We Tried 10+ Klaviyo Alternatives – Here’s #1

Struggling with Klaviyo’s complex interface or steep pricing? You’re not alone. After testing numerous email and SMS marketing platforms, we’ve identified 10 powerful Klaviyo alternatives that might better suit your needs. From user-friendly interfaces to more affordable pricing options, let’s dive into the solutions that could transform your marketing strategy.

TL;DR – Top Klaviyo Alternatives

App	Pricing	Free Trial	Features	Cons	Rating
TxtCart	Starts at $29/mo	Yes, 14-day free plan	Industry-leading conversational AI for SMS Smart campaign planning & scheduling Revenue tracking dashboard 10x ROI guarantee for eligible brands Built-in AI copy assistant One-click automations $50M+ SMS revenue generated	Best for stores with existing traffic	4.8/5 (297 reviews)
Postscript	Starts at $100/month	Yes	AI-powered SMS marketing, CashBack offers, brand voice training	Global limitations, Shopify-centric	4.8/5 (1,888 reviews)
Omnisend	Starts at $16/mo for 500 contacts	Yes	Multi-channel marketing, automation workflows, segmentation	Pricing increases without notification; occasional glitches.	4.7/5 (6,050 reviews)
Attentive	Custom pricing	Yes	AI-powered messaging, RCS support, 100+ integrations	Cost vs. Features, Billing Surprises, Data Handling Issues	4.2/5 (52 reviews)
Brevo	Starts at $8.08/month, up to custom pricing	Yes	Email, SMS & WhatsApp campaigns, Aura AI	Limited Advanced Features, Restricted Free Plan, Costly for High-Volume Users	4.9/5(3,156 reviews)
SMSBump	$0.0072/SMS, email plans start at $160/month	Yes	List growth tools, AI segmentation, automated flows	Expensive pricing; limited template customization.	4.9/5 (8,356 reviews)
MailChimp	Starts at $20/month	Yes	Email & SMS marketing, generative AI, segmentation	Support Delays, Limited SMS Features	4.3/5(753 reviews)
OneText	Starts at $0.007 per SMS	Yes	Text-to-buy feature, AI smart replies, two-way texting	Basic analytics, restricted cutomizations	N/A
Campaign Monitor	Starts at $2.7/mo and scales to $147/mo	Yes	Email marketing, customizable templates, automated workflows	Mostly Known for Email Marketing, SMS Availability Restricted	N/A
Drip	Starts at $39/month	Yes	Email automation, data synchronization, segmentation	Pricing Can Get Expensive, No SMS Features	4.6/5 (81 reviews)
Textedly	Starts at $26/month	Yes	Mass text messaging, automated campaigns, 3,000+ integrations	Complicated setup; no bulk editing; additional feature costs.	4.6/5 (881 reviews)
Emotive	Starts at $100/month	Yes	Mass texting, abandoned cart recovery, real-time business texting, tailored messaging, automated workflows.	Billing Surprises, Customer Support Delays, Product Glitches	4.6/5 (98 reviews)
LiveRecover	Starts at $49/month	Yes	Human-powered SMS conversations, abandoned cart recovery	Limited Marketing Features, Slow Customer Support, Billing Transparency Concerns	4.7/5 (95 reviews)

What’s “Wrong” with Klaviyo?

Klaviyo is undoubtedly a powerful marketing platform offering robust Email and SMS Marketing features for B2C brands. Its ability to unify customer data and create personalized marketing campaigns has made it a favorite among many eCommerce businesses. However, after analyzing hundreds of reviews online from G2, Capterra, Trustpilot, and other platforms, here were the most common issues that kept coming up:

• Pricing structure that escalates quickly as your email list grows, becoming prohibitive for small to mid-sized businesses
• Customer service concerns with slow response times and limited support resources for troubleshooting
• Many users are upset by Klaviyo’s no-refund policy, even when cancellations are made shortly after billing.
• Some users experienced unexpected auto-upgrades and difficulties when trying to manage or downgrade their plans.

What to Look for in a Klaviyo Alternative

When evaluating Klaviyo alternatives, consider these key factors:

• Channel specialization: Determine whether you need an all-in-one solution or a platform that excels in specific channels like SMS
• Pricing structure: Look for transparent pricing that scales reasonably with your business growth
• Integration capabilities: Ensure the platform connects seamlessly with your existing tech stack
• Customer support: Prioritize solutions offering responsive support and comprehensive resources

#1) TxtCart – The Best Klaviyo Alternative on the Market Right Now

TxtCart has emerged as the leading Klaviyo alternative, particularly for businesses looking to leverage the power of SMS marketing. Unlike Klaviyo’s complex multi-channel approach, TxtCart focuses exclusively on SMS, delivering exceptional results through its streamlined platform and specialized features.

Key Features

• Conversational SMS and cart recovery: Unlike generic, one-way reminders, TxtCart offers a unique approach by enabling real-time conversations with customers. From recovering abandoned carts to addressing questions, TxtCart’s AI assists shoppers naturally, guiding them smoothly to checkout.

• Smart campaign planning & TCPA-compliant scheduling: TxtCart lets you control campaign timing, ensuring messages are sent at the right moment—no more midnight texts!
• Smart Customer Segmentation: Target specific customer groups based on purchase history and behavior, allowing for highly relevant messaging that drives engagement and increases conversion rates

• Revenue & performance tracking: TxtCart’s dashboard provides real-time analytics on conversions, popular products, and total revenue, giving you clear insights into the effectiveness of your SMS campaigns.

Pricing Starts at $29/mo with a 14-Day Free Trial

TxtCart allows new users a 14-day free trial to test the platform. The Starter plan costs $29/month with a 15% commission on recovered carts. For larger stores, the Enterprise plan is $499/month, featuring 24/7 support, custom workflows, and a reduced 2.5% commission.

#2) Postscript

Postscript is a specialized SMS marketing platform designed specifically for Shopify stores. It offers tools like live analytics, customer segmentation, and customizable pop-ups to help brands grow their SMS lists and execute personalized campaigns that drive higher engagement and ROI.

Key Features

• Bulk SMS campaigns: Launch high-volume SMS campaigns to efficiently boost customer engagement and drive sales.
• SMS platform reporting: Analyze real-time analytics on SMS campaign performance, tracking metrics like open rates and conversion rates to optimize strategies.
• Automated messaging: With 65+ trigger events, like cart abandonment or order updates, you can automatically send SMS messages to engage customers in real time based on their actions.
• CashBack Offers: Replace traditional discount coupons with more profitable CashBack offers that enhance contribution margins while maintaining customer loyalty.
• Brand Voice Training: Train the platform’s AI to reflect your unique brand voice, ensuring consistent and authentic communication that resonates with your audience across all messaging.

Pricing

Postscript provides transparent and flexible pricing options without hidden fees. The Starter plan is free with a $25 minimum spend, the Growth plan is priced at $100/month, and the Professional plan, costing $500/month, includes advanced features for larger-scale needs.

Considerations before going with Postscript

• Shopify-Centric: Postscript is designed to work seamlessly with Shopify, but integrating with other eCommerce platforms might require custom solutions or may not be as smooth.
• Global Limitations: International users have reported challenges with high carrier fees and restricted features, which can hinder the performance of messaging campaigns outside the U.S.

Read Next:

• We tried PostScript vs Klaviyo – Here’s the Winner!
• We Tested 9 Postscript Alternatives with Lower Carrier Fees – Here’s #1

#3) Omnisend

Omnisend is a comprehensive marketing automation platform designed primarily for eCommerce businesses. It offers a multi-channel approach similar to Klaviyo but with a more user-friendly interface and flexible pricing options.

Key Features

• Multi-Channel Marketing: Create and manage campaigns across email, SMS, and web push notifications from a single platform, ensuring consistent messaging across all customer touchpoints.
• Automation Workflows: Set up personalized workflows based on customer behavior, such as cart abandonment and welcome series.
• Drag-and-drop email builder: Design emails with ease by adding text, images, discounts, and store products that automatically update their details.
• Advanced Segmentation: Target customers based on specific behaviors and preferences, allowing for highly personalized messaging that increases engagement and conversion rates.
• Seamless SMS List Building Tools: Grow your SMS subscriber list using integrated tools like popups, teasers, landing pages, and Wheel of Fortune. Make it easy for customers to opt-in.

Pricing

Omnisend provides a Free plan designed for beginners, a Standard plan starting at $16 per month for growing businesses, and a Pro plan at $59 per month, which includes SMS features.

Considerations before going with Omnisend

• Pricing Issues: Customers have raised concerns about unexpected and steep price hikes, often without sufficient warning.
• Platform Reliability: Users have experienced recurring problems like missed SMS deliveries, outdated templates, and malfunctioning features that impact overall platform performance.
• Customer Support Challenges: Many users report frustration with Omnisend’s customer support, citing slow response times and generic fixes that don’t effectively address their concerns.

Read Next:

• We Tested Omnisend Against Klaviyo – Here’s the Winner
• We Tested 7 Omnisend Alternatives with Better Pricing and Support – Here’s the Best

4) Attentive

Attentive is a cutting-edge marketing platform specializing in personalized messaging through SMS, RCS, and email. With advanced AI technology and a focus on real-time customer engagement, Attentive offers a sophisticated alternative to Klaviyo.

Key Features

• Advanced Messaging Solutions: Deliver SMS and RCS messages with high deliverability even during peak periods, ensuring your critical marketing messages always reach your audience.
• Real-Time Personalization: Leverage AI capabilities to customize messages based on individual customer data, creating truly 1:1 experiences that drive loyalty and revenue.
• Global Reach: Support marketing efforts in over 20 countries, making it suitable for international businesses looking to expand their customer base beyond domestic markets.
• Advanced analytics: Get actionable insights through detailed reports to improve campaign performance and marketing strategy.

Pricing

Attentive offers customized pricing depending on your contact list size and SMS usage. While they provide a free trial, exact pricing details aren’t available on their website. However, sources like Flowium suggest that plans start at around $300 per month, with costs of $0.01 per SMS, plus additional carrier fees ranging from $0.0025 to $0.0035 per message.

Considerations before going with Attentive

• Cost vs. Features: Some users feel that Attentive is pricey for what it offers, especially when you compare it to other platforms with more advanced features.
• Billing Surprises: There have been reports of unexpected charges, leading users to keep a close eye on their bills to avoid any surprises.
• Data Handling Issues: Limited data storage and trouble transferring subscriber lists have left some users worried about their ability to manage customer data effectively.

Read Next:

• We Tested Attentive Against Klaviyo – Here’s the Winner
• We Also Tested Attentive vs Postscript – Here’s Our Top Pick
• The #1 Attentive Alternative for That Offers Better Pricing (After Testing 7)

#5) Brevo

Brevo is an all-in-one, AI-enabled marketing platform that offers a comprehensive suite of tools for email, SMS, WhatsApp, and chat communications. It offers tools for email automation, sales pipeline management, and unifying customer data, making it a solid choice for businesses looking to improve engagement and streamline communication.

Key Features

• Multi-Channel Marketing Automation – Automate your email, SMS, and WhatsApp campaigns using pre-made templates, AI-powered sending suggestions, and A/B testing to optimize your outreach.
• Smart Segmentation – Target the right audience by segmenting your contacts. This helps boost conversions by delivering content that speaks directly to their needs.
• Real-time Reports – Track the performance of your campaigns in real-time. Dive into detailed insights to make informed decisions and improve your future campaigns.
• Sales & Customer Engagement Tools – Stay on top of your sales pipeline, track deals automatically, and use multi-channel chat and phone support to build stronger customer relationships.

Pricing

Starts at $8.08/month for the Starter plan and $16.17 for the Business Plan. You can also create a customized plan based on the usage.

Considerations before going with Brevo

• Limited Advanced Features: Some advanced features, like predictive sending and multi-user access, are only available on the higher-tier plans.
• Restricted Free Plan: The free plan has daily email sending limits, which can be a drawback for users with larger needs.
• Costly for High-Volume Users: Pricing is based on email volume, so it may become expensive for those who send emails in large quantities.

#6) SMSBump

SMSBump, a product of Yotpo, is an SMS marketing platform designed specifically for Shopify brands. The platform offers specialized features like real-time analytics, SMS automation, and subscriber growth tools to help businesses drive high ROI.

Key Features

• Two-Way SMS & Multi-Channel Campaigns: Engage with customers in real time using responsive SMS chats, and create seamless campaigns that combine both SMS and email to reach them on their preferred channels.
• Subscriber Growth Tools: Expand your SMS list with customizable sign-up forms, pop-ups, and footer widgets that attract high-value subscribers while staying compliant.
• Data-Driven Campaigns: Use AI and insights from SMSBump to optimize your strategy, track performance, and make smart decisions based on metrics like CTR, CVR, and spend.
• Personalized Discounts: Increase engagement by offering tailored discounts, such as percentage-based, fixed-amount, or free shipping offers

Pricing

SMSBump by Yotpo does not offer a free trial. Its pricing begins at $0.0072 per SMS, billed monthly with a mandatory spending commitment. Email plans start at $160 per month for up to 125,000 emails.

Considerations before going with SMSBump

• Limited Customization: Some features, like discount codes and currency conversion, don’t offer much room for personalization, which can be limiting for certain businesses.
• Buggy Admin Interface: A few users have complained about issues with the admin interface, such as bugs and the need for frequent reloads, which can be frustrating.
• Inconsistent Support: Support quality seems to vary, with some users having positive experiences and others finding it less reliable.

Read Next:

• We Tested SMSBump vs Postscript – Here’s the Winner
• We Tried the Best SMSBump Alternatives with Better Customization – Here’s #1

#7) MailChimp

MailChimp is a leading email marketing and automation platform with over 14 million users globally. With 22 years of industry experience, it offers a robust alternative to Klaviyo with a focus on ease of use and extensive integration capabilities.

Key Features

• Email & SMS Integration: Combine SMS campaigns with email marketing using the same insights and segmentation capabilities, creating cohesive multi-channel strategies that engage customers effectively.
• Generative AI Tools: Create on-brand content quickly with AI-driven features and a variety of expertly designed templates, reducing the time and effort required for content creation.
• Advanced Analytics: Analyze campaign performance through detailed reports and funnel visualizations, gaining actionable insights to optimize marketing strategies.
• Extensive Integrations: Connect with over 300 popular tools like Shopify, Salesforce, and Google Analytics, enhancing functionality and streamlining workflows across your tech stack.

Pricing

The Standard plan starts at $20 for 500 contacts and goes up to$800 for 100,000 contacts.

Considerations before going with MailChimp

• Support Delays: Customer support can be slow to respond at times, and may not always provide the depth of assistance users are hoping for.
• Limited SMS Features: While Mailchimp offers SMS, it’s not as feature-rich as platforms that specialize in SMS like TxtCart, missing some of the advanced capabilities you might expect.
• Cost Considerations: High-volume SMS campaigns on Mailchimp can get pricey, especially for businesses sending a lot of messages.

#8) OneText

OneText is an innovative SMS marketing platform that focuses on enhancing eCommerce sales through direct text-based purchasing options. It offers unique features that differentiate it from traditional SMS marketing tools, including Klaviyo.

Key Features

• Text to Buy: Simplifies the purchasing process by enabling customers to make purchases directly through text messages.
• Automated refills: Promotes repeat purchases through automatic reordering, helping to build customer loyalty.
• Live concierge support: Provides instant human assistance for complex questions, minimizing the need for traditional service tickets.
• Magic links: Creates personalized links that guide customers to customized shopping experiences, boosting customer engagement.

Pricing

OneText provides flexible pricing with no membership fees for the first month. The Growth plan costs $0.007 per SMS plus carrier fees, while the Volume plan offers a reduced rate of $0.005 per SMS, also subject to carrier fees. For larger businesses, custom enterprise plans are available upon request.

Considerations before going with OneText

• Basic analytics: Offers only basic tracking and reporting features, restricting actionable insights.
• Restricted customization: Provides minimal options for customizing SMS templates and workflows.

#9) Campaign Monitor

Campaign Monitor is a sophisticated email marketing platform that combines powerful features with exceptional ease of use. Trusted by thousands of businesses globally, it offers a comprehensive solution for creating engaging email campaigns without requiring technical expertise.

Key Features

• Visual Journey Designer: Campaign Monitor allows you to create automated email sequences with an intuitive visual interface, allowing you to map out customer journeys and deliver perfectly timed messages that drive engagement.
• Drag-and-Drop Email Builder: Design professional-looking emails using a user-friendly editor that requires no coding skills, complete with customizable templates that maintain your brand identity.
• Unified Email Builder for Transactional: Design and test transactional messages in the same builder used for campaigns.
• Email + SMS Integration: Run SMS and email campaigns together in one platform for cohesive cross-channel communication.

Pricing

Campaign Monitor’s pricing starts at $2.7/mo and scales to $147/mo.

Considerations before going with Campaign Monitor

• Mostly Known for Email Marketing: Campaign Monitor is widely recognized for its email marketing capabilities, and while SMS is available, the platform is not as specialized for SMS marketing.
• SMS Availability Restricted: SMS marketing is only available to contracted customers sending SMS to the USA, Canada, Australia, and the UK, which can limit global reach.

#10) Drip

Drip is an email marketing automation platform designed specifically for B2C companies. It uses customer data and real-time segmentation to create personalized email campaigns, popups, and abandoned cart workflows.

Key Features

• Automated Email Workflows – Set up abandoned cart emails, welcome sequences, and back-in-stock alerts using pre-built Shopify workflow templates.
• Drag-and-Drop Popup Builder – Create email capture forms, quizzes, and product recommendation popups without coding.
• Data Synchronization: Sync order data seamlessly to facilitate personalized email campaigns that drive sales based on customer purchase history and behavior.
• Dynamic Segmentation: Create behavioral and lifecycle segments that update automatically, enabling targeted email communications.

Pricing

Starts at $39/month for up to 2,500 contacts, with pricing increasing based on list size. 14-day free trial available.

Considerations before going with Drip

• Pricing Can Get Expensive: As your email list grows, the cost increases, making it pricier for larger businesses.
• No SMS Features: Drip is focused solely on email marketing and doesn’t offer SMS marketing capabilities.

#11) Textedly

Textedly is a leading SMS marketing platform that specializes in bulk text messaging for businesses across various industries. The platform simplifies automating workflows and supports two-way messaging. You can also customize keyword opt-ins, gain real-time analytics, and easily schedule your campaigns.

Key Features

• Mass Text Messaging: Send bulk SMS and MMS messages to recipients with a simple click, making large-scale communication effortless and efficient.
• Extensive Integration Network: Connect with over 3,000 apps including MailChimp, Salesforce, and Slack, allowing for seamless workflows and enhanced marketing capabilities.
• Automated Drip Campaigns: Schedule messages to be sent automatically over time, nurturing customer relationships and maintaining consistent engagement without manual intervention.
• Text-to-Join Feature: Easily grow your subscriber list by allowing customers to opt-in via text, simplifying the process of building your marketing database.

Pricing

Textedly’s Basic plan starts at $26/month for 500 texts, the Bronze plan at $38/month for 1,000 texts, and the Plus plan at $69/month for 2,000 texts.

Considerations before going with Textedly

• Complicated Setup: The setup process can be a hassle, requiring privacy policy approval, terms acceptance, and toll-free verification, which might slow things down for new users.
• Additional Costs: Many important features come with extra fees, which can quickly add up and increase the overall cost for businesses.
• No Bulk Editing: There’s no option for bulk updating contact groups, which makes managing tags and sending messages to large groups a bit tedious.

Read Next: 11 Best Textedly Alternatives that Offer Better Pricing

#12) Emotive

Emotive is a comprehensive SMS marketing platform designed specifically for eCommerce brands looking to drive revenue through two-way text conversations. With its combination of advanced technology and personalized service, it offers a unique approach to customer engagement.

Key Features

• Two-Way SMS Conversations: Enable interactive text communication with customers, significantly boosting engagement and conversion rates compared to traditional one-way messaging systems.
• Mass texting: Easily send promotions, updates, and announcements to large audiences, ensuring effective communication for broader SMS marketing for e-commerce campaigns.
• Promotions & abandoned cart recovery: Increase sales and recover abandoned carts by sending targeted SMS reminders, helping businesses capture missed opportunities.
• Automated messages: Use automation to deliver personalized text messages triggered by customer actions.
• Business texting: Provides real-time SMS capabilities for answering questions, offering assistance, and building stronger customer relationships.

Pricing

Emotive offers a 14-day free trial and four pricing plans designed to fit different business needs, starting at $100/month and scaling up to $300/month, with a custom-priced Enterprise option for larger requirements.

Considerations before going with Emotive

• Billing Surprises: Users have pointed out unexpected charges and unclear billing practices, including hidden fees and “true-up” costs that pop up after onboarding.
• Customer Support Delays: Many customers have experienced slow response times, with some issues not being fully resolved.
• Product Glitches: Users have reported technical issues, like SMS delivery failures and problems with mobile device compatibility, which affect performance.

Read Next: We Tried 10 Affordable Emotive Alternatives – Here’s #1

#13) LiveRecover

LiveRecover offers a unique approach to abandoned cart recovery by combining SMS marketing with human-powered conversations. Unlike fully automated solutions, LiveRecover employs real agents to engage with customers who have abandoned their shopping carts.

Key Features

• Human-Powered Conversations: Leverage live agents who engage customers in real-time SMS chats, offering a friendly and personalized approach that automated systems cannot match.
• Abandoned Checkout Recovery: Recover abandoned carts through personalized text conversations, significantly higher than traditional email recovery methods.
• Quick Implementation: Set up the platform in just 10 minutes, allowing you to start recovering lost revenue almost immediately without extensive technical knowledge.
• Seamless Integration: LiveRecover integrates with your existing tech stack in minutes, automatically sending customer and order information to their agents. Get started quickly and easily.

Pricing

LiveRecover provides a free trial for new users and three pricing tiers. Pricing begins at $49/month, with the top-tier Enterprise plan costing $499/month, offering scalable solutions and flexible features to accommodate businesses of all sizes.

Considerations before going with LiveRecover

• Limited Marketing Features: LiveRecover mainly focuses on abandoned cart recovery. If you need a full-fledged SMS marketing solution, you’ll likely need to use additional tools like TxtCart to cover all your marketing needs.
• Slow Customer Support: There have been complaints about delayed or unresponsive support, leaving issues unresolved for days, which can be frustrating when you’re facing time-sensitive problems.
• Billing Transparency Concerns: Users have reported wrongful charges, unclear trial terms, and slow refunds, creating frustration and making it hard to trust the billing process.

Read Next: 8 Best LiveRecover Alternatives for Shopify SMS Marketing

The Verdict: Which One Should You Go With? (Our Top 3 Picks)

After thoroughly testing all Klaviyo alternatives, we’ve narrowed down our top recommendations based on performance, features, and value:

• TxtCart stands out as the clear winner for businesses prioritizing SMS marketing, offering specialized features that drive higher engagement and conversion rates than any other platform we tested.
• Postscript is an excellent choice for Shopify store owners looking for a powerful SMS marketing solution with advanced AI capabilities and proven ROI.
• Omnisend offers the best all-in-one solution for businesses that need both email and SMS marketing in a user-friendly package with flexible pricing.

If you’re looking for higher SMS open rates, better conversion rates, and a specialized platform that focuses on what works, TxtCart is the perfect choice. However, if you need comprehensive multi-channel capabilities, Omnisend or Brevo might be a better fit.