Organi + Txtcart

“I created OrganiGrowHarirCo after an extremely bad haircut, awful extensions and going from dark brown to blonde. My hair was dry, brittle, lacked volume, strength, length and my roots were curly but my ends were straight. I was desperate to grow my hair back, and I was inspired by my young daughter to get the curls I always wanted. After extensive research, planning and action, I was not only able to grow my hair but get the curls that exceeded expectations while restoring shine and fullness/volume back to my hair. People could not believe that I was able to bring my hair to this point and would always ask the secret. I decided to couple my love for people and my obsession with healthy hair and create a VEGAN, ORGANIC and all natural line that caters to ALL ages and hair types. Organi Grow Hair was born.

TxtCart started delivering results very quickly. While the Organi team was setting up their SMS/MMS marketing campaigns, the Cart Recovery product went to work and generated an additional $25K in recovered checkout revenue on average, per month. Reply rates of 42% and recovery rates of 60% on those replies quickly became the new norm for Organi and now cannot image their business without this additional revenue channel.

With conversational campaigns, the Organi team has achieved its goal and is delivering above and beyond shopping experiences with TxtCart thanks to real-time, empathic, friendly and personalized text conversations. With over 9,500 campaign orders, it’s safe to say both Organi and their customers LOVE conversational campaigns driving an average purchase value per campaign of $96.26 which boosted sales by more than 16%.