4th of July SMS Marketing Ideas, Templates and Examples

4^th of July besides patriotism and barbecues, also cues the best sales and discounts of the year for most Americans. 87% of Americans plan to celebrate American Independence Day and most customers spend an average of $93 during the celebration season. And you should make the most out of this festive air.

SMS marketing for holiday promotions is highly rewarding and offers higher open rates and immediate reach. And 4^th of July is a time when this potential can be utilized in the best way. So, we have brought you some of the best 4^th of July SMS marketing ideas, templates and examples. Let’s get started!

Creative 4^th of July SMS marketing ideas

Here are a few creative holiday SMS marketing templates and examples for July 4^th promotions. Remember to experiment and find what fits best with your brand’s personality and goals.

Exclusive holiday discounts

Customers expect to be made to feel special once in a while and an Independence Day SMS marketing message with an exclusive discount can be precisely what they need. On-theme incentives and fun freebies are also a great way to win more sales and garner a larger customer base during the holiday season, as there is nothing that a customer loves more than discounts and incentives that offer actual value. Here are some of the best Independence Day SMS marketing templates:

“The fireworks are about to commend here at [BRAND NAME]! This 4^th of July get an exclusive 40% off on all products!”

“4^th of July offers are here! Get flat 30% off on American-made products. Get Shopping Now!”

“Hey [NAME]! Celebrate this Independence Day with our exclusive summer sale! Get 30% off using [CODE] at checkout.”

“July 4^th is here and with it [BRAND NAME]’s American Summer offers! Get up to 50% off on all your favorite brands!”

“Hello [NAME]! This 4^th of July we join the celebrations with exclusive discounts on all you’re American favorites! Use [CODE] to avail of a flat 25% discount!”

“July 4^th is here and so are the best offers to hit the summer markets! Spoil yourself with your favorite products and pay half the price!”

Holiday themed contests

Contests can engage customers, gamify the shopping experience and effectively push customers towards actions. And no better season to carry out contests than a popular holiday such as the 4^th of July. Using 4^th of July messages to run contests such as trivia contests, lucky draws etc. customers can be engaged and prizes such as free shipping, discount coupons, free products, etc. can be handed out. This way customers can interact with your brand in a more hands-on manner. Here are a few good July 4^th promotion message templates:

“Hello [NAME]! Try your luck at our American Summer lucky draw and stand a chance of winning exclusive 4^th of July discount coupons!”

“Time for a Patriotic Flex! Play our Fourth of July Trivia and win exciting rewards ranging from free shipping to free products!”

“Happy 4^th of July! Win our Independence Day Spinning Wheel and stand a chance to win a flat 70% discount!”

“Hey [NAME]! Join our 4^th of July festivities and enter our True America quiz! Expect exciting rewards and offers to brighten up the celebrations.”

“July 4^th is around the corner and we bring you explosive excitement! Enter your name in the Independence Day Draw and stand a chance to win a customized [PRODUCT NAME]!”

Event Invitations

The 4^th of July is a great occasion to conduct special events such as online webinars, product launch events, exclusive 4^th of July sales, celebratory events etc. Both online and offline events can have the desired impact and make the customers feel like a part of a community. Take a look at these July 4^th holiday SMS marketing templates:

“This 4^th of July join us at the [BRAND] store at [LOCATION] for an exciting evening where we showcase our new All-American product lineup!”

“Celebrate this 4^th of July with us at the [BRAND] HQ as we show you the magic behind All American [PRODUCT]!”

“Hello [NAME]! Visit your nearest [BRAND] store and join us to celebrate this 4^th of July with a bang!”

“Hello [NAME]! You are invited to our Meet and Greet session where you get to learn from the brains and hands behind our All-American [PRODUCT NAME]!”

Holiday themed collection

Special collections that are themed after the holiday are a great way for your brand to join in on the festivities. This way a purchase translates to an act of celebration and thus customers will be more than ready to interact, purchase and buy holiday-themed products. Here are a few SMS template examples for this:

“Happy 4^th of July [NAME]. This Independence Day celebrate Freedom and Courage with our new Great American Collection!”

“July 4^th has arrived and so has our Summer of Freedom lineup! Celebrate this Independence Day in the colors and spirits of freedom!”

“Hello [NAME]. Celebrate this 4^th of July with our holiday-exclusive Independence Collection. Shop now to get an additional discount!”

“Have the best 4^th of July with our explosive new Independence Day collection. Made with the American spirit at heart!”

Limited time sale

Time-limited on-theme holiday sales are a great way to create excitement and utilize customers’ FOMO and get the sales number to increase. Flash sales are effective at this and can be launched to make the best out of the holiday atmosphere. These flash sales can be announced leading up to and on the fourth of July to build excitement. Here are a few templates:

“Happy 4^th of July! This Independence Day get the best deals and discounts on our Freedom Fest sale! Grab your favorite product before midnight and get flat 50% off!”

“4^th of July Sale is live! Get your favorite products at exciting discounts. The sale ends by the end of this week so hurry up!”

“Hello [NAME]. The Freedom Flash sale is up and it is bringing explosive deals with it! The sale ends at midnight, so hurry!”

“Hey there! Before you fire up the fireworks, go grab the best bang for buck deals- up to 50% off! Valid only till midnight!”

Patriotic messages

Inspirational and patriotic messages are a great way to tap into the patriotic sentiments that are high during the Independence Day season and show your customers the American values at the core of your brand. Such inspiring July 4^th promotional messages can help you connect with the customers emotionally while improving how the brand is perceived. Here are a few good examples of patriotic 4^th of July messages:

“Happy Independence Day [NAME]! May the freedom we celebrate on this day bring you and your family good tidings!”

“Happy 4^th of July! May today bring joy to our lives as we honor the valor of our great nation’s heroes!”

“Hello [NAME]! This Independence Day celebrate the freedom won by our valorous heroes by spreading joy and upholding the spirit of America in our actions and hearts!”

“Happy Independence Day [NAME]. Thank you for being our valued customer. May you and your family celebrate this remarkable day with a joyful heart!”

“Happy 4^th of July [NAME]! Ring the bells of Freedom to commemorate the brave hearts that made America the great nation that it is!”

Best practices for 4^th of July SMS campaigns

The above 4th of July SMS marketing ideas, templates and examples can only work in your favor if you know how to get them to perform in the best possible way. Here are a few best practices to follow for your 4^th of July SMS campaigns:

Timing

The timing and frequency of your holiday marketing messages can heavily influence how well they are received and responded to by customers. Try to send your July 4^th promotions at optimal times to increase engagement and get the best results. You should also be aware of the legal hours when you can send marketing messages, as well as the time zones of your receiver, so as to avoid sending messages at odd or inconvenient hours.

Personalization

Customers value and respond well to personalized business interactions. To make customers feel like a part of something and to let them know your brand cares about them, you can personalize the messages that you send. You can greet them or wish them a happy 4^th of July by personalizing not just on the basis of their name but also their past interactions, interests and other customer data.

Clear Call-to-Action

A clear and impactful Call-to-Action can actually nudge customers into taking the desired action. You can include a clear and compelling CTA in all of your July 4^th promotions to move the audience into a purchase, subscription or any other action.

Compliance

As a brand, you are responsible for carrying out business interactions in a respectful, secure, and compliant manner. You should ensure that your 4^th of July SMS marketing messages are in compliance with SMS marketing regulations and laws. Your business should also obtain explicit consent from the customers before sending any marketing messages.

Conclusion

The 4^th of July is one of the most exciting holidays of the year for customers and marketers. Customers expect the best deals and discounts to color the festivities and with clever SMS holiday marketing messages, you can make the most out of this atmosphere. Besides improving sales, quality marketing messages can also help you build a deeper connection with your customers.

TxtCart’s unique SMS marketing message templates can help you start your 4^th of July season campaigns in a compliant and effective manner.

Get TxtCart today!