If you run an eCommerce business, you most likely have BFCM and holiday season promotional campaigns planned in your marketing calendar.
But that’s what all eCommerce businesses do. So why should you stop there? Instead, why not close the year stronger with some end-of-year marketing campaigns?
The truth is, the end of the year, just before the new year, is your last chance to make sales before a lull. So, you must put your best foot forward to make the most of the end-of-year shopping fever.
The best part, you can run your marketing campaigns via SMS. So you don’t require too much planning or significant investment to run your end-of-year SMS marketing campaigns.
And if you’re looking for ideas, we have you covered.
End of year SMS marketing campaign ideas and examples
Save more before the year-end campaign
For eCommerce businesses, year-end is a good time to clear all inventory to start the new year afresh. Similarly, it’s a good time for customers to save as much as possible before the year ends.
There are many ways to entice customers to save more. For example, you can run promotions on seasonal items such as winter clothes, etc., or offer discounts on gifting items as it’s a time to exchange gifts or any other creative promotions.
Here’s an SMS template you could use:
| Hi (customer name), it’s that time of the year again when you’d want to stock up on gift items for your loved ones and professional connections. Take 20% off on items across our gifting collection. Shop here: (link) |
Run flash sales
One of the best ways to entice customers to shop from your eCommerce store is to run flash sales. And you can incorporate this idea into your end-of-year SMS marketing campaigns. It works because it creates a rush of excitement; there’s a sense of urgency and surprise.
And so, when you send a flash sale announcement SMS, ensure you highlight the limited time factor to create urgency and the fear of missing out (FOMO).
Here’s an example of how to do it:
| It’s now or never, (customer name)! Our FLASH SALE starts in a few minutes and will last just for 1 HOUR, from 6 pm to 7 pm. Buy everything at 10% to 30% OFF! Don’t miss it. Head to (brand name) now: (link) |
Run a Halloween sale
Halloween is an exciting theme to get your customers in the shopping spirit. It’s a time when people shop for spooky clothes and accessories. It’s also a time for people to get together—a time when people share gifts.
All these are excellent themes to create a Halloween SMS campaign for your Shopify store. Here’s an SMS template for you to use:
| Hi (customer name), there’s a scary, awesome deal in town this Halloween. (Brand name) is running a super sale—get up to 35% off. Hurry. Limited stock. Shop now: (link) |
Campaigns to offer rewards
As the year ends, as a business, you’d want to do something to make your customers feel appreciated for supporting you through the year. One of the best ways to do so is to offer them opportunities to earn rewards from your store. Think gifts, store credits, a special invitation to an exclusive event, etc.
And here’s how you could craft your rewards end of year SMS marketing campaign text:
| Hi (customer name), we can’t thank you enough for shopping with us this year. As the year ends, we’d like to give you something special as a token of appreciation. To avail your gift, visit our website and log in to your account. (link) |
Run winter season-related campaigns
As the temperature drops during this time of the year, customers tend to spend more time indoors with family and friends. In addition, those who’re traveling would require warm clothes and comfortable accessories. And so, you can run end-of-year SMS marketing campaigns that ensure your customers stay cozy and warm this season by running campaigns related to seasonal items.
Here’s an SMS template you could use:
| Hey (customer name), it’s the season to warm up and stay cozy. Check out our winter collection for the season. Early birds get a 10% discount. Shop here: (link) |
Buy 1 Get 1 campaigns
Buy 1 Get 1 offers are amongst the best types of promotions for businesses of all kinds. Customers like these campaigns because they’re beneficial to them, as they can get two things for the price of one. The end of the year season is a good time to run offers as most customers tend to shop a lot during this festive and holiday season.
You can use this end of year SMS marketing campaign example:
| Hello (customer name), here’s your opportunity to get more of your favorite products from (brand name). Buy any 1 item and get 1 of the same or lesser price absolutely free! Come on then, start shopping: (link) |
Holiday gifting campaigns
Holiday gifting is more challenging than we think it is. With so many options, it can get tricky for customers. So why not help them out with holiday gifting campaigns?
Some ideas you could try are: putting together a gifting guide with your products, curating a special gifting section on your website, offering discounts on gifting items only, or creating product bundles and offering them at discounted rates.
Here’s an SMS template:
| Hi (customer name), we’ve just added a special gifting guide and a curated gifting section on our website. Check it out now, unlock discounts, and shop: (link) |
New product launch campaign
Since there are a lot of festivals and occasions around the end of the year, it’s also a time when businesses make the highest sales. This means it’s a good time to launch new products to maximize customers’ shopping sprees. And so, if there’s a new product on your Shopify store, run new product launch campaigns.
Here’s an example:
| Hi (customer name), it’s finally here! Our newest product – (product name) – is now live on our site. Check it out here: (link) and share it with your friends and family. |
Promote newness through your SMS campaigns
The end of the year is also the beginning of a new year. And most people associate the new year with all things new! So everyone wants to bring new energy into their lives during the new year, whether it’s with clothes, accessories, stationery, electronics, or books. And this is an excellent theme to promote your products.
Here’s how:
| Ready for the new year, (customer name)? We’ve made your new year preps easy with our curated selection of all things new you’d need for the coming year. Check out our selection here: (link) |
Redeem points campaigns
If your Shopify store has an active rewards program, you could create engaging year-end campaigns around your rewards program. For example, encourage customers to shop with their reward points. Another idea is to offer them extra reward points for shopping from your year-end sale.
Here’s an SMS template you could try:
| Hi (customer name), we’ve just made your end-of-year shopping more exciting—buy anything until the end of the year and earn double reward points! Happy shopping: (link) |
Referral program campaigns
If your Shopify store has a referral program, take advantage of this last opportunity to gather more referrals. You can combine your end of year SMS marketing campaigns with the referral program promotion or create campaigns focused on your referral program.
For example, offer reward points or a gift to your existing customers for every referral they bring once the referred customer purchases from your store. Or, you could combine your year-end discounts with the referral program by offering discounts to customers towards referrals.
Here’s an SMS marketing campaign example:
| Hey (customer name), just a reminder. As this year comes to an end, don’t miss this opportunity to refer your friends and family to us and enjoy your surprise gift. To refer a friend, click here: (link) |
New year resolution campaigns
There’s another fun campaign idea for you just before the year ends — the new year’s resolution. You might know some of the most common new year resolutions. Now, what you need to do is, create promotional campaigns for your products around these resolutions. Convince customers they need your products to reach their new year’s resolution goals.
Here’s an SMS template you could use:
| Hi (customer name), we’re with you to reach your new year’s resolution goals. Check out our specially curated products to help you stay on track with your new year’s resolution. Shop here: (link) |
Run a customer survey campaign
The end of the year is a time to reflect on the good and the bad of your business. You’re probably already thinking about what worked this year, what didn’t, and what you need to improve.
Why not ask your customers to help you answer these questions? You can run end-of-year customer survey collection campaigns.
Here’s an example you can use:
| Hi (customer name), we loved having you shop from us this year and we hope you’ll continue in the coming year, too. To help us understand what you liked, didn’t like, and what you’d like to see on our website, please take a minute to answer this feedback survey. Click here to fill survey: (link) |
Run an SMS-only contest
Another exciting idea for an end of year SMS marketing campaign idea is to conduct an SMS-only contest for your customers. You could combine your social media channels, email, etc., to generate buzz and encourage participation. That way, you can grow your SMS list, too.
Here’s an example to run an SMS only contest:
| Hi (customer name), we’re running an exclusive contest for our SMS subscribers. You can win exciting prizes worth $1000. All you need to do is reply to this SMS with your top three products from our site. And wait for the winners announcement! |
Ready to use these end of year SMS marketing campaign examples?
You will miss out on potential sales opportunities if you don’t use this last chance to promote your products and business.
With these SMS marketing campaigns ideas and examples, it’s not too late to put together your campaigns.
All you need is to leverage automation with the help of an efficient Shopify SMS marketing app to schedule and keep your campaigns running.
Explore the TxtCart SMS marketing app for your Shopify business end-of-year SMS marketing campaigns.
