Case Study

SHOGUN + TxtCart

Maximizing checkout recoveries leveraging personalized texts sent by AI

$13,847.87

Added Revenue in 28 days

15.66x

SMS Attributed ROI

14%

of Checkouts Recovered

About SHOGUN Sports

Where performance meets style on the field of play. Shogun Sports offers a curated collection of athletic gear and equipment that embodies the spirit of modern warriors. Blending cutting-edge technology with sleek design, each item is carefully selected to elevate your game. Inspired by the precision and discipline of martial arts, our products cater to athletes who demand the best. From high-performance apparel to state-of-the-art training equipment, we obsess over quality and innovation.

Shogun Sports is your destination for gear that reflects your competitive edge. Whether you’re a seasoned pro or a dedicated amateur, our expertly chosen offerings suit all levels of athleticism. Transform your training and competition experience with Shogun Sports – where every product is designed to unlock your inner champion and push your limits.

The Problem

Shogun Sports needed to upgrade their SMS marketing with a more personalized approach. While keeping their existing SMS flows, they switched from Attentive to TxtCart, using TxtCart’s conversational AI to recover lost sales and deliver better offers through 2-way SMS campaigns. What was once a weak point in their checkout process has become a profit driver, generating over $13K in just one month. The AI-driven approach not only recaptured lost sales but also boosted customer engagement significantly. Personalized messaging led to increased customer loyalty and repeat purchases.

“Switching to TxtCart has been a game-changer for Shogun Sports,” said Jesus Romano, CMO. “We’ve seen a dramatic increase in our SMS marketing ROI. The AI’s ability to engage customers in meaningful conversations has not only recovered lost sales but also opened up new revenue streams we hadn’t anticipated. In the first month alone, we saw a 25% increase in repeat purchases from customers who engaged with our TxtCart campaigns. The platform’s performance and the support from their team have far exceeded our expectations.”

The Solution

Shogun Sports transformed their SMS marketing into a cost-effective, high-performing channel by adopting TxtCart’s AI-driven conversations. Switching from Attentive, they saw a significant boost in ROI and revenue while reducing overall marketing costs.

Jesus Romano, CMO, emphasized, “TxtCart’s AI conversations have revolutionized our marketing efficiency. We’re achieving better results at a fraction of the cost of our previous efforts. The AI’s ability to engage our sports-focused clientele with relevant, timely offers has significantly increased our conversion rates while reducing wasted spend.”

This approach not only recovered potentially lost sales but also opened new revenue streams, all while keeping marketing costs in check. Shogun Sports’ success demonstrates how AI-driven SMS marketing can be a highly efficient and results-oriented channel in e-commerce.

Key Metrics and KPIs

7.14%

Increase in Sales

25

Orders Recovered

$514

Average Order Value

183

Total Conversations

37.2%

Reply Rate

Why TxtCart?

Brands continue to focus on marketing tools that provide a clear, demonstrable ROI and enhance their CX while reducing the sales cycle. The ability to create hyper-personalized shopping experiences, and talk directly with customers is one of many reasons over 3,000 Shopify brands choose TxtCart:

● One customer, one conversation, one phone number all under one roof
● Instantly connect in the most personalized way with your customers where they spend most of their time
● Industry leading 98% open rates, average 45% reply rates and 30% recovery rates on abandoned checkouts
● Lower customer acquisition costs through subscriber growth tools, phone collection and easy to run campaigns to drive repeat revenue
● Plethora of SMS tools ranging from Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates and more
● Easy integration with Shopify and simple onboarding to get you up and running and making sales faster

Need help growing your SMS revenue, recovering abandoned checkouts or scaling your subscribers from existing customers? Book a demo with us or try out our risk free 14-day free trial!

Testimonials

What Our Customers Are Saying!

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