekly Q&A sessions, something many course creators abandon after launch.

What’s Included in Ecom Elites? (Module Breakdown)

Here’s exactly what you get when you invest in Ecom Elites—comprehensive training that covers every aspect of building a successful dropshipping business.

Shopify Store Setup & Product Research

Module 1: Creating Your Store

This foundational module gives you actionable guidance for setting up your Shopify store from scratch. You’ll learn not just the technical basics, but also clever hacks to maximize profit as you configure your storefront. The goal: get your store running quickly, efficiently, and ready for conversions right from day one.

Module 2: Sourcing Products

You’ll get over-the-shoulder training on how to identify the right products to sell, plus a proven process for finding and vetting suppliers. Franklin emphasizes building a strong foundation, so you’re set up for success by picking the right products and partners from the start.

Facebook & Instagram Traffic Training

Module 3: Facebook Traffic

This module dives deep into mastering Facebook as a sales engine. You’ll learn how to pinpoint your ideal audience, craft compelling ads, and scale your campaigns for bigger results. The training also covers automating your sales process—so you can focus on growth, not repetitive tasks.

Module 4: Instagram Traffic

Instagram isn’t just an afterthought here. Franklin shows you how to generate targeted Instagram traffic, get your products in front of the right buyers, and avoid wasting money on broad, unfocused campaigns. The focus is on cost-effective strategies that drive real results.

Email Marketing, Funnels, and Chatbots

Module 5: Email Marketing

Learn how to set up a fully automated email marketing system that generates sales and keeps customers engaged. Franklin covers practical strategies for building your list, writing effective emails, and ensuring your campaigns drive results.

Module 6: ChatBot Traffic

This module stands out for its focus on advanced chatbot automation. You’ll discover how to set up chatbots that drive engagement, answer customer questions, and bring laser-targeted traffic back to your store. The promise: unique tactics you won’t find in other eCommerce courses.

Module 7: Funnel Traffic Foundation (Ultimate Package Only)

Here, you get step-by-step training on building advanced sales funnels—including access to a proven, “7-figure” funnel template you can upload and edit. These funnel skills are valuable for any online business looking to increase conversions and scale.

P.S. While dropshipping can be profitable, many store owners struggle with abandoned carts. TxtCart’s AI-powered conversations have helped Shopify stores like JoyRide generate over $1.8 million in revenue through automated cart recovery and conversational SMS that offers human-like, real-time support all while being 32x cheaper than human agents.

Google Ads & SEO Modules

Module 8: Google Ads Traffic Explosion (Ultimate Package Only)

Take your traffic sources to the next level with Google Ads. This module teaches you how to leverage Google’s platform for low-cost, high-converting buyers, and how to quickly launch campaigns for immediate sales.

Module 9: Organic Google Traffic

Unlock Franklin’s “secret” strategies for driving free, high-converting search engine traffic. Learn how to make organic Google visitors a long-term, sustainable revenue stream for your business.

Module 10: Top Secret

Get exclusive access to top-secret videos with strategies “never seen before online.” These are designed to give you an unfair advantage in your eCommerce journey.

Email Marketing, Funnels, and Chatbots

Module 5: Email Marketing Blueprint covers comprehensive autoresponder setup, lead generation, and retention campaigns. The training uses GetResponse and MailChimp, with specific templates and proven sequences.

Module 6: Chatbot Profits is truly unique among dropshipping courses. Franklin teaches complete chatbot setup for lead capture, customer service, and sales automation. This module alone provides tremendous value for the course investment.

Module 7: Sales Funnels (Ultimate package only) provides step-by-step ClickFunnels integration and customizable funnel templates that convert.

BTW, TxtCart takes customer engagement even further than setting up chat bots. With TxtCart, you can set up AI-powered SMS conversations that answer customer queries in real time—drawing from a knowledge base you control and update as your business evolves. 

It’s not just about sending reminders; TxtCart delivers personalized support instantly, without the hefty costs of hiring human agents. This means you can provide fast, accurate answers and support at scale, all while keeping your overhead low, costing 32x cheaper than a human agent—a game-changer for any ecom or dropshipping store looking to maximize both customer experience and profit.

Google Ads & SEO Modules

Module 8: Google Ads (Ultimate package only) covers Google Shopping campaigns, retargeting, and keyword research specifically optimized for dropshipping success.

Module 9: Organic Google Traffic teaches practical SEO for ecommerce. While focused on fundamentals, it covers the essential strategies most dropshippers overlook—giving you a competitive advantage.

Module 10: Franklin’s top secret videos that have never been seen before online.

Read Next: 

• How to Use AI for Dropshipping to 10x Your Profit
• 10 Dropshipping Apps That Make Selling Online Too Easy

Ecom Elites Pricing & Package Comparison

Ecom Elites offers two one-time payment plans—Standard and Ultimate—each designed to fit different needs and budgets. Here’s a side-by-side look at what you get:

Feature/Inclusion	Standard ($97 one-time)	Ultimate ($197 one-time)
Over The Shoulder Store Setup Training	✅	✅
Full Product Research Training Using My Methods	✅	✅
Complete Facebook & Instagram Traffic Training	✅	✅
Complete Email Marketing Setup & Training	✅	✅
Google SEO Traffic Mastery Training	✅	✅
ChatBot Academy To Explode Your Online Sales	✅	✅
Weekly Videos Including Q&A Sessions	✅	✅
Module With My Super Secret Videos Inside	✅	✅
Private Inner Circle With Me & Other Members	✅	✅
Instant Access & Lifetime Updates	✅	✅
Complete Step By Step Sales Funnel Academy	❌	✅
Complete Google Shopping Ads Academy	❌	✅
Done For You Complete 7 Figure Funnel	❌	✅
BOOK: My Top Selling 6 Figure Products	❌	✅
BOOK: My Top Selling Niches Of All Time	❌	✅

Best Suited For:

• Standard Package ($97):
  Perfect for beginners or those on a budget who want a comprehensive, step-by-step guide to launching a Shopify dropshipping business. It covers all the essentials—from store setup, product research, and core marketing channels (Facebook, Instagram, email, SEO, chatbots), to weekly Q&A support and community access.
• Ultimate Package ($197):
  Ideal for entrepreneurs who want to scale aggressively or access advanced strategies. The Ultimate package includes everything in Standard, plus complete sales funnel training, Google Shopping Ads Academy, a done-for-you 7-figure funnel, and two bonus books with top-selling products/niches. If you’re serious about scaling or want the most robust toolkit, the Ultimate plan offers outstanding value for the extra $100.

Our assessment:

The Ultimate package is a worthwhile upgrade if you plan to leverage Google Ads, funnels, or want proven product/niche ideas. Beginners can confidently start with Standard, but those aiming for rapid growth and advanced tactics will appreciate the Ultimate’s extras.

Who Should Take Ecom Elites?

Ecom Elites works exceptionally well for specific types of entrepreneurs. Here’s who benefits most.

Experience Level: Beginner to Intermediate

Perfect for beginners who want comprehensive, step-by-step guidance without overwhelming complexity. Franklin assumes no prior knowledge and explains everything clearly with practical examples.

Excellent for intermediate dropshippers who want to add new traffic sources or improve their Facebook ad performance. The chatbot and email marketing modules offer significant value even for experienced sellers.

Great foundation for advanced dropshippers looking to fill knowledge gaps or learn Franklin’s specific approaches to traffic generation and automation.

Business Models: Shopify-Focused Dropshipping

Ecom Elites is built specifically for Shopify dropshipping success. The training integrates seamlessly with Shopify’s ecosystem and leverages platform-specific features for maximum effectiveness.

The strategies work excellently for both general store and niche store approaches, with specific guidance for each model.

Learning Style: Comprehensive Video Training

This course features 170+ detailed videos with clear, actionable instruction. If you learn best through visual demonstration and step-by-step walkthroughs, you’ll love Franklin’s teaching style.

The active Facebook community provides excellent peer support and networking opportunities with fellow entrepreneurs.

Strengths of Ecom Elites

Let’s explore what makes Ecom Elites stand out in the crowded dropshipping education space.

Exceptional Value and Comprehensive Content

• Outstanding value proposition. At $197-$297, you receive more comprehensive training than many courses that cost significantly more. The content-to-investment ratio is impressive.
• Current, regularly updated content. Franklin consistently updates modules to reflect platform changes. The Facebook Ads training includes 2024 updates and current best practices, not outdated tactics.
• Active community support. The private Facebook group has 15,000+ engaged members with regular interaction. Franklin personally answers questions during weekly Q&A sessions, maintaining strong student support.

Unique Training Components

• Comprehensive chatbot training. Most dropshipping courses completely ignore chatbots. Franklin’s “Chatbot Academy” teaches lead capture and customer service automation that provides real competitive advantages.
• Multiple traffic source mastery. Rather than focusing on just one platform, Ecom Elites covers Facebook, Instagram, Google, and SEO—giving you diversified traffic strategies.
• Lifetime access and updates. Your one-time investment includes permanent access plus all future updates. No recurring fees or content expiration.

Practical Implementation Focus

• Real campaign examples. Franklin shows actual campaigns, ad spend, and results—not just theoretical concepts.
• Step-by-step walkthroughs. Every strategy includes detailed implementation guidance, so you know exactly what to do next.
• Ongoing support system. Weekly Q&A sessions and active community ensure you get help when needed.

Real Student Results & Testimonials

Here’s what actual students achieve—with appropriate context about individual results.

Highlighted Student Outcomes

• From $0 to $3M in One Year

Phil started as a complete beginner, reached $79,992 in his first 30 days, and eventually grew his store to over $3 million in revenue. At the time of writing, his store was generating over $1 million per month—all managed automatically.

• Over $80,000 a Month

Omar applied the strategies from Ecom Elites and quickly built his store to over $80,000 a day, creating a full-time online business that makes sales every single day.

• From $0 to $5,000 a Day:

Gary went from zero to $2,000 a day rapidly, then hit $5,000 just days later after implementing the course’s methods.

• $1,400 in the First 7 Days:

Nguyen saw results in his very first week after joining Ecom Elites, making over $1,400 by following the training step-by-step.

What Contributes to Student Success

• Consistent implementation beats perfect knowledge. Students who take action while learning tend to see faster results than those who consume all content before starting.
• Adequate advertising budget helps. Students with $500+ monthly ad budgets typically see better initial results than those starting with smaller budgets.
• Following the system works. Students who stick to Franklin’s product research criteria and campaign structures tend to find winners more consistently.
• Community engagement accelerates learning. Active Facebook group members get faster problem resolution and learn from others’ experiences.

Refund Policy & Support

Let’s examine the support and refund policy for Ecom Elites.

30-Day Money-Back Guarantee (Action-Based)

Ecom Elites offers a straightforward 30-day satisfaction guarantee. If you complete the program and don’t achieve the results you were looking for, you can request a full refund within 30 days of purchase—and you’ll even get to keep the course.

This structure ensures you actually implement the training before deciding, which typically leads to better results and more informed decisions.

Support and Community Structure

• Facebook Group: Thousands of active members with regular engagement, peer support, and networking opportunities.
• Weekly Q&A Sessions: Franklin shares weekly videos including Q&A sessions answering student questions and sharing current market insights.
• Community Response: Questions typically receive helpful responses within 24-48 hours from experienced community members.
• Ongoing Updates: Franklin regularly adds new content and updates existing modules based on platform changes and student feedback.

Start with Ecom Elites, Scale with TxtCart

Franklin Hatchett created something valuable in the course world—comprehensive training that delivers real results. Ecom Elites provides current strategies, active support, and thorough training that covers every aspect of building a successful dropshipping business.

Here’s what makes this investment worthwhile:

• Complete Shopify dropshipping system from initial setup to scaling strategies
• Multiple traffic mastery including Facebook, Instagram, Google, and SEO
• Unique chatbot training that provides competitive advantages
• Active community support with ongoing Q&A and networking opportunities

If you’re serious about building a profitable dropshipping business—whether you’re just starting with Ecom Elites or already scaling—TxtCart can make a measurable difference in your bottom line. 

While Ecom Elites gives you the blueprint for driving traffic and optimizing your store, TxtCart helps you capture more of that value by recovering abandoned carts and engaging customers in real time. If you want to turn more visitors into buyers and build lasting customer relationships, TxtCart is a must-have addition to any modern eCommerce or dropshipping tech stack.

Read Next:

• 12+ Successful Dropshipping Stores That are Making Millions
• 10+ Best Dropshipping Courses in 2025 (Free & Paid Options Compared)