CROSSNET + TxtCart

Growing up together in the “Quiet Corner” of Connecticut, brothers Chris and Greg Meade, and their childhood friend, Mike Delpapa, constantly sought new activities to keep them busy. In 2017 they reunited as adults, reminiscing on recess days playing four square. They had an idea: a volleyball court divided into four quadrants, merging traditional volleyball with a favorite childhood game.

After creating a prototype, they invited their friends to come play. Their friends excitement made it clear that they were onto something. Since that moment almost five years ago, the trio has made it their mission to spread the game of CROSSNET throughout the world. They are now a product Official Partner of USA Volleyball.

Within minutes of setup, TxtCart’s conversational live agents and team of live agents got to work. With AOV’s of $175, with 50+ orders being recovered a week, the team was quickly seeing the ROI of 2-way SMS. Due to the volume of conversations, reply rates were lower than expected but still a respectable 32% with conversion rates sitting at 15%. Given the nature of the product and price point, we feel these metrics were fair and the clear lift in revenue was certainly recognizable.

During this initial period of usage, the CROSSNET team saw over 2,400 orders recovered at scale and that means, over 2,400 happy customers and 2,400 more CROSSNETTERS across the USA. This strategic partnership has paid huge dividends for both teams, and are excited to see the future of both companies in the years to come.