Case Study
From Homelessness to Healing: How Kay Cola Built a Multimillion-Dollar Movement and Drove $1.2M in SMS Revenue with TxtCart
SMS Attributed Revenue
SMS Attributed ROI
Increase in Subscribers
Black Friday Campaign ROI
“I created Organi Grow Hair Co. after an extremely bad haircut, awful extensions and going from dark brown to blonde.
My hair was dry, brittle, lacked volume, strength, length and my roots were curly but my ends were straight. I was desperate to grow my hair back, and I was inspired by my young daughter to get the curls I always wanted.
After extensive research, planning and action, I was not only able to grow my hair but get the curls that exceeded expectations while restoring shine and fullness/volume back to my hair. People could not believe that I was able to bring my hair to this point and would always ask the secret.
I decided to couple my love for people and my obsession with healthy hair and create a VEGAN, ORGANIC and all natural line that caters to ALL ages and hair types. Organi Grow Hair was born.
When you hear Kay Cola’s story, it does not just inspire you, it stays with you.
Before OrganiGrowHairCo became a multimillion dollar brand, Kay was a single mother who had hit rock bottom. She was homeless. She was couch surfing with her kids.
She was trying to rebuild her life while carrying more weight than most people ever see. And yet, in the middle of all that chaos, she built something extraordinary. A brand that has helped millions of people embrace healthier, natural hair.
Her journey is not just about entrepreneurship. It is about identity, community, self worth. It is about a woman who refused to quit even when life kept throwing her the kind of challenges that break most people.
For us at TxtCart, it has been a privilege to support her mission in a small but meaningful way.
Kay’s breakthrough did not come from a perfect business plan. It came from love, from wanting something better for her daughter’s natural hair. What started as a personal search for safer products turned into a brand that changed her life and the lives of so many others.
She did not have investors. She did not have resources. But she had purpose.
She had creativity.
She had the courage to believe that her story was not finished yet.
That belief led to OrganiGrowHairCo, a brand built on honesty, clean ingredients and products designed for real people with real hair textures. No shortcuts. No chemicals. No fake perfection.
Just love, science and a mission to redefine what beautiful looks like.
OrganiGrow is not just in the business of selling haircare.
It is in the business of healing.
Healed hair.
Healed confidence.
Healed identity.
Through her products and her voice, Kay has become an advocate who pushes back against hair discrimination and encourages women, especially Black and Brown women, to embrace their natural texture and feel proud of who they are.
This is why her community is not just customers.
It is a movement.
And movements grow through connection. Authentic, direct, human connection.
That kind of mission depends on staying close to customers at scale—without losing the human voice.
Kay Cola approached TxtCart looking for a two-way SMS platform that could boost conversions and reply rates without sacrificing authenticity.
Many SMS programs rely on one-directional broadcast campaigns. For a brand built on transparency and trust, that approach felt impersonal and misaligned.
Kay needed a communication channel that allowed for:
A mission like Kay’s deserves a communication channel that feels personal.
That is why SMS matters.
For a brand built on transparency and trust, SMS became more than a marketing channel—it became a direct line to her community. It is how you speak directly to people who love you, without algorithms, without noise, without gatekeepers.
With TxtCart, Kay and her team can:
And the best part is that her community responds, because the voice behind the brand is one they trust.
For a story as emotional and human as Kay’s, SMS gives her a way to stay close to her customers while scaling the business to new heights.
TxtCart started delivering results very quickly.
While the Organi team was setting up their SMS/MMS marketing campaigns, the Cart Recovery product went to work and generated an additional $25K in recovered checkout revenue on average, per month. Reply rates of 42% and recovery rates of 60% on those replies quickly became the new norm for Organi.
With conversational campaigns, the Organi team achieved its goal of delivering above-and-beyond shopping experiences. With over 9,500 campaign orders, OrganiGrow achieved an average purchase value of $96.26 per campaign. This helped boost overall sales by more than 16%.
For OrganiGrowHairCo, two way SMS was not about deep consultations. It was used for something simple and effective. Most abandoned carts happen because someone hesitates or needs one small answer. Two way SMS helped bridge that gap.
Here is what changed once OrganiGrow added conversational SMS into their workflow:
Shoppers often only need a small piece of information. With TxtCart, they could reply instantly and the AI handled simple responses or routed them to the right support channel.
Instead of blasting codes, the AI could offer a small incentive at the right moment. It felt natural and helpful. Many customers completed their orders because of that nudge.
Being able to reply to a message made the buying experience smooth. No waiting for email replies or searching through pages for answers. It kept momentum alive.
When shoppers needed help with orders or issues, the AI did not guess. It sent them to the correct support path. This prevented frustration and made the brand feel reliable.
Nothing complicated. Nothing oversold. Just a clean, effective system that helped OrganiGrow recover carts and support customers in real time.
The real highlight came during BFCM week. TxtCart helped unlock 107X+ ROI through high-intent SMS campaigns.
No complicated funnels.
No heavy manual lifting.
Just the right message at the right moment.
For a brand with strong demand and a loyal community, TxtCart simply amplified what was already working.
SMS Attributed Revenue
SMS Attributed ROI
Increase in Sales
Orders Recovered
Average Order Value
Total Conversations
Reply Rate
Increase in Subscribers
Black Friday Campaign ROI
“TxtCart has really built something special and we’ve been a fan and active user for 3 years now. The organic conversations pair so well with our organic first hair products, our team loves the lift they provide on conversation resolutions and additional revenue from their 2-way SMS campaigns and our customers really appreciate the personalized texts and ability to get their questions answered without having to deal with annoying no reply text msages or having to reach out to a new support team member on another channel.” – Kay Cola, Founder at OrganiGrowHairCo
At TxtCart, we work with thousands of brands, but stories like Kay’s stand out.
She did not build OrganiGrow in ideal conditions. She built it in survival mode and turned it into empowerment mode.
When someone takes their pain and turns it into purpose, that is the kind of mission we want to support.
For us, this is not just a case study.
It is a reminder of why small businesses matter.
Why founder stories matter.
Why community matters.
Brands like OrganiGrowHairCo prove that when you stay authentic, people feel it. When you speak with purpose, people listen. And when technology amplifies that purpose, incredible things can happen.
If you are a founder building something that comes from the heart, something personal, something bold, Kay’s story is your proof that your voice matters.
Whether you are launching from your living room or rebuilding your life from scratch, connection is your greatest asset.
And if we can help you strengthen that connection the way we help Kay, we would be honored to be part of your story too.
Kay Cola did not just start a haircare brand.
She started a movement rooted in love, healing and identity.
We are grateful she trusts TxtCart to help keep that movement growing, one message, one conversation and one customer at a time.
If you have not heard her full journey yet, take a moment. It is the kind of story that reminds you what resilience looks like.
And if you are a brand with a mission, just know we are here to help you share it with the world.
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