SMS marketing has a horizon of possibilities but to tap into its full potential, automation is a must. Automation can, in diverse ways, enhance your SMS marketing campaigns and give you the results you wish to see.
But for this, you need the right tools suited for your eCommerce business; tools that do not compromise in terms of capabilities, features and functionalities.
To make finding them easier for you we have compiled this list of the best SMS marketing automation tools.
Best SMS marketing tools for eCommerce businesses
After having reviewed the best SMS marketing tools for Shopify stores, here are the ones we highly recommend:
1. TxtCart
To top off this list of the best SMS marketing automation tools we have TxtCart, an excellent platform that lets you engage customers in real-time and with effective SMS communication enable more “done deals”.
TxtCart has a diverse set of features that allows you to create and launch targeted SMS marketing campaigns, promote new products, provide support, send out discounts and sales alerts and much more. The best part is that it only takes minimal effort, and by adding your contact list you are ready to go. And to set up, all it takes is a single click and a 5-minute onboarding process.
TxtCart also allows you to add your own unique flavor to your SMS and MMS, with images, GIFs and other media. You will be creating highly personalized and compelling SMS campaigns and automating your SMS marketing strategies seamlessly.
Another major strong point here would be the powerful analytic feature of TxtCart that lets you monitor and track your campaigns to know how well your strategies are panning out. With deeper insights, you are in better control of your campaigns, allowing you to make informed changes for the best outcomes.
- Create and send out exclusive one-time discount codes that can captivate your customers to buy as well as win back abandoned cart sales.
- Monitor conversations live to keep track of each customer’s interactions.
- Segment customers into groups and send out messages that are relevant to customers.
- Create custom cart short URLs to maintain the brand’s tone, and remain consistent with your brand’s personality.
- Use advanced automation for sending out SMS alerts for abandoned carts, promotions, order confirmation and updates etc.
- Run personalized SMS campaigns to connect with customers in a more meaningful way.
- Utilize the analytics feature to monitor and tweak campaigns for improved conversions.
2. Klaviyo
Started in 2012, Klaviyo began its SMS services in 2019 to become one of the most reliable SMS marketing automation tools, while also providing a unified platform for email marketing as well. Klaviyo provides an all-in-one platform that is easy to use, fast and feature-rich.
Klaviyo has different sending options too ranging from short codes to vanity codes to toll-free numbers. The set of SMS marketing compliance features is also another major strong point, as it supports automatic compliance management and other built-in customer compliance tools. Customer profiles will show when and how consent was provided, by each of your subscribers. Klaviyo is also well integrated with most of the leading tech platforms in eCommerce. Here are some of Klaviyo’s key features:
- Pre-built use cases to help brands using platforms like Shopify, Wix etc. or brands with custom eCommerce platforms.
- Enables sending bulk SMS.
- Advanced optimization functions and SMS reporting feature.
- Better control over your account and data with unlimited data storage and easy phone number porting/migration.
- 300+ integrations with diverse eCommerce tools and platforms.
- Free live SMS training, on-demand education, data science-backed SMS assistant support and more.
3. Omnisend
Omnisend is a popular marketing automation tool for SMS eCommerce marketing that comes with a lot of compelling features. Omnisend offers to address a lot of issues that SMS marketers are often faced with. This includes cart abandonment, post-sales support, customer churn and more.
You can create highly personalized SMS campaigns that are well-informed by customer data, customer behavior and actions. Omnisend is also a great tool, especially for those looking to build sign-up forms for pages. It also offers custom quotes for more flexibility regarding pricing plans. Some of its key features include:
- Features a basic email editor.
- More than 80 integrations to work with popular eCommerce tools.
- Create signup forms for pages and SMS marketers.
- Good automation capabilities for email and SMS.
4. Drip
Drip provides excellent eCommerce marketing automation services to brands, in order to help them boost sales and generate more profits. It has come to be one of the most trusted and preferred tools from this list as it is easy to use and when we weigh the features it has a very reasonable pricing.
Drip is a great choice for those looking for a platform that will seamlessly integrate with other major eCommerce marketing platforms. With both email and SMS marketing functionalities, it can be used to simultaneously enhance both your email and SMS campaigns. Its key features are:
- More than 200 integrations.
- Create signup forms for pages and SMS.
- Create loyalty lists and share loyalty program messages.
- Powerful segmentation based on customer behavior and engagement.
- Advanced automation for repetitive daily tasks.
5. Attentive
Started in 2018, Attentive set out with the purpose of providing SMS marketing services and automation solutions for mid to large-sized eCommerce brands. Since 2022, Attentive has also been trying its hands-on email marketing services, but it still remains one of the best SMS marketing tools out there.
Attentive comes with a full suite of excellent list growth tools and offers strong deliverability and customer compliance features. This particular SMS marketing automation tool is especially suited for those looking for a self-serve platform that comes with diverse in-built eCommerce integrations.
Some of the major features and benefits of Attentive include:
- Enables personalized communication with its great SMS segmentation capabilities.
- Shareable, quick and dynamic SMS reporting.
- Professional services and support that are fully managed.
- 50+ integrations with different eCommerce marketing tools
- Advanced list growth tool suite.
6. Emotive
Emotive has been in the SMS marketing game since 2018 and has remained a reliable choice among the best SMS marketing automation tools for many brands. Having worked in diverse industries like fashion, beauty, fitness and more, it has been providing SMS solutions to many eCommerce brands across the US and Canada.
It has a smart reply AI that enables clever auto responding to common customer queries. Emotive offers a unified platform that’s perfect for brands that need a tool to improve their SMS and email marketing campaigns. Some of Emotive’s features include:
- Personalized customer interaction with the assistance of SMS segmentation.
- Enable conversational ads that work better than traditional pop-up ads.
- Smart AI automation to respond to customers.
- 20 built-in eCommerce integrations.
- Professional support and service with strategy advice, dedicated onboarding and access to SMS template libraries and guides.
7. Rejoiner
Rejoiner is an email and SMS marketing software that provides a cost-effective solution to marketing for eCommerce brands. Though the focus is more on email marketing, Rejoiner has a lot of robust and dynamic features that work equally well for SMS marketers.
It provides a one-stop solution for SMS marketing automation, allowing you to greatly reduce the burden on your team. Some of the best features of Rejoiner are:
- Connect with both custom platforms as well as eCommerce platforms like BigCommerce, Shopify etc.
- In-built tools like pop-ups, keyword triggers, checkout integrations and more to expand the subscriber list.
- Message composer for building engaging SMS.
- Built-in quiet hours feature to remain compliant and prevent messages from being sent during prohibited timings.
Conclusion
All the above tools are greatly impactful in enhancing your SMS campaigns and improving the effectiveness of your workflows. But from among the many good SMS marketing automation tools out there, it is important that you choose the right one that ticks all the boxes for your business.
TxtCart is built exclusively for eCommerce businesses and therefore has all the dynamic features and capabilities that you need for improved SMS marketing automation.
