SMS marketing is a direct and immediate marketing strategy where customers send information about their brand or product through SMS on the customer’s mobile phone. With SMS achieving an open rate as high as 98% in 2023, it’s only natural for brands to embrace the channel to reach their customers proactively.
But what is it that you can send as a message to your customers?
If you have been struggling with ideas as well, it’s time to make the most of AI with ChatGPT for SMS marketing.
With AI, you can easily tailor your message so that each recipient gets a personalized message at the right time. If you’re still contemplating introducing AI in your marketing campaign, this article is for you. In this article, we’ll show you how you can use AI tools like ChatGPT in SMS marketing.
Understanding ChatGPT and Its Role in SMS Marketing
ChatGPT is a language model developed by OpenAI, specifically GPT-3.5 architecture. It generates human-like text based on input prompts, making it suitable for various natural language processing tasks, including conversation, content generation, and answering questions. It is part of the GPT (Generative Pre-trained Transformer) series, known for its ability to understand and generate coherent and contextually relevant text.
Benefits of ChatGPT in SMS Marketing
Using ChatGPT in SMS marketing can have numerous advantages. Some of these are:
Cost-effectiveness
Teams that have lean marketing budgets can benefit from ChatGPT. Since ChatGPT can understand the context and respond accordingly, it can be used for content ideation and creation. Thus, ChatGPT can eliminate the hiring cost of employees while still doing the job.
Scalability
ChatGPT can create content in seconds, and thus, it is best suited for bulk content creation.
Time-saving
Manually creating bulk SMS content can be time-consuming. But ChatGPT makes it super easy and fast, so you can roll out your campaign quickly.
Efficiency
ChatGPT can automate the content creation process, thus freeing up your employees’’ time so that they can focus on other nitty-gritties that need their attention.
A/BTesting
ChatGPT can help create multiple versions of the same message with different styles and CTAs so you can A/B test to know which works best for your audience.
Recover abandoned cart
ChatGPT can create SMS content to recover abandoned carts and encourage customers to complete their purchases. This, in return, can help you boost your sales and revenue.
5 Ways to Use AI with ChatGPT for SMS Marketing
While ChatGPT may have multiple use cases depending on your organization’s goals, here are some ways to leverage the tool.
1. ChatGPT for Personalized Messaging at Scale
The success of any marketing campaign lies in personalization, and SMS marketing is no different. That’s why you need to analyze your customer data, segment them, and strike up a two-way conversation with them.
For example, with a tool like Txtcart, you can easily upload customer CSV or target specific segments. Making use of behavioral data like past interactions, previous purchases, spending power, and more, you can then create ChatGPT prompts for a personalized message.
2. ChatGPT for Automated Customer Service
Quick and consistent communication is non-negotiable if you want to improve your customer service. This means you need to have a dedicated team to handle queries 24 / 7, 365 days a year. But do you know that with ChatGPT, you can automate your customer support, thus improving your response rate, without hiring additional staff?
Right from acknowledging issues to sharing automated responses and handling FAQs, generative AI can do it all for you.
For example, when a customer raises an issue, an automated response could be, “We’re on it! Your concern is important to us, and so our team is actively looking to resolve it ASAP. Thanks for being patient.
In fact, if you are using two-way SMS marketing with TxtCart, you can enable the live agents or your team to respond to messages faster with the help of ChatGPT. Based on the query of the consumer, they can request a response written in no time to get back with lesser turn around time.
3. ChatGPT in Campaign Optimization
ChatGPT can optimize a campaign in many ways, including:
- Content Generation: By providing ChatGPT with information about your target audience, product or service details, and campaign objectives, it can generate compelling copy for your SMS marketing that can help improve the effectiveness of your campaigns.
- A/B Testing Ideas: By inputting different campaign elements, you can enable ChatGPT to provide suggestions for testing different headlines, calls-to-action, visuals, and more to optimize your campaigns based on real-time user responses.
- Keyword Optimization: By providing information about your business, industry, and target keywords, ChatGPT can help generate relevant and high-performing keyword lists for your ad campaigns.
- Audience Targeting: Describe your target audience, and ChatGPT can help you refine your audience targeting strategy. It can provide insights on creating personalized messaging to resonate with specific demographic groups, helping you tailor your campaigns for maximum impact.
- Response Analysis: Use ChatGPT to analyze customer responses and feedback from previous campaigns. By inputting sample responses, the model can assist in anticipating potential customer reactions and help refine your messaging for improved communication and customer engagement.
4. ChatGPT in Interactive SMS Campaigns
Apart from sending regular product updates, SMS campaigns can be used to promote conversational marketing. For example, ChatGPT can be used to encourage dynamic conversations and initiate interactive SMS dialogues. You may also implement ChatGPT for real-time interactions like:
- Warm conversations in SMS to understand customer needs
- Address any questions the customer may have
- Provide answers to FAQs
- Guide leads with real-time assistance
- Offer product demos and send links to interested customers
5. ChatGPT in Integrating with Other Marketing Channels
Today, customers are omnipresent. They may come across a product on one channel, research it on another channel, seek validation from other users on a third channel, and finally purchase it on the fourth channel.
This means that brands can’t expect to close sales by being present on a single channel. A cohesive multi–channel approach is what today’s brands need.
Thankfully, ChatGPT can make your job easy. ChatGPT integration with different marketing channels can transform your customer interaction in real time.
For example, you may integrate ChatGPT-powered chatbots to support customer queries 24 x 7. Or, integrate it across your social media channels to enhance responsiveness.
Best Practices for Implementing ChatGPT in SMS
Marketing
If you’re planning to use ChatGPT for your next SMS marketing campaign, here are some best practices to follow that will give you a seamless experience.
Data privacy
Customer data privacy is a big thing (a breach can lead to several consequences, including penalties and reputation damage), so ensure that you implement data security measures when using ChatGPT.
Let your customers know that you have adequate measures in place to gain their trust. Grant access to customer data to only authorized personnel.
Compliance
Each country has different laws using AI and ChatGPT. You may also need to ask permission to send SMS messages, offer options to opt out, and keep the messages respectful at all times.
A/B Testing and Optimization
The biggest advantage of using ChatGPT for SMS marketing is that you can create multiple messages with different CTAs, tones, etc., and test which one resonates best with your customers. Also, test your messages on various devices and ensure they are optimized for all devices.
Continuously monitor and analyze
Remember, just implementing ChatGPT for your SMS marketing won’t bring you overnight success. You need to continuously monitor the performance, like open rate, conversion rate, customer feedback, etc.
Analyze the data and tweak your approach to improve the outcome.
Common pitfalls to avoid
While it’s a great idea to use ChatGPT for your SMS Marketing, here are some common pitfalls to avoid.
Not fact-checking
Due to its limited knowledge and non-access to the internet, ChatGPT cannot provide real-time information. So cross-check all the facts and figures if you’re using any specific data in your SMS.
Not adding a human touch
Remember, at the end of the day, ChatGPT is another AI tool and lacks the human touch. So, while you can use the tool to mass produce content, you may still need a pair of human eyes to review them and add the human touch.
Not training the tool
ChatGPT content may sound monotonous and off from your brand voice if it’s not trained to learn your brand voice. So, pay attention to training the tool to adapt your brand voice and tone for better readability of content.
Key Takeaway
As AI takes center stage in marketing, it’s high time for brands to leverage ChatGPT for their SMS Marketing efforts. Using ChatGPT is especially beneficial for:
- Lean teams where you can create tons of content in minutes with the right prompts
- Marketing teams who are looking for a scalability solution with a crunch for budget
- Teams who want to A/B test their messaging for better results
- Keeping the content optimized
- Creating consistent messages at par with the brand tone and voice
If you’re still skeptical about trying ChatGPT for your marketing projects, this is your cue to get started!
Looking for the best SMS marketing app? Get started with TxtCart today.
