Checkout and Cart abandonment are two of the most common problems in eCommerce that businesses struggle with on a daily basis.
As competition in the market increases, customers are faced with more options than ever and they are more likely now to abandon the products of their liking and get distracted by all the other options available to them.
From a consumer standpoint, the number of choices can be a good thing but it has a very negative impact on brands as they are losing out a lot of potential sales to competitors.
In this guide, we will delve into how you can reduce checkout and cart abandonment with SMS marketing
