Email newsletters have always been a famous way to keep people updated about every news and promotion related to the businesses. But lately, emails are experiencing are very low open rate.
Text newsletters are the perfect solution for businesses today. SMS has a high open rate, and can be sent with a simple process.
In this blog, learn more about text newsletters and the reasons why every business should start including them in your SMS marketing campaigns.
Recap: What are text newsletters?
Text newsletters are email newsletters but short and fit the character limit of SMS with links to landing pages or additional resources. It is one of the SMS marketing campaigns that businesses use to engage with their subscribers.
Reasons why you should start text newsletters
Here are some reasons why businesses should include text newsletters in their SMS marketing campaigns.
1. High-open rate
SMS messages have a higher open rate of 98% in comparison to email i.e., 20%. It makes text newsletters more effective than email newsletters. Businesses that use text newsletters in their marketing can trust that their messages are seen by their target audience.
2. Instant delivery
SMS are instantly delivered without any delay and without any internet connections. It allows businesses to quickly reach their target audience without much formality and steps. Text newsletters are the real deal when businesses need to get to their subscribers immediately.
3. Direct Communication
SMS is the most direct form of communication, it reaches instantly and requires no lengthy process to do so. Businesses can also enable two-way communication via shortcodes or keyword replies with their recipients. It allows subscribers to interact with the businesses directly.
4. Increased engagement
SMS messages have higher engagement rates, with recipients more likely to respond to text messages promptly compared to other forms of communication such as email or social media. It is mainly because 90% of recipients open SMS messages within 3 minutes and have a 10.66% click-through rate.
Recommended read: How to Improve Your SMS Response Rate for Higher Marketing ROI From Text Messages
5. Cost-effectiveness
SMS messages require minimal investment which also can be reduced if you decide to perform bulk messaging. In bulk messaging, the cost per SMS gets cut and SMS marketing becomes more cost-efficient for businesses.
6. Targeted messaging
Text newsletters can also be one of your targeted marketing campaigns with SMS segmentation. With SMS segmentation, businesses can categorize larger groups of customers into smaller groups based on common characteristics. This segmentation will guide the creation and sending of relevant messages to a particular group with similar references.
7. Automation and Integration
With the right SMS marketing platform, you can automate the sending of text newsletters or schedule it. It allows businesses to make sure messages are delivered even when there are holidays or unavailability. SMS marketing tool also offers customer relationship management (CRM) integration for streamlining marketing efforts.
Recommended read: 7 Best SMS Marketing Automation Tools for Your eCommerce Business
8. High conversion rates
SMS marketing also has a high conversion rate. The SMS conversion rate is about 21-30% which is way higher in comparison to the email conversation rate, i.e., 2-5%. You can also increase the impact of text newsletters by including value and targeted offerings.
9. Compliance and opt-in
SMS newsletters require recipients to opt-in to receive messages, ensuring compliance with regulations such as the Telephone Consumer Protection Act (TCPA). This helps businesses maintain a clean and engaged subscriber list while avoiding potential legal issues.
10. Versatility and creativity
Text newsletters can be creative and versatile as businesses can PDFs, images, GIFs, and interactive content in SMS campaigns. It makes SMS marketing more engaging and effective.
Types of SMS newsletters
Here are four types of text newsletters that businesses should use for SMS marketing.
1. Discount promotions
It works best for businesses when they inform their regular customers about upcoming discounts and offers. When they do it with text newsletters that also contain a link directly to the discount applicable products can expect good conversions.
Recommended read: 11 Types of Discounts to Use in SMS Marketing Campaigns to Drive More Sales
2. New arrivals
You can use SMS newsletters to let your customers know about your newly added products. A high open rate of text newsletters ensures more and more recipients know about these new arrivals.
3. New store openings
Again, do you wish for more customers? Send text newsletters with addresses and links to promotional gifts for store visitors. It will encourage the recipients to visit your store.
4. News that brings value to your customers
Businesses must understand no message you send your subscribers should be dull. Especially, with SMS, it must contain some value that is conveyed clearly to work best. When you do it, it hits the bull’s eye. So as long as you create it with a purpose (holidays & festivals discounts, upcoming seasonal sales, or anything else), put it in a text newsletter.
Send text letters with TxtCart!
TxtCart offers scheduling and automation features to streamline your communication efforts. It also allows customer segmentation and personalization campaigns with behavioral data like past interactions, previous purchases, spending power, and more.
TxtCart’s intuitive dashboard offers deep analytics to track customer SMS opt-ins, live-agent responses, SMS campaign orders, opt-outs, and one-time SMS campaigns for new product launches, special offers, sales, and more.
Install the TxtCart app today and reach out to our team of experts for better results.
