Stuck choosing between Klaviyo and Omnisend for your SMS marketing? You’re not the only one caught in the comparison trap. Both platforms promise smart automation, better customer engagement, and big results, but figuring out which one truly fits your needs can get confusing. Don’t stress, this guide breaks it all down clearly so you can make the best choice for your marketing strategy.
We’ll cover:
- Key features and unique advantages each platform offers
- What users like the most and key things to consider before deciding
- Real user feedback, comparisons, and the best fit for your needs
TL;DR
| Feature | TxtCart | Klaviyo | Omnisend |
|---|---|---|---|
| Pricing | Starts at $29/mo | Starts at $60/mo | Starts at $16/mo for 500 contacts |
| Free Trial | Yes, 14-day trial | Yes | Yes |
| SMS Marketing Features |
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| Data Security & Compliance | Built-in TCPA & GDPR compliance | Built-in TCPA, CPPA & GDPR compliance | TCPA, CTIA, and GDPR compliant |
| Integrations | Shopify, Klaviyo, Alia, ChargeFlow, Zendrop and more | Shopify, Salesforce, Wix, Zapier and more | Shopify, Typeform, BigCommerice, Zapier, and more |
| Customer Support & Community | World-class customer support, known for its responsiveness and fast replies | Friendly and helpful support, though some users reported slower responses | Good support, though some users report delayed replies and generic responses. |
| Rating | 4.8/5 (297 reviews) | 4.6/5 (3,366 reviews) | 4.7/5 (6,050 reviews) |
Which One Should You Go With?
- Klaviyo: Best for ecommerce store owners looking for a powerful all-in-one email and SMS platform. With deep Shopify integration, smart audience segmentation, and predictive tools, it’s built for running advanced campaigns. However, its pricing may be a stretch for smaller or growing brands.
- Omnisend: Best for omnichannel marketing. With a blend of email, SMS, and web push notifications, Omnisend is ideal for businesses aiming to deliver a seamless, unified customer experience.
- TxtCart: Perfect for Shopify brands wanting to boost ROI effortlessly. TxtCart’s conversational AI sends human-like texts that recover carts, answer customer questions, and drive real-time revenue. With a $29/mo starting price, a 10x ROI guarantee, and 24/7 support, it’s a smart and affordable choice.
Klaviyo Overview
Klaviyo is an SMS and email marketing platform designed to help ecommerce businesses deliver personalized messages using customer data, automation, and smart segmentation. Known for its powerful analytics and deep integration with ecommerce platforms, Klaviyo gives brands the tools they need to create targeted campaigns.
Key features
- Advanced segmentation: Create hyper-targeted segments based on customer behavior, purchase history, browsing behavior, and more.
- Predictive analytics: Forecast future buying patterns, churn risk, and expected customer lifetime value.
- SMS A/B testing: Test variations in messages, timing, and sender names to see what drives the best click-through rates.
- Detailed campaign performance reports: Monitor open rates, click-through rates, and revenue per campaign.
- Multi-channel automation: Combine email and SMS in the same workflow to create a seamless customer journey across channels.
Pricing
Klaviyo has a free plan, while paid plans begin at $45/month for email only, or $60/month for the Email + SMS bundle, which includes 15,000 emails and 1,250 SMS/MMS credits per month.
Omnisend Overview
Omnisend is a marketing automation platform that helps ecommerce brands connect with customers through email, SMS, and web push notifications. With pre-built automation workflows, advanced segmentation, and smooth integration with major ecommerce platforms, Omnisend makes it easy to send targeted messages that drive sales.
Key features
- Pre-built automation workflows: Quickly set up abandoned cart recovery, welcome series, order confirmations, and more with ready-to-use workflows.
- Wheel of fortune forms: Engage visitors with interactive signup forms that offer incentives in a gamified manner, boosting subscription rates.
- Web push notifications: Send instant messages to subscribers’ browsers, even when they’re not on your site, enhancing re-engagement opportunities.
- Advanced reporting: Allows detailed insights into campaign performance, including sales tracking, engagement metrics, and customer lifecycle stages.
- All-in-one campaign management: Combine email, SMS, push notifications, and even Facebook or Google ads for a seamless, multi-channel experience.
Pricing
Omnisend offers a free plan, with paid plans starting at $16/month for Standard and $59/month for Pro. Custom pricing is also available for larger businesses with more advanced needs.
What Users Like About Klaviyo
- Beginner-friendly interface: Users say the platform is simple to navigate, making it easy to create email and SMS campaigns right from the start.
- Insightful analytics: The reporting tools and dashboards help users make quick and informed marketing decisions.
- Time-saving templates and flows: Klaviyo’s pre-built flows and templates help users create high-performing campaigns without starting from scratch.
Considerations before going with Klaviyo
- Delayed support responses: Several reviews report slow or unhelpful customer support, even for those on paid plans.
- Pricing concerns: Users feel they’re being charged for inactive contacts, calling the updated pricing unfair and not ideal for small or mid-sized businesses.
- No refund policy: Many are frustrated by Klaviyo’s refusal to offer refunds, even for quick cancellations post-billing.
Read More: Klaviyo Alternatives
What Users Like About Omnisend
- User-friendly interface: Users consistently highlight the drag-and-drop builder and customizable templates for making campaign setup quick and easy.
- Automation that saves time: Many appreciate the built-in workflows for automating key tasks like welcome emails and abandoned cart messages.
- Smooth integrations: Reviews mention how effortlessly Omnisend connects with platforms like Shopify and WooCommerce.
Considerations before going with Omnisend
- Unexpected price hikes: Users have reported sudden price increases with little or no advance notice.
- Ongoing technical issues: Problems like failed SMS deliveries, stuck templates, and broken features affected overall usability.
- Inconsistent customer support: Some users report delayed replies and unhelpful responses from Omnisend’s support team, making it harder to resolve issues quickly.
Read More: We Tried 7 Omnisend Alternatives – Here’s the Best Pick
Here’s What Users are Saying about TxtCart
A glimpse into what our customers are saying about TxtCart—just a small preview of the $50M+ in revenue we’ve helped generate through TxtCart’s conversational SMS.
“Brings in free money…”
“Within the first month of using it, it brought in over $10k in revenue across all my stores. No point not to have this app downloaded, it’s easy to set up…”
LunivA
Shopify App Store
“110% recommend this app…”
“110% recommend this app and shout out to Sara for the quick and easy support when I needed it.”
CurvCentral
Shopify App Store
“It's like having a dedicated sales team…”
“It’s like having a dedicated sales team sending personalized messages.”
1THRIVE
Shopify App Store
“Honestly like a money printer for us…”
“Within the first 45 days we’ve been able to add an additional $8,500 in revenue to our bottom line with only a small list of SMS subscribers.”
Gamenetics™
Shopify Marketplace
TxtCart is a leading SMS marketing platform designed for ecommerce brands. More than just sending reminders, it creates personalized, human-like conversations that boost conversions and recover lost sales. Like a virtual sales rep, TxtCart engages shoppers, recovers carts, and delivers real, effective interactions, perfect for growing businesses.
TxtCart is Known to Drive Millions for Top eCommerce Brands
Joyride Harness: Generated over $1.8M in SMS-attributed revenue with Txtcart.
Organi Hair: Reached $1M+ in revenue through Txtcart’s SMS strategy.
CROSSNET: Achieved $453,185 in SMS revenue with a quick 10-minute setup on Txtcart.
Features that make TxtCart #1
- Conversational AI for SMS: TxtCart offers two-way, human-like SMS chats—not just generic reminders. From recovering abandoned carts to answering customer questions, its AI guides shoppers toward completing purchases in a natural, engaging way.
- Performance & revenue tracking: Wondering how your SMS campaigns are doing? TxtCart’s real-time dashboard shows conversions, top-selling products, and revenue so you always know what’s delivering results.
- Smart campaign scheduling & compliance: It allows you to send SMS at the right time with TCPA-compliant scheduling, no more midnight messages! Plus, the built-in AI assistant helps craft high-converting messages to boost cart recovery.
- Automation & smart segmentation: One-click automation triggers SMS messages based on customer actions, improving efficiency and increasing ROI. Plus, smart segmentation allows you to filter audiences by purchase behavior, engagement levels, cart status, and contact history.
What new users ❤️ about TxtCart
10x ROI guarantee for eligible stores.
Quick 5-10 minute setup that’s intuitive and hassle-free.
32x cost savings vs human agents using conversational AI.
Highly praised customer support from dozens of user reviews.
Pricing
TxtCart allows new users a 14-day free trial to test the platform. The Starter plan costs $29/month with a 15% commission on recovered carts. For larger stores, the Enterprise plan is $499/month, featuring 24/7 support, custom workflows, and a reduced 2.5% commission.
