Just before the year ends, there’s one big opportunity for online stores to capture more sales – the Black Friday Cyber Monday (BFCM) sale!
But to make the most of it, you must get a headstart. Not just that, you need to get the promotional messaging of your deals and discounts right to stand out. Else, your marketing efforts will get lost in the sea of BFCM promotions.
And we’re here to make it easier for you – with BFCM SMS marketing templates you can easily use.
PS., Before you go through our templates, read our complete Black Friday SMS Marketing Guide that goes over sending schedule, best practices, and 7-figure BFCM examples for you to copy. Or grab the templates first — we don’t mind 😉.
1. BFCM SMS marketing template for the build-up
One key trick for your BFCM sales success is to secure sales early on. Create hype around your sale by sending out promotional text messages. Start early. Space out your messages so that people are constantly reminded about your BFCM sale. Here are three SMS templates you could easily use to ensure sales:
Coming soon
Hi (first name), get ready for the biggest BFCM sale this season from your favorite brand (site URL), starting Nov 26!
X days left
(Site name): Hi (first name), our BFCM sale starts in 2 days! Are you ready? Be the first to get a sneak peek of the deals and discounts and make your selection before the D-day.
Create your wishlist
Hi (first name), get exclusive access to our BFCM sale, add products to your wishlist + get extra discounts. It doesn’t get better than this! Explore (Site URL) now!
2. Right before BFCM
BFCM is a busy time, not just for store owners and marketers, but for consumers as well. Consumers are busy checking out deals and discounts from different brands. You create last-minute hype and ensure traffic on your BFCM sale page with the help of these SMS text messages:
X hours left to BFCM SMS marketing template
Hey (first name), just a reminder — our BFCM sale starts in less than 3 hours! (site URL) Up to 80% off. Limited stock!
Urgency message
Hey (first name), 150 people are already checking out our BFCM sale. Stocks are limited and won’t last for long so make your selection. Sale begins in 2 hours! (site URL)
Create wishlist, checkout faster
Just 1 hr for our BFCM sale launch. Get your Christmas shopping sorted. Create a WISHLISTnow! Checkout faster. Hurry. Limited stock. (site URL).
3. When the BFCM sale goes live
For BFCM, every brand will promote their sale on various channels. In this flood of marketing campaigns, it’s possible that some shoppers might have missed out seeing your promotional messages. Hence, send out a few text messages, as soon as your sale goes live and take your subscribers to your BFCM sale page via a link. Here are three BFCM SMS marketing templates you could easily use:
Just when the sale goes live
5, 4, 3, 2, 1! It’s on – our BFCM sale is live now: (site URL). Top brands, latest styles, biggest collections, lowest prices! Don’t miss out, (first name).
Within the first few hours after the sale is live
Hey (first name)! Come, get the biggest discounts on all styles, trends, products, on (site URL). Up to 75% OFF! Buy before stocks run out.
On the first day of the sale
(First name), you’re missing out on all the action on (site URL) BFCM sale. Get an additional 10% off on any one item purchased in the next 2 hours!
4. During the BFCM sale
Keep your subscribers engaged with what’s going on at your BFCM sale, or your competitors will. With so many deals on almost every site, you have to work a little harder to make sure your subscribers don’t forget about you. Use these BFCM SMS marketing templates to stay connected with your subscribers:
A BFCM sale reminder
(Site name): Our BFCM sale is on now. Swing by to get up to 70% off until November 29. Limited stock.
Nudge them to explore more with BFCM SMS marketing template
Hey (first name), you’d be missing out on some great flash sale deals if you don’t head to (site URL) right now! Explore apparel, shoes, accessories, stationery, and more.
Create urgency – days remaining
(Site name) Hey, (first name), we have deals you can’t imagine – on for the next 2 days! Buy 1 Get 2, up to 70% off, on the spot site-wide flash sales, and more. (site URL)
5. Once the customer makes a purchase
People buy a lot during the BFCM sale. And it’s possible that they easily lose track of what they bought from which site. Here’s your opportunity to send them updates, as well as keep them engaged with new offers to buy more from your site. Here are some BFCM SMS marketing templates to use once a customer makes a purchase:
Thank you SMS
Hey (first name), thank you for shopping from our BFCM sale. Your order is confirmed. We’ll send you an update when it’s shipped. (site name)
Order status update
Hey (first name), your order no. xxxx is ready to be shipped. Meanwhile, check out more products we’ve added to our BFCM sale. (site URL)
Product recommendations with BFCM SMS marketing template
Hey (first name), good news! We’re introducing our new apparel collection during our BFCM sale, tomorrow. Get a sneak peek here: (site link)
6. Once the order is delivered
Your orders are rolling in. Great going! But wait… your job’s not over yet. You still have a few more days of the sale. Get customers who’ve made purchases to buy more before the sale ends. Here are three BFCM SMS marketing templates you could use:
Order delivered, explore more
Yay! Your order from our BFCM sale is already delivered! You have one more day to shop from the sale. Explore apparel, footwear, accessories, gifts, and more. (site URL)
Mid-sale reminder
(Site name): Psst… our BFCM sale is still going on and we’ve added some great offers you don’t want to miss. Explore now: (site URL)
Request for customer review
Hi (first name), thanks for your recent purchase. We’d love to know what you have to say about the product. Please take a few minutes to write a review here: (add link)
7. Cart abandonment
During BFCM shoppers get to swim in a sea of discounts. And hence, they’re bound to abandon carts. But there’s good news — you can revive a significant amount of these abandoned carts with the help of SMS marketing. Here are a few BFCM SMS marketing templates that you could use:
(Site name): Hey (first name), there’s something you forgot in the cart and it’s now available at an extra 10% discount. Only today. Hurry before stocks run out.
Hey (first name), the (product name) you left in your cart is selling out fast. Buy it now before the last 10 pieces sell out. (cart link)
Hi (first name), the (product name) you left in your cart is selling like hot cakes. Buy it now or it will be gone forever. Complete your purchase here: (link)
8. BFCM sale extension
Most online stores extend their BFCM sale dates to clear off the items left in their inventory. If you decide to do so, you’ll have to let your customers know about it. Not just that, you’ll have to entice them to buy more. You can do so easily with the help of these BFCM SMS marketing templates:
Extension announcement
(Site name): Good news! We’ve extended our BFCM sale up to December 1, 9 pm. One more chance for you to shop all you want at up to 70% OFF.
Only for X days
1 more day to shop till you drop, (first name)! Grab up to 70% off on apparel, footwear, accessories, and more from our BFCM extended sale. (Site URL)
Last chance
Last chance to save more! Up to 80% off across site up to December 1, 9pm. Complete your Christmas shopping on our BFCM extended sale!
9. After BFCM
You might have had many first-time buyers during your BFCM sale. And we hope you have their contact details in your database now. Because BFCM was just the beginning of your long-term relationship with these new shoppers. It’s now time to nurture this relationship and make them keep coming to your site. Use these three BFCM SMS marketing templates to do so:
Ask for feedback
Hey (first name), we’d love to know your feedback on your shopping experience from our site during the BFCM sale so we can make your experience better. Please click here to share your feedback: (link)
Share product recommendations
Hi (first name), we’ve curated a special selection of products that you might like. Check it out here: (link)
Share updates such as new launches
Just in! Our Summer collection is now live on (site URL), (first name). There’s a special discount for our SMS subscribers. Use code SS25 to avail a 10% discount.
Some best practices to send BFCM SMS marketing campaigns
When creating or using the above BFCM SMS marketing templates, remember to keep the following best practices in mind:
- Add ‘Txt STOP to opt out.’ in every text message
- Follow SMS compliance — obtain consent
- Be consistent
- Make your SMS subscribers feel exclusive
- Be responsive — use two-way strategy
- Personalize your text messages
- Add necessary disclaimers
- Always keep your SMS list clean and updated
Final thoughts
Now that you have a bunch of SMS text messages ready, all you need to do is hit ‘send’! But before that, make sure you automate the process of sending your SMSes with the help of TxtCart app.
Another key aspect of your SMS marketing is to have a two-way campaign. Enable your shoppers to send messages to you. Respond to their queries. Make their BFCM shopping experience better with a two-way strategy.
Install TxtCart App today and put these BFCM SMS marketing templates to work with smart automations.
