Sending unsolicited text messages to your customers is like barging into a party uninvited. It ticks people off, it’s illegal,

Believe it or not, 98% of SMS sent still get opened. Despite the endless number of chat apps like WhatsApp,

SMS marketing has a horizon of possibilities but to tap into its full potential, automation is a must. Automation can,

Just like how one sale will not give you profit, one message will also not convince your readers to make

Imagine sending a product recommendation that your customer was already eyeing, along with a special discount. What do you think

Marketing is for people and testing different variations is the most practical way to identify the effective elements.  SMS marketing

To get most of any marketing channel, it is very important to segment your audience. It keeps your target audience

In e-commerce, businesses are constantly on the lookout for effective channels to market their brands and keep their customers engaged.