Kyle Bigley

Co-founder at TxtCart | $50M+ revenue driven across 2500+ eCommerce brands via SMS marketing and conversational AI. Live in New York, D1 NHRA Champion, Penn State alum.

Best Postscript Alternatives for Shopify SMS Marketing (2024)

As SMS marketing emerges as a key communication channel, offering direct and immediate access to customers, it’s essential to have advanced tools that maximize its potential.

But if you’ve been using Postscript on Shopify and find its automation capabilities limiting, we’ve got you covered. In this post, we’ll introduce the best alternatives to help you take your SMS marketing strategy to the next level.

Recap: What is Postscript?

Postscript is a popular choice for SMS marketing automation, offering a range of services including SMS campaigns, sales promotions, and cashback offers. Its versatility makes it an effective tool for engaging customers, driving purchases, and building brand loyalty. With a dedicated team of SMS experts, an integrated platform, and transparent metrics, Postscript stands out as a reliable option for businesses looking to enhance their SMS marketing efforts.

Postscript features

  • Build a compliant subscriber list with opt-in tools—including website popups, checkout collection, shareable landing page links, and back-in-stock notifications.
  • Deliver personalized messages with robust segmentation, filtering, tagging, and response branching features.
  • Provide the right offer, to the right subscriber, at the right time with behavior-based message branching within your Campaign and Automation Flows.
  • Offer tailored post-purchase experiences designed to drive brand loyalty and repeat orders.

Postscript cons/ disadvantages

  • Limited Automation Features: Compared to some other SMS marketing platforms, Postscript’s automation capabilities may feel restrictive, especially for businesses with more complex needs.
  • Higher Costs: As your subscriber list grows, the pricing can become expensive, making it less cost-effective for small businesses or those on tight budgets.
  • Basic Reporting: While Postscript provides essential metrics, some users find the reporting tools to be less detailed compared to other platforms.
  • No Support for MMS: Postscript’s MMS support is limited in certain regions, which can be a drawback for businesses looking to send multimedia messages consistently.
  • Learning Curve: For new users, the platform might have a steeper learning curve, especially if they are unfamiliar with SMS marketing strategies.
    Limited Customization
  • Options: The customization options for campaigns and templates might be less flexible, which can limit brand consistency.
  • Integration Challenges: Some users report that integrating Postscript with other third-party apps or platforms can be cumbersome or require additional support.
  • Customer Support Response Time: While generally helpful, there are occasional reports of slow customer support response times, particularly during peak periods.

Postscript pricing

  • Starter– No monthly fee; $25 monthly minimum spend
  • Growth– $100/month
  • Professional– $500/month
  • Enterprise– Contact team

🚀 In a hurry and need to switch to a powerful SMS marketing app?

Use powerful automations and the power of AI to scale your SMS marketing campaigns.

Our approach to finding Postscript alternatives

To find the top alternatives to Postscript, we carefully evaluated each app’s key features and pricing structures.

We also analyzed merchant reviews from the Shopify app store and other trusted sources, consulted with industry experts, and reviewed multiple comparison articles.

Our goal is to provide you with a comprehensive and unbiased overview of the best SMS marketing automation options, helping you discover the ideal alternative to Postscript.

App
Pricing
Free Plan
Free Trial
AI
SMS marketing features
Rating
TxtCart
Starts at $29/month
No
Yes, 14 days
Yes
Campaigns, Flows, Analytics, A/B Testing, Popups, Compliance, AI assistant
4.7/5
Attentive
Starts at $299/month
No
Yes, 30 days
Yes
Campaigns, Flows, Analytics, A/B Testing, Popups, Compliance
4/5
Emotive
Starts at $199/month
No
Yes, 30 days
No
Campaigns, Flows, Analytics, A/B Testing, Popups, Compliance
4.3/5
SMSBump
Starts at $19/month
No
No Free Trial
No
Campaigns, Flows, Analytics, A/B Testing, Email, Popups
4.9/5
OneText
Starts at $300/month
No
Yes, 30 days
Yes
Campaigns, Flows, Analytics, A/B Testing
-
Klaviyo
Starts at $15/month
No
No Free Trial
No
Campaigns, Flows, Analytics, A/B Testing, Reviews, Popups, Email
4.6/5

Best Postscript alternatives for Shopify SMS marketing

Now let’s take a look at the best Shopify apps for SMS marketing that can serve as Postscript alternatives:

1. TxtCart

TxtCart is an AI-powered SMS solution, making it the most advanced alternative to Postscript for automation. It excels in recovering abandoned carts with features like 1-click setup, unique discount codes, and real-time conversation monitoring.

TxtCart also offers powerful tools for launching product campaigns, customer segmentation, and re-engagement, all within an intuitive dashboard that provides deep analytics on customer interactions. For businesses looking to elevate their SMS marketing with cutting-edge automation, TxtCart is the top choice.

Key Features:

  • Two-Way SMS Communication: Enable direct customer interaction with AI-managed responses for seamless engagement.
  • Competitive Pricing: Enjoy decreasing rates with no contracts, plus rate matching to beat your current costs.
  • Smart A/B Testing: Test and deploy the most effective SMS campaign versions based on your key performance metrics.
  • Campaign Planner: Access holiday-focused templates and content to boost your SMS campaigns, right from the dashboard.
  • Advanced Analytics: Track detailed SMS performance metrics to optimize your marketing strategy.
  • AI-Powered Automations: Easily implement eCommerce automations like cart recovery and welcome messages with AI-driven tools.
  • AI-Powered Flows: Customize or use pre-designed SMS flows, paying only for successful sales.
  • Advanced Popups: Boost subscriber capture rates with Figma-inspired, mobile-optimized popup templates.
  • Centralized Inbox: Manage all SMS conversations in one place, with customer insights and upcoming Gorgias integration.

Pricing:

  • Starter – $29/month
  • Growth – $79/month
  • Pro – $199/month
  • Enterprise – $499/month

🚀 Need a feature by feature comparison between TxtCart and PostScript?

Our experts have created one for you – PostScript vs TxtCart

2.SimpleTexting

SimpleTexting allows users to create automated texts, utilize personalized messaging, and collect data for tailored interactions. With an intuitive interface, it enables easy broadcasting of messages to your entire audience. As a Postscript alternative, this tool not only facilitates mass texting but also encourages two-way conversations through a dedicated business number.

Key features:

  • Instantly communicate with large groups for effective audience engagement.
  • Professional, dedicated two-way messaging for business interactions.
  • Schedule automated texts and integrate with various apps seamlessly.
  • AI assistance, templates, link tracking, and self-cleaning contact lists.

Pricing:

  • Plans start at $39/ month for 500 text messages

🚀 Want to calculate the ROI of SMS marketing for your business? 

3. Emotive

Emotive is a conversational SMS marketing platform tailored for Shopify eCommerce businesses. As a Postscript alternative, the platform provides over 600 templates for pushing product drops, announcing sales, and converting abandoned carts into sales.

Key features:

  • Build your brand voice, respond to inquiries via SMS messages, and launch products with Emotive’s conversational text message marketing software.
  • Emotive’s compliance team will help guide TCPA, CCPA, and CTIA best practices.
  • Leverage human sales associates to have dynamic conversation SMS conversions at scale.

Pricing:

  • Starter – $100/ month
  • Pro – $200/ month
  • Advanced – $300/ month
  • Enterprise – on request

🚀 Want a feature by feature comparison between TxtCart and Emotive?

4. Omnisend

Omnisend streamlines omnichannel marketing for e-commerce, offering integrated SMS and email marketing functionalities. Seamlessly combine SMS with email and push notifications in automated workflows for personalized customer experiences. With pre-built automation workflows, hassle-free campaign setups, and transparent pricing based on SMS credits, Omnisend empowers users to engage customers effectively across the globe.

Key features:

  • Combine automated texts with email and push notifications into a single automated workflow and provide your customers with a consistent, personalized experience.
  • Omnisend supports all country codes for SMS (text-only messages) sending so that you can reach your international customers.
  • Collect your site visitors’ phone numbers by making use of SMS list-building tools: pop-ups, teasers, landing pages, and Wheel of Fortune.
  • Set up a flash sale or promote the newest items with precisely targeted SMS or MMS messages.

Pricing:

  • Contact the sales team for pricing information.
  • Plans with email and SMS in a bundle start at $16/ month.

🚀 Want a solution that focuses only on SMS marketing?

5. Birdeye

Birdeye offers MMS capabilities, automated triggers for campaigns, and a unified inbox for managing conversations across multiple channels. As a Postscript alternative, Birdeye’s comprehensive suite includes reviews, referrals, surveys, and insights, empowering businesses to elevate their online presence.

Key features:

  • Enhance engagement with attention-grabbing text messages using images, emojis, GIFs, and PDFs.
  • Enables requesting reviews, referrals, and surveys from a single intuitive platform.
  • Facilitates segmenting the audience and tailoring texts for enhanced engagement.
  • Allows for personalized 1:1 conversations and handling multiple communication channels from a unified inbox.

Pricing:

  • Contact the team for pricing information.

🚀 Want an SMS marketing app that offers transparent pricing?

6. LiveRecover

LiveRecover is a dynamic solution designed to help businesses recover lost sales by utilizing personalized SMS outreach powered by live agents. As a Postscript alternative, it seamlessly integrates with a company’s existing tech stack, ensuring no disruptions to the current setup.

Key features:

  • Fill the Knowledge Base with product and company FAQs to help your live agents answer customer inquiries quickly.
  • Custom workflows to make it easy to segment based on specific customer and cart information.
  • Live agents convert your abandoned checkouts into customers through a one-to-one, personal conversation via text message.
  • Dive into performance metrics by Workflow and A/B Tests, as well as product-specific performance and orders generated by live agents.

Pricing:

  • Growth – $49/month
  • Pro – $199/month
  • Enterprise – $499/month

🚀 Looking for a solution better than LiveRecover?

Here’s why leading brands choose TxtCart for AI-powered automations

7. Yotpo SMSBump

SMSBump is a robust component of the Yotpo SMS & Email platform, serving as a pivotal tool to enhance revenue and sales generation through impactful SMS and email marketing campaigns and automation. The platform’s advanced segmentation, analytics, and integration capabilities empower brands to foster meaningful interactions and boost conversions.

Key features:

  • Monitor important metrics from every engagement – such as revenue, ROI, orders, costs, and subscriber growth.
  • Build narrow consumer segments with 40+ data points to target shoppers based on demographics, product preferences, and buying behavior.
  • Maximize shopper interactions with multi-channel subscriber collection tools like keywords, QR codes, sign-up pages, and more, ensuring impactful results across various platforms.
  • Create on-brand pop-ups, footers, and floating buttons in just a few clicks.

Pricing:

  • After becoming a part of Yotpo, SMSBump now offers an SMS-only plan that starts at $0.0072/ text message. This cost does not include carrier charges and is billed monthly based on the number of text messages your automation workflow sends.
  • It is also important to note that the MMS cost is higher; $0.0291/ MMS.

🚀 Looking for a better alternative to both PostScript and SMSBump?

Need a feature by feature comparison of TxtCart and SMSBump? 

8. Avada

Avada enables effortless SMS number collection via sign-up forms, supporting MMS, pre-made templates, compliance features, detailed reports, and flexible pay-as-you-go models, fostering global acclaim from businesses and individuals. As a Postscript alternative, the platform offers free migration from other tools, such as Mailchimp, Klaviyo, Omnisend, and Active Campaign, with attractive discounts for switching to Avada.

Key features:

  • SMS Automation available in events: Abandoned carts, welcome subscribers, order follow-up, cross-sell, up-sell, etc.
  • Seasonal campaigns like Black Friday, Christmas, or any sales events in your stores can be shortly and instantly informed to customer phones.
  • Avada email marketing supports up to 150 countries to send SMS.
  • Full reports for your SMS Automation and SMS Newsletter.

Pricing:

  • Price per SMS averages at $0.015

9.Attentive

Attentive is a leading SMS-focused platform that empowers brands to foster personalized two-way conversations. With expert guidance, playbooks, and pre-written templates, it refines SMS strategies as businesses grow. Its patented two-tap technology accelerates subscriber list expansion, enabling tailored two-way messages across the customer journey for various purposes, from promotions to support.

Key features:

  • Use engagement data to segment audiences and create tailored messages for each subscriber with dynamic content.
  • Instantly generate and schedule high-performing, personalized, multi-touch experiences and recurring sends that fit your brand voice and tone.
  • Collect preferences using keywords or numbers that trigger a reply.
  • Monitor the impact of your marketing program with accurate attribution by viewing results in real-time.

Pricing:

  • Contact the team for pricing information.

🚀 Want alternatives to Attentive for SMS marketing automation?

10. Firepush

Firepush revolutionizes marketing strategies with a comprehensive suite covering Email, SMS, and Web Push Messages for Shopify. Offering instant connection through SMS retargeting, Firepush enables quick setup of high-impact campaigns and intuitive automation, including abandoned cart recovery and customer segmentation for personalized offers.

Key features:

  • Create high-converting one-off SMS campaigns in seconds, perfect for flash sales or time-sensitive campaigns.
  • Offer white glove customer service with our workflows and templates for SMS marketing.
  • Target customers based on money spent, number of orders, and many other filters.
  • Use Firepush’s detailed campaign analytics, which includes ROI, revenue generated, and conversion rates, to optimize SMS campaigns and increase sales.

Pricing:

  • Estimated price per message – $0.0149

11. Cartloop - No longer in business

Cartloop, as an SMSBump alternative, offers 1:1 human conversations, enhancing the shopping experience across various industries. It enables on-the-go texting for increased customer reach focusing on retention, profitability, and conversion rate optimization with personalized recommendations and timely reminders.

Key features:

  • Define your audience based on location, text interactions or purchase behavior attributes.
  • Conversational Flows create the perfect balance of advanced automation and humans-in-the-loop to supercharge customer satisfaction.
  • Live Shopping Concierge Team guides your shoppers at every step of the buying journey.
  • View conversation insights results from the Cartloop dashboard to make more informed business decisions.

Pricing:

  • Not applicable – no longer in business

🚀 Looking for an Cartloop alternative to switch campaigns to?

Conclusion

In conclusion, TxtCart stands out with its advanced features, including sophisticated templates, robust automations, and cutting-edge AI tools designed to enhance the effectiveness and engagement of your SMS marketing campaigns.

Our dedicated success and support team ensures that you fully leverage these capabilities to drive results. We also offer a seamless transition from Postscript to TxtCart, ensuring that your campaigns continue uninterrupted.

Leverage the power of AI and advanced automations with TxtCart.

Use the discount code POSTSCRIPT25 and get 25% off your first 3 months.

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