The world of marketing is always evolving, leaving every savvy marketer constantly on their toes when it comes to grabbing the customer’s attention and engaging them. And in 2021, video marketing remains one of the best tools most marketers have in order to remain competitive.
Internet users are only getting more and more attached to online videos. They jump into YouTube and other social media just to watch different videos — from educational videos to meme compilations.
The allure of online videos is quite simple: when digital media contents become abundant, online videos provide you with easy-to-digest and quick information. So, it should come as no surprise that internet users can retain 95% of information if they absorb it through online videos.
Don’t take my words for it. The staggering numbers on the video marketing statistics speak for themselves.
55% of internet users watch online videos daily; while 78% of them watch it weekly
YouTube has become the second-largest search engine worldwide because of one obvious reason: internet users love online videos.
Whether it’s social media, websites, or other digital platforms, online videos are basically spreading over the internet, and half of the global internet users (55%) watch it daily.
And to cut through the noise, your business should jump into the bandwagon — regardless of what industry you’re in.
In this case, you can craft different types of videos; for your social media profiles, landing pages, and more. It’ll help potential customers to find your business faster.
54% of customers or potential buyers demand more video content from brands they’re interested in
Not only does video marketing help you grab potential customer’s attention faster, but it also helps them understand the product better.
So, it should come as no surprise that more than 54% of potential customers tend to look for videos for a brand before they make a purchase.
Videos can show potential customers what your products look like. What’s more, demo videos also offer you an engaging way to give the potential customers insight on how to use your product, making them even more likely to trust your brand in no time and purchase it.
46% of viewers act after watching video content from a brand
Videos are much more convincing for potential customers as they visualize the product, helping them set a clear expectation. That’s why 46% tend to perform the desired action after watching video content from a brand.
The key here is to include an obvious, clear call to action (CTA) to guide the potential customers where they should after they finished watching your video. Don’t leave them hanging.
Do you want them to visit your website? Do you simply want them to purchase your product? Or do you want them to watch other videos? You can put the CTA at the beginning of the video so the audience can notice it right away.
88% of marketers are happy with their video marketing ROI
More and more businesses are jumping into the video marketing bandwagon isn’t just because it’s the trend, but because it’s effectively bringing better marketing results.
Video marketing gives an extra boost to overall marketing campaigns. Therefore, at least 88% of marketers claim that video marketing provides them with a positive return on investment (ROI).
The reason is that videos are a versatile medium. It helps you to create a more compelling story than text-based articles. With convincing, intriguing storytelling, you can win customers’ hearts much easier.
And when you successfully build an emotional connection with your potential customers, it’d be much easier to boost brand awareness, increase lead generation, and improve conversion rates, leading to good ROI.
Adding a video to your landing page can increase your conversion rate by 80%
One of the most potential places for your videos is your landing page. According to the stat, including a video on your landing page can boost your conversion rate by 80%.
Your landing page is a crucial place in your website where the potential customers only a few click away from converting. Videos provide an excellent way to cover and explain a lot of information in a short period of time, making them more confident in making a purchasing decision faster.
Here are some high-performing type of videos you can place on your landing pages:
- Product demo videos
- Testimonial videos
- Explainer videos
- How-to videos
From the staggering statistics numbers above, one thing is clear: if you haven’t yet promoted your business with video marketing, you’re missing the boat. When it comes to the 2021 marketing strategy, video marketing is a potential tool you should really consider investing in.
Done right, video marketing makes it easier for you to connect with their customers at a personal level and foster more human interaction. This way, you’ll get the best out of your overall business marketing strategy.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). You can reach out to him on Twitter, email or LinkedIn.