Case Study
Supplementing legacy recovery flows via Postscript to AI-powered flows by TxtCart
Added Revenue in 90 Days
SMS Attributed ROI
of Checkouts Recovered
Tracie Martyn is the epitome of luxury skincare, blending cutting-edge science with nature’s finest ingredients. Born from the expertise of celebrity facialist Tracie Martyn and her chemist partner Marius Morariu, this New York-based brand redefines beauty with its transformative formulas. Each product is a testament to their commitment to purity, efficacy, and innovation, delivering red-carpet-worthy results in the comfort of your home.
Embracing a holistic approach to skincare, Tracie Martyn’s line is infused with powerful antioxidants, natural botanicals, and advanced peptides, all working in harmony to reveal your skin’s true radiance. From the iconic Resculpting Cream to the rejuvenating Enzyme Exfoliant, every offering is designed to pamper, protect, and perfect, ensuring you always look and feel your absolute best.
Tracie Martyn sought to maximize ROI from their SMS marketing efforts. By transitioning from their previous platform (Postscript) to TxtCart, they harnessed the power of conversational AI to revolutionize their customer engagement strategy. TxtCart’s innovative approach allowed Tracie Martyn to maintain their existing SMS flows while implementing intelligent, personalized interactions that significantly boosted conversion rates. TxtCart’s approach to SMS marketing turned what was once a basic communication tool into a high-performing revenue generator. Tracie Martyn saw a dramatic increase in customer response and sales. What was once an underutilized channel became a major profit driver, generating over 5x additional revenue within just 12 weeks of implementation.
“TxtCart has completely transformed how we think about SMS,” said Marius, CEO of Tracie Martyn. “The ROI we’ve achieved is nothing short of phenomenal. Their AI technology doesn’t just send messages; it creates meaningful conversations that drive sales. We’ve seen a surge in customer engagement and repeat purchases. It’s not just a platform; it’s a partnership that’s propelling our growth in ways we never imagined possible.”
Tracie Martyn improved their customer outreach while cutting costs by using TxtCart’s personalized messaging. This approach enhanced their cart recovery efforts, pleasing their high-end customers and increasing sales for the brand. The performance based cart recovery has worked wonders and the team is excited to leverage the product to it’s full capacity soon.
TxtCart turned site visitors into engaged customers, leading to ongoing profitable interactions. TxtCart’s system helped Tracie Martyn offer the right skincare products to interested customers at the best times, boosting sales while reducing unnecessary expenses.
Increase in sales
Orders Recovered
Average Order Value
Total Conversations
Reply Rate
Brands continue to focus on marketing tools that provide a clear, demonstrable ROI and enhance their CX while reducing the sales cycle. The ability to create hyper-personalized shopping experiences, and talk directly with customers is one of many reasons over 3,000 Shopify brands choose TxtCart:
● One customer, one conversation, one phone number all under one roof
● Instantly connect in the most personalized way with your customers where they spend most of their time
● Industry leading 98% open rates, average 45% reply rates and 30% recovery rates on abandoned checkouts
● Lower customer acquisition costs through subscriber growth tools, phone collection and easy to run campaigns to drive repeat revenue
● Plethora of SMS tools ranging from Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates and more
● Easy integration with Shopify and simple onboarding to get you up and running and making sales faster
Need help growing your SMS revenue, recovering abandoned checkouts or scaling your subscribers from existing customers? Book a demo with us or try out our risk free 14-day free trial!
Testimonials
Co-Founder, Bombshell Curves
Owner, The Giddy Piggy
Marketer, DGP High Performance
Agency, Max Performance
VP Sales, Thank God
Founder, Aromadonna Perfumes
Founder, Discover Dawn Wear
Turn more visitors into customers with Conversational SMS powered by AI.
*Qualification criteria for guarantee required. Site must receive at least 10,000 monthly unique visits
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