Case Study

CoBIO™ + TxtCart

AI-powered SMS turned lost carts into $65K+ in recovered revenue.

cobio case study

$67,631

Total Revenue Added

9.45x

SMS Attributed ROI

22%

of Checkouts Recovered

About CoBIO™

CoBIO™ is driven by a commitment to improving sleep quality and overall well-being through thoughtfully designed products. Specializing in innovative solutions like the Premium Contour Relief Pillow™, CoBIO helps customers achieve better sleep, reduce pain, and enhance daily comfort.

Every product is designed with a deep understanding of ergonomics and natural health to ensure users wake up refreshed and ready to take on their day. The brand’s focus on high-performance materials, such as cooling memory foam and breathable bamboo covers, reflects its dedication to both luxury and effectiveness.

The Problem

CoBIO approached TxtCart after struggling to recover abandoned carts and improve SMS engagement despite a strong product offering.

Their previous approach lacked personalization, leading to low engagement rates and missed revenue opportunities. Many potential buyers showed initial interest but failed to complete their purchases, and standard one-way SMS reminders weren’t compelling enough to re-engage them.

The Solution

By integrating TxtCart’s AI-powered, two-way SMS marketing, CoBIO completely transformed its customer engagement strategy. Our conversational AI enabled real-time, personalized interactions that made checkout recovery more efficient. With automated SMS flows, we re-engaged potential buyers through timely reminders, tailored offers, and relevant product recommendations.

The impact was significant. CoBIO generated $67,631 in additional revenue, with 43,839 new subscribers and 10,289 total conversations.

Key Metrics and KPIs

$67,631

Total Revenue

9.45x

ROI

22%

Checkouts recovered

7.45%

Increase in sales

43,839

Subscribers

$75

AOV

10,289

Total Conversations

22.4%

Reply Rate

Why TxtCart?

Brands continue to focus on marketing tools that provide a clear, demonstrable ROI and enhance their CX while reducing the sales cycle. The ability to create hyper-personalized shopping experiences and talk directly with customers is one of many reasons over 3,000 Shopify brands choose TxtCart:

  • One customer, one conversation, one phone number—all under one roof.
  • Instantly connect in the most personalized way with customers where they spend most of their time.
  • Industry-leading 98% open rates, 45% reply rates, and 30% recovery rates on abandosned checkouts.
  • Lower customer acquisition costs through subscriber growth tools, phone collection, and easy-to-run campaigns to drive repeat revenue.
  • A full suite of SMS tools, including Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates, and more.
  • Seamless integration with Shopify and simple onboarding to start driving sales quickly.

Need help growing SMS revenue, recovering abandoned checkouts, or scaling subscribers from existing customers? Book a demo with us or try out our risk-free 14-day free trial!

Testimonials

What Our Customers Are Saying!

Want to know what conversational SMS marketing looks like?