Case Study

Metal Shines + TxtCart

Rescuing Lost Carts with AI-Driven Conversations!

$26,802

Total Revenue Added

10.43x

SMS Attributed ROI

19%

of Checkouts Recovered

About Metal Shines

Metal Shines is a premium brand dedicated to delivering high-quality, stylish, and durable metal accessories that blend function with aesthetics. From handcrafted jewelry to intricately designed home decor, Metal Shines ensures that each piece is meticulously crafted to perfection.

With a strong focus on artistry and durability, Metal Shines has established itself as a go-to brand for those seeking unique and sophisticated designs. Their commitment to quality, coupled with customer satisfaction, has helped them carve a niche in the competitive metal accessories market.

The Problem

Metal Shines turned to TxtCart after struggling to recover abandoned carts and enhance SMS engagement, despite offering high-quality metal accessories.

Their previous SMS strategy lacked the personalization needed to convert hesitant shoppers, leading to low response rates and lost revenue. Many potential buyers showed interest but abandoned their carts before completing the purchase. Traditional, one-way SMS reminders failed to create a compelling reason for customers to return, leaving a significant gap in their conversion funnel.

Metal Shines Collection page

The Solution

By integrating TxtCart’s AI-powered, two-way SMS marketing, Metal Shines transformed its cart recovery and customer engagement strategy. TxtCart’s intelligent automation enabled personalized interactions that went beyond simple reminders—customers received tailored messages that addressed their specific concerns and encouraged them to complete their purchases.

Through real-time SMS conversations, we helped Metal Shines engage with shoppers, offer strategic discounts, and provide timely follow-ups. The impact was significant—Metal Shines generated $26,802 in additional revenue, with 8,220 new subscribers, and 3,004 personalized conversations.

Key Metrics and KPIs

$26,802

Total Revenue

10.43x

ROI

19%

Checkouts recovered

11.3%

Increase in sales

8,220

Subscribers

$81.61

AOV

3,004

Total Conversations

26%

Reply Rate

Why TxtCart?

Brands continue to focus on marketing tools that provide a clear, demonstrable ROI and enhance their CX while reducing the sales cycle. The ability to create hyper-personalized shopping experiences, and talk directly with customers is one of many reasons over 3,000 Shopify brands choose TxtCart:

 

  • One customer, one conversation, one phone number all under one roof
  • Instantly connect in the most personalized way with your customers where they spend most of their time
  • Industry leading 98% open rates, average 45% reply rates and 30% recovery rates on abandoned checkouts
  • Lower customer acquisition costs through subscriber growth tools, phone collection and easy to run campaigns to drive repeat revenue
  • Plethora of SMS tools ranging from Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates and more
  • Easy integration with Shopify and simple onboarding to get you up and running and making sales faster

 

Need help growing SMS revenue, recovering abandoned checkouts, or scaling subscribers from existing customers? Book a demo with us or try out our risk-free 14-day free trial!

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