Case Study
Placing a bet on AI powered SMS vs. live agents overseas
Added Revenue in 60 Days
SMS Attributed ROI
of Checkouts Recovered
Metal-Plex is your go-to industrial powerhouse, a cutting-edge metalwork innovator that’s all about design evolution. Forged in the industrial heartland and fueled by the influence of visionary metalworkers from bygone eras, our creations are a constant forward stride. In the realm of metal fabrication, we reign supreme, obsessing over exacting tolerances, premium alloys, flawless finishes, and impeccable structural integrity.
Whether you’re engineering a state-of-the-art facility or crafting a bespoke architectural masterpiece, Metal-Plex is the ultimate authority on industrial excellence. Drawing inspiration from classic industrial aesthetics and the rhythm of manufacturing innovation, our brand takes a bold leap into the future of fabrication, infused with a touch of modern efficiency and timeless craftsmanship.
MetalPlex aimed to optimize their SMS marketing strategy while reducing costs. By switching from LiveRecover to TxtCart, they leveraged advanced conversational AI to enhance customer engagement and recover lost sales more efficiently. TxtCart’s innovative platform allowed MetalPlex to maintain the same level of conversations as previous, but in a more cost effective manner while adding additional functionality in campaigns. By switching from overseas agents to an inhouse Ai-Agent trained on their specific brand, gone were any concerns of miscommunication and human error.
“Switching to TxtCart was a no brainer for Metalplex,” said Ashish, Head of Marketing. “Not only have we significantly reduced our SMS marketing costs compared to LiveRecover, but we’ve also seen a remarkable boost in performance. The AI-powered conversations have elevated our customer engagement to new heights. It’s rare to find a solution that cuts costs and drives growth simultaneously, but TxtCart has delivered exactly that. The ROI has been exceptional, making this one of our smartest marketing decisions to date. Can’t recommend the team there enough!”
Slashing costs and improving metrics by switching from LiveRecover to TxtCart. This change not only enhanced the cart recovery efforts, boosting sales while reducing overall expenses, but also unlocked a plethora of new features not found on the previous platform.
By actively collecting subscribers at checkout, and reaching out to abandoners in a timely fashion, Lindsay, (MetalPlex’s AI Agent) was able to answer customer questions and concerns quickly, offering personalized discounts and support to get hesitant purchasers across the line. This shift not only improved their bottom line but also enhanced their overall customer communication strategy, proving to be a win-win solution.
Cost Savings
Orders Recovered
Average Order Value
Total Conversations
Conversion Rate
Brands continue to focus on marketing tools that provide a clear, demonstrable ROI and enhance their CX while reducing the sales cycle. The ability to create hyper-personalized shopping experiences, and talk directly with customers is one of many reasons over 3,000 Shopify brands choose TxtCart:
● One customer, one conversation, one phone number all under one roof
● Instantly connect in the most personalized way with your customers where they spend most of their time
● Industry leading 98% open rates, average 45% reply rates and 30% recovery rates on abandoned checkouts
● Lower customer acquisition costs through subscriber growth tools, phone collection and easy to run campaigns to drive repeat revenue
● Plethora of SMS tools ranging from Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates and more
● Easy integration with Shopify and simple onboarding to get you up and running and making sales faster
Need help growing your SMS revenue, recovering abandoned checkouts or scaling your subscribers from existing customers? Book a demo with us or try out our risk free 14-day free trial!
Testimonials
Co-Founder, Bombshell Curves
Owner, The Giddy Piggy
Marketer, DGP High Performance
Agency, Max Performance
VP Sales, Thank God
Founder, Aromadonna Perfumes
Founder, Discover Dawn Wear
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