Case Study
A deep dive into a lifestyle eyewear company’s success with Conversational SMS Marketing.
SMS Attributed Revenue
SMS Attributed ROI
Lift in Average Order Value
Toroe Performance Eyewear was founded in 2018 in Los Angeles, California. The mission was simple. To create excellent eye wear that is backed by an excellent warranty. Confidently agreeing that every sun-glass they build will be carefully designed and manufactured to the highest of quality and superior performance. With strong presences and partnerships with military, veterans, and athletes, it’s no wonder why Toroe Performance Eyewear is the go to sun glass choice for so many. An emphasis on both great selection, paired with unbeatable warranty has made Toroe Eyewear who they are today.
Toroe founder Eric had approached us with a unique challenge. Create both more brand awareness and loyalty with his customers while harnessing in those abandoned checkouts that were being lost day in and day out. CRO can only take a brand so far, and at the end of the day, having the right flows and team setup is the difference between hundreds of thousands of dollars lost vs made. Traditional SMS and email was only working so well, it was time to turn up the heat a bit and proactively generate more revenue for the brand.
”Hands down the best SMS Marketing platform we have used thus far. The sheer amount of money that it has generated us over such a short period of time is phenomenal. TxtCart allows us to scale our advertising with the profits it generates and has been extremely user friendly and easy to setup. The team is beyond friendly, helpful and CS is top notch. I hope you guys stay the same and keep growing.” – Eric Castillo, Founder at TOROE.
TxtCart started delivering results almost instantly. In just a few weeks, Toroe saw revenue lift of over $6,000 from sales TxtCart’s AI had recovered. Conversations were organic and impactful, generating a 50% reply rate at scale with 2/3 of customers who replied resulting in a purchase. TxtCart AI powered cart recovery was responsible for over 800 recovered orders in just a matter of 8 months generating well over $60K in additional revenue.
In summary, Toroe Eyewear has achieved its goal and is delivering above and beyond shopping experiences with TxtCart thanks to real-time, empathic, friendly and personalized text conversations. Rather than leave money on the table and customers in the dark, Toroe took the steps needed to provide human interaction at the right time delivering the right message and it paid off huge for the brand and their customers.
Brands continue to focus on marketing tools that provide a clear, demonstrable ROI and enhance their CX while reducing the sales cycle. The ability to create hyper-personalized shopping experiences, and talk directly with customers is one of many reasons over 3,000 Shopify brands choose TxtCart:
● One customer, one conversation, one phone number all under one roof
● Instantly connect in the most personalized way with your customers where they spend most of their time
● Industry leading 98% open rates, average 45% reply rates and 30% recovery rates on abandoned checkouts
● Lower customer acquisition costs through subscriber growth tools, phone collection and easy to run campaigns to drive repeat revenue
● Plethora of SMS tools ranging from Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates and more
● Easy integration with Shopify and simple onboarding to get you up and running and making sales faster
Need help growing your SMS revenue, recovering abandoned checkouts or scaling your subscribers from existing customers? Book a demo with us or try out our risk free 14-day free trial!
Testimonials
Co-Founder, Bombshell Curves
Owner, The Giddy Piggy
Marketer, DGP High Performance
Agency, Max Performance
VP Sales, Thank God
Founder, Aromadonna Perfumes
Founder, Discover Dawn Wear
Turn more visitors into customers with Conversational SMS powered by AI.
*Qualification criteria for guarantee required. Site must receive at least 10,000 monthly unique visits
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