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13 Best SMS Marketing Apps for Shopify Stores (2024)

eCommerce brands have a lot of different ways to communicate with their customers—be it email, social media or live chat.

But SMS marketing continues to remain one of the most successful mediums to convey enticing discounts, showcase product offerings, and provide customer service. Unlike emails, SMS messages have proven to be more effective in reaching the right audience. However, manually managing this process isn’t practical.

To make the most of SMS marketing, you need to automate it with the right SMS marketing apps that suit your needs. But with numerous options available, it’s essential to find one that has all the necessary features for successful SMS marketing campaigns.

So, let’s explore some of the best Shopify SMS marketing apps you can get started with.

Want to get started with SMS marketing right away?

Leading brands on Shopify and Shopify Plus use TxtCart for SMS marketing automation and its AI capabilities that drive 5x the revenue from campaigns.

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Best Shopify apps for SMS marketing automation

To select from the best SMS marketing apps out there, you need to go through their features, benefits, and pricing plans. Here we have compiled a list that will help you pick the right option and ensure you get the ROI you deserve:

App
Pricing
SMS marketing features
Rating
TxtCart
Starts at $29/month
- AI-powered SMS automation
- Campaign planner
- Smart A/B Testing
- Comprehensive analytics
- AI-powered flows and popups
- Central inbox for SMS management
4.7/5
SMSBump
Starts at $19/month
- Automated messaging
- Audience segmentation
- Customizable templates
- Integrated scheduling calendar
4.9/5
Postscript
Starts at $25/month
- Personalized automation flows
- Revenue and ROI tracking
- Conversation management
4.8/5
Omnisend
Contact for pricing
- SMS analytics and optimization
- Compliance features
- Personalized messaging
4.7/5
Slicktext
$29/month
- Automated workflows
- Analytical dashboards
- Integrations with popular tools
4.0/5
Recart
$345/month
- Dedicated customer service manager
- Custom popups and campaigns
- Two-tap subscription
4.8/5
Firepush
Free up to 250 contacts
- Dynamic discounts and promotions
- Real-time analytics
- Opt-in and compliance management
4.8/5
Messente
0.01€/message
- Targeted SMS campaigns
- Scalability
- Adaptive routing
-
The Convert Way (TCW)
$39/month
- Customizable templates
- Sync customer data
- Scratch card campaign
4.7/5
Emotive
Starts at $100/month
- 600+ templates
- Brand voice development
- Compliance guidance
- Human sales associates
4.3/5
Attentive
Contact for pricing
- Audience segmentation
- Multi-touch experiences
- Subscriber preference capture
- Real-time performance tracking
4/5
LiveRecover
$9/month
- Knowledge Base for FAQs
- Custom workflows
- Personalized SMS conversations
- Performance analysis
4.5/5

1. TxtCart

TxtCart is the best SMS marketing app, offering the most advanced automations, workflows, and templates designed to elevate your campaigns.

With AI capabilities for data-driven optimization, TxtCart helps you achieve higher ROI by targeting customers effectively and fine-tuning messages based on performance insights. Launch personalized SMS campaigns easily, engage customers in real time, and drive conversions with features like AI-powered responses for cart abandonment and tailored promotions. TxtCart’s robust analytics provide actionable data to enhance your strategy, ensuring you connect with your audience in a meaningful, non-intrusive way.

Key Features:

  • SMS Marketing: TxtCart’s standout feature is its 2-way SMS campaigns, enabling recipients to respond to campaign messages with questions or clarifications. These campaigns are powered by TxtCart’s native AI agent, which can handle inbound responses. TxtCart also offers competitive, scalable rates with no minimum monthly commitments or contracts and guarantees to match or beat your current rates. Unique features include Smart A/B Testing, allowing users to choose specific winning metrics, such as click-through rates or opt-out rates, to optimize campaign performance.
  • Campaign Planner: TxtCart provides a native campaign planner within its dashboard, featuring an updated list of major USA and Canada holidays along with suggested copy and images. This tool helps smaller brands and dropshippers prioritize relevant holidays and events in their SMS marketing, offering inspiration or ready-to-use campaign content.
  • Analytics: TxtCart serves as a comprehensive hub for SMS marketing analytics, offering detailed insights on campaign performance. Key metrics include attributable SMS revenue versus total revenue, subscriber lifetime value, average revenue per subscriber, best times to send campaigns, most abandoned and top recovered products, subscriber opt-in sources, and more, empowering users to continuously improve their SMS marketing strategy.

Want to forecast your revenue from SMS marketing?

Calculate how many more sales you can drive from your SMS marketing campaigns when using TxtCart automation and AI.

  • AI-Powered Automations: TxtCart offers one-click automations to get brands started with the most profitable SMS flows in e-commerce. This includes key automations like Welcome Automation, Cart/Checkout Recovery Automation, Order Confirmed Automation, and Browse Abandonment. These automations operate on a performance-based pricing model, charging only if they drive sales.
  • AI-Powered Flows: TxtCart’s state-of-the-art flow builder allows for the creation, customization, or use of over 20 templated SMS flows, such as loyalty, order editing, and delivery attempt flows. All flows are performance-based, ensuring cost is tied directly to sales generated.
  • Popups: TxtCart’s innovative Figma-style popup builder enables brands to capture 3-5 times more subscribers at the top of the funnel. Designed for maximum effectiveness, these popups are fully mobile-optimized and include templates that are both aesthetically pleasing and functional. The popups support features like exit capture, which ensures that potential opt-ins who abandon the signup process still receive discounts, elevating conversion rates and first-party data collection.
  • Inbox: TxtCart provides a central inbox for managing all SMS conversations, offering powerful insights into customer order history and purchasing behavior. It includes collaborative tools for team members to leave notes, view detailed conversation summaries, and manually respond to customer needs—all from within the inbox. This tool is designed to function similarly to Gorgias but tailored for SMS management, with a Gorgias integration in the works.

Pricing:

  • Starter – $29/month
  • Growth – $79/month
  • Pro – $199/month
  • Enterprise – $499/month

Explore why leading brands on Shopify and Shopify Plus love TxtCart for SMS marketing.

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See Pricing

2. Yotpo SMSBump

SMSBump, now acquired by Yotpo, has shifted some focus from SMS marketing to other channels. However, it still helps you drive revenue and sales with powerful SMS marketing campaigns.

You can choose from a library of pre-built templates and customize them to fit your needs. The app’s robust automated features allow for real-time shopper engagement, maximizing the impact of each interaction. Plus, their pay-as-you-grow pricing plans offer the flexibility to explore options without committing to high fees upfront.

Key features:

  • Automate your campaigns – Send messages automatically, ensuring your customers get timely updates.
  • Target your audience – Use segmentation to send personalized messages to specific groups.
  • Customize messages – Create unique texts using editable templates.
  • Schedule with ease – Integrated calendar helps you plan and execute successful campaigns.

Pricing:

  • Since joining Yotpo, SMSBump has introduced an SMS-only plan with a starting rate of $0.0072 per text message. This rate excludes carrier fees and is billed monthly according to the volume of text messages your automation workflow generates.
  • Additionally, be aware that MMS messages are priced higher at $0.0291 each.

💡Looking for the best SMSBump alternatives? Learn more

Want to know how leading brands on Shopify drive more sales with SMS marketing?

3. Postscript

Postscript offers a suite of tools that allow you to easily grow your SMS subscriber list by developing appealing landing pages, simple email opt-ins, and website popups. It guarantees that your SMS messages are personalized, conversational, and meet the essential requirements. Whether you want to provide customer service or boost your purchases, this app got you covered.

Key features:

  • Personalized automation flows – Craft journeys tailored to your subscribers, ensuring each interaction is relevant and engaging.
  • Revenue and ROI tracking – Gain insights into the financial impact of your SMS campaigns. Track revenue and return on investment for continual optimization.
  • Manage conversations – Easily handle and organize your conversations, making it simple to improve how you talk with your customers.

Pricing:

  • Starter– No monthly fee; $25 monthly minimum spend
  • Growth– $100/month
  • Professional– $500/month
  • Enterprise– Contact team

💡Need a detailed comparison between Postscript and TxtCart? Learn more

Want to know how leading brands on Shopify drive more sales with SMS marketing?

4. Omnisend

Omnisend is built with a primary focus on email marketing. It has now extended its capabilities to SMS marketing with some notable features. While its SMS automation is a secondary offering, it provides tools to efficiently manage campaigns, alerting your audience about flash sales, trending products, and urgent promotions.

Although Omnisend’s SMS functionalities are competent, they are secondary to its core email marketing features. The automation capabilities support timely, automated SMS campaigns, and elements like dynamic discount codes and interactive features enhance engagement.

Key features:

  • Analytics and Optimization – Gain valuable insights into your SMS campaign performance with Omnisend’s analytics tools. Track important metrics like delivery rates, click-through rates, and conversion rates.
  • Compliance Features – Navigate the regulatory landscape of SMS marketing to ensure that your campaigns adhere to the necessary rules and regulations.
  • Personalized messaging – Address customers by name, recommend products based on their history, and create a more personalized shopping experience.

Pricing:

  • Contact the sales team for pricing information

Looking for the best alternatives to Omnisend for a focus on SMS marketing automation?

5. SlickText

Slicktext is another great SMS marketing app that comes with a suite of subscriber growth tools that keep your audience base growing. Through personalized mass texting and individual conversations, it builds loyalty and encourages more purchases. Conducting SMS surveys, running contests, distributing digital coupon codes, and implementing loyalty programs become effortless, driving optimal engagement.

The segmentation feature allows you to create targeted lists based on factors like location, age, purchase history, click behavior, and more. Armed with a well-segmented list, your SMS marketing campaigns are likely to perform better.

Key features:

  • Automated workflows – Build hyper-personalized SMS campaigns at scale with automated workflows.
  • Analytical dashboards – Improve your SMS marketing campaigns with meaningful data and insights.
  • Seamless integrations – Integrates with popular tools such as Salesforce, Zapier, ActiveCampaign, Hubspot, Slack, and more.

Pricing:

  • 50 Texts – Free
  • Basic – $29/ month
  • Setup – $49/ month
  • Lil Bro – $79/ month
  • Big Bro – $139/ month
  • Boss – $189/ month
  • Albatross – $350/ month
  • Whale – $750/ month
  • Mostro – $1250/ month
  • Enterprise – Custom Pricing

6. ReCart

Originally a Facebook Messenger marketing app, Recart has now shifted its focus to SMS marketing. Today the app helps eCommerce businesses grow their SMS lists and send personalized messages throughout the customer journey.

The platform aims to boost open and engagement rates by delivering tailored content directly to customers via SMS, addressing their needs on a more direct and effective channel.

Key features:

  • Dedicated Customer Service Manager – Recart provides eCommerce businesses with a dedicated CSM who can help build SMS campaigns, implement segmentation, and track progress.
  • Custom Popups and promotional campaigns – Businesses can easily create custom popups and run engaging campaigns that resonate with their audience and boost brand recognition.
  • Two-tap subscription – The platform is mobile-friendly and already optimized for two-tap subscription which makes it easy for customers to subscribe to your SMS marketing campaigns. They can also easily restore their subscriptions if they unsubscribe accidentally.

Pricing:

  • Starter – $345/month
  • Pro – $565/month
  • Scale – $1,149/month
  • Enterprise – Custom pricing
💡Check out the best alternatives to Recart for SMS marketing automation.

Want to know how leading brands on Shopify drive more sales with SMS marketing?

7. Firepush

The platform takes the manual effort out of your marketing game and helps automate SMS campaigns. You can set triggers that launch messages based on customer behavior or specific events. With your marketing strategy on autopilot, you end up engaging customers precisely when it matters most.

The platform also understands how generic messages are long gone and personalization has taken over. It lets you craft personalized SMS messages tailored to customer preferences, purchase history and location. It understands the difference between a standard message and one that feels like it was written just for them well.

Key features:

  • Send dynamic discounts and promotions – Send personalized promotions via SMS, whether it is a limited-time offer or a special discount for your loyal customers. The platform ensures your SMS campaigns don’t just grab attention but converts it into sales.
  • Real-time analytics – Track the performance of your SMS campaigns effectively, from open rates to conversion metrics. It allows you to keep an eye on all areas to ensure you modify your strategy for maximum impact.
  • Opt-in and compliance management – Building a responsive audience requires consent, and Firepush has your back on compliance. Manage opt-ins seamlessly and ensure your SMS campaigns adhere to regulations.

Pricing:

  • Estimated price per message – $0.0149

Want to explore the capabilities of AI to boost your SMS marketing ROI?

Create and send winning SMS experiences in a fraction of the time.

8.Messente

Messente enhances your multi-channel marketing efforts by offering comprehensive tools across SMS, Viber, and WhatsApp. The app allows you to create tailored workflows using a variety of filters, segments, and features to meet your marketing goals. Whether you’re handling transaction confirmations, two-factor authentication, or delivering PIN numbers, Messente simplifies these processes.

What distinguishes Messente is its global reach, enabling you to send messages to customers in over 190 countries. This wide coverage ensures seamless communication across different channels, making it easier to connect with a global audience efficiently.

Key features:

  • Targeted campaigns – Use SMS campaign tools such as message preview, templates, scheduling, and seamless CRM integration to run effective campaigns.
  • Scalability – The enterprise-grade API ensures you can easily handle the large volume of messages your eCommerce store receives.
  • Adaptive routing – Ensure your messages reach as quick as they can with routing algorithms determining the quickest delivery routes.

Pricing:

  • Prices start from 0.01€/message

9. The Convert Way (TCW)

The TCW marketing app is designed to support both SMS and WhatsApp communications, rather than focusing exclusively on SMS. While it offers a user-friendly interface for creating and managing campaigns on both platforms, the app’s capabilities are not as specialized.

Its automation features enable tasks such as recovering abandoned carts, suggesting products, and managing customer loyalty programs. However, because the app caters to both SMS and WhatsApp, its functionality may not be as in-depth or focused compared to platforms dedicated solely to SMS marketing. The app also provides insights on current campaigns to help refine future efforts, but its dual-channel approach can limit the depth of its SMS-specific features.

Key features:

  • Customizable templates – TCW provides a wide range of customizable SMS templates that businesses can use to avoid the hassle of starting from scratch.
  • Sync customer data from different platforms – TCW integrates with many different eCommerce platforms, including Shopify and WooCommerce, and allows businesses to sync customer data without any hassle.
  • Run scratch card campaigns – The platform allows businesses to run scratch card campaigns that customers can use to win prizes. This is an excellent way to engage customers and promote your products or services.

Pricing:

  • Premium – $39/ month
  • Growth – $62/ month
  • Enterprise – $199/ month

10. Emotive

Emotive is one of the top SMS marketing apps, offering automated two-way text messaging supported by comprehensive strategy, assistance, and copywriting services. It integrates smoothly with a variety of eCommerce applications, optimizing segmentation, targeting, and revenue attribution.

Key features:

  • Over 600 templates for launching product drops, announcing sales, recovering abandoned carts, and more.
  • Develop your brand voice, manage SMS inquiries, and introduce products using Emotive conversational text message marketing platform.
  • Benefit from Emotive compliance team, which provides guidance on TCPA, CCPA, and CTIA regulations.
  • Utilize human sales associates to scale dynamic SMS conversations and drive conversions.

Pricing:

  • Starter – $100/ month
  • Pro – $200/ month
  • Advanced – $300/ month
  • Enterprise – on request

11.Attentive

Attentive is another Shopify SMS marketing, designed to help brands create personalized two-way conversations. It provides expert guidance, playbooks, and ready-to-use templates to refine SMS strategies as businesses expand. Featuring patented two-tap technology, Attentive boosts subscriber list growth and supports customized messaging throughout the customer journey, from promotions to customer support.

Key features:

  • Leverage engagement data to segment audiences and craft personalized messages with dynamic content.
  • Quickly generate and schedule effective, tailored multi-touch experiences and recurring messages that align with your brand’s voice and tone.
  • Capture subscriber preferences through keywords or numbers that trigger automatic responses.
  • Track the success of your marketing efforts with real-time attribution and detailed performance insights.

Pricing:

  • Contact the team for pricing information.

💡Need a detailed comparison between Attentive and TxtCart? Learn more

Want to use AI to drive more sales with SMS marketing?

12. LiveRecover

LiveRecover is a text messaging solution designed to convert abandoned carts into sales through direct human engagement. It boosts revenue, average order value (AOV), and conversion rates with personalized SMS outreach managed by live agents.

Key features:

  • Build a comprehensive Knowledge Base with FAQs about products and your company to assist live agents in responding to customer queries efficiently.
  • Create custom workflows to segment customers based on detailed cart and customer information.
  • Engage abandoned cart users with personalized, one-on-one text conversations managed by live agents to drive conversions.
  • Analyze performance through Workflow and A/B Test metrics, as well as track product-specific results and orders generated by live agents.

Pricing:

  • Growth – $49/month
  • Pro – $199/month
  • Enterprise – $499/month

💡Need a quick comparison between LiveRecover and TxtCart? Learn more

Struggling to keep up with SMS marketing campaigns?

13. Cartloop - No longer in business

Cartloop was dedicated to revolutionizing the shopping experience with personalized, one-on-one human conversations, excelling in re-engaging shoppers through tailored conversational flows and abandoned cart recovery.

The platform offered hyper-personalized product recommendations to help customers effortlessly find desired products and provided a centralized hub for managing SMS conversations, improving response times and team collaboration.

It’s important to note that Cartloop is no longer in business.

Key features:

  • Round-the-clock customer response – Cartloop ensures a 24/7 response system, allowing your customers to receive assistance and engage in conversations at any time.
  • Intuitive dashboard – Gain valuable insights into customer conversations, preferences, and trends with Cartloop’s intuitive dashboard to make data-driven decisions.
  • Rapid text delivery with compliance – Cartloop prioritizes efficiency by providing quick text delivery and maintains compliance with industry regulations to ensure your messaging strategy adheres to relevant guidelines.

Pricing:

  • Not applicable – no longer in business

Want to kickstart your SMS marketing campaigns?

Use the code CARTLOOP25 to get 25% off on the first 3 months of TxtCart.

Book a Demo
See Pricing

Conclusion

With so many options available for SMS marketing, picking the right solution can be tough.

Designed exclusively for Shopify stores, TxtCart’s features, automation workflows, and AI capabilities are finely tuned to meet the unique needs of online retailers.

This dedicated approach ensures that every tool and function is optimized for driving sales and enhancing customer interactions in the eCommerce space. Its standout feature—two-way SMS marketing campaigns—enables meaningful, real-time conversations that boost conversions and engagement.

Looking for the best SMS marketing app for your Shopify store?

Book a demo
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Category

  • Comparison

Published on

Written By

  • Ashley Aispuro

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Frequently Asked Questions

1. What is an SMS Marketing App?

An SMS Marketing app facilitates businesses in creating and executing SMS-based marketing campaigns seamlessly with all the advanced features. It allows businesses to send promotional messages, updates and offers directly to their customers’ mobile phones.

Yes, Shopify provides SMS marketing capabilities through various apps available on its platform. Merchants can integrate these apps to send marketing messages, notifications, and updates to their customers via SMS.

TxtCart is considered a good app for SMS marketing on Shopify due to its competitive features like swift setup, unique discount codes for cart abandoners, real-time conversation monitoring, and customer segmentation. It offers valuable insights and seamless integration with Shopify to enhance SMS marketing strategies and drive conversions effectively.

One of the best SMSBump alternatives for Shopify SMS marketing is TxtCart. It offers comprehensive features like customer segmentation, one-time SMS campaigns, GIF support, MMS, re-engagement campaigns, and seamless integration with other Shopify apps. TxtCart’s pricing plans cater to businesses of all sizes, making it a versatile and cost-effective choice for SMS marketing strategies on Shopify.

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