21+ Best Easter SMS Templates for Marketing (2025)

Easter brings with it a month of potential boost in sales, with the increase in traffic that your store might witness. Besides this, Easter is a great time to reach out to your subscribers and loyal customers and re-engage them with clever and effective holiday SMS campaigns.

In this guide we’ll cover:

• Ready-to-use templates that drive immediate action,
• Best practices for timing your Easter SMS campaigns for maximum impact,
• Creative ways to incorporate interactive elements that boost engagement during the holiday weekend.

21+ Ready-to-Use, Egg-cellent Easter SMS Templates

These ready-to-use easter templates will help you craft the perfect Easter SMS campaigns that drive engagement and sales. From warm greetings to interactive promotions, these templates cover every aspect of your Easter marketing strategy while incorporating seasonal themes that resonate with customers during this special holiday.

Easter Greeting Templates

Starting your Easter SMS campaign with warm, personalized greetings helps establish an emotional connection before introducing promotional content. These templates strike the perfect balance between celebrating the holiday spirit and maintaining your brand identity.

1. “Happy Easter, [NAME]! Season greetings from [COMPANY NAME] to you! May your day be as lovely as you are and thank you for shopping with us!”
2. “Wishing you a hoppy Easter, [NAME]! From all of us at [COMPANY NAME], we hope you have a wonderful easter filled with joy, chocolate, and quality time with loved ones.”
3. “It’s Easter weekend, [NAME]! [COMPANY NAME] wishes you a basket full of happiness and sweet moments. Thank you for being part of our community!”
4. “The Easter Bunny told us you deserve something special, [NAME]! Enjoy this blessed Easter filled with great food & company. From your friends at [COMPANY NAME].”
5. “Easter blessings to you, [NAME]! [COMPANY NAME] is grateful for amazing customers like you. May your Easter be peaceful and joyful!”

Easter Promotional Templates

Easter promotions drive significant revenue when they combine compelling offers with clear calls to action. These templates create urgency and excitement while making it easy for customers to shop your Easter deals.

6. “Hop to it, [NAME]! Our Easter sale is now LIVE with 25% off storewide. Use code [EASTER25] at checkout. Shop now: [LINK] – [COMPANY NAME]”
7. “EASTER FLASH SALE 🐰 For 48 hours only, get Buy One Get One 50% OFF on all items! Shop before it ends: [LINK] – [COMPANY NAME]”
8. “Early bunnies get the best deals! Our Easter sale goes live tomorrow, but you, [NAME], get exclusive early access today! Shop now: [LINK] – [COMPANY NAME]”
9. “Egg-citing news, [NAME]! We’ve hidden special Easter discounts throughout our site. Find eggs to reveal savings up to 40% OFF! Hunt begins now: [LINK]”
10. “Your Easter basket looks empty, [NAME]! Fill it with our limited-edition Easter collection before it sells out. Shop now with free shipping: [LINK]”

Here’s the SMS flow you should follow:

Timing	Message Type	Content Focus
2 weeks before Easter	Teaser	Early announcement of upcoming Easter sale
1 week before Easter	Preview	Exclusive early access for loyal customers
3 days before Easter	Launch	Easter sale announcement with all offers
Easter weekend	Reminder	Highlight best-selling items and limited time
Easter Sunday	Final push	“Last hours” urgency message

Easter Cart Recovery Templates

Cart abandonment spikes during holiday shopping periods like Easter weekend. These recovery templates create urgency while offering incentives to complete purchases before the easter holiday ends.

11. “Hey [NAME], looks like you left something in your basket! Hop back to complete your purchase before these Easter deals end: [LINK] – [COMPANY NAME]”
12. “Your Easter items are still waiting for you, [NAME]! We’ve saved your cart, but these holiday deals won’t last forever. Complete your order: [LINK]”
13. “Forgot something? The Easter Bunny noticed you didn’t complete your purchase! Use code [EASTER10] for an extra 10% off when you checkout now: [LINK]”
14. “Don’t miss out on your Easter goodies, [NAME]! Your cart will expire in 24 hours. Complete your purchase now and get free shipping: [LINK]”
15. “The items in your cart are selling fast this Easter weekend! Secure yours before they’re gone: [LINK] – [COMPANY NAME]”

Here’s the abandoned cart SMS recovery flow you should implement:

Timing	Content Focus
1 hour after abandonment	A gentle reminder
24 hours after abandonment	Offer reminder + an additional incentive like free shipping.
48 hours if still not recovered	Add urgency with, “your offer expires in 12 hours.”

P.S. Our automated cart recovery feature sends personalized SMS reminders powered by AI, using product data and customer behavior to bring shoppers back.

Best part? You can automate the entire sequence. For example, if a customer doesn’t respond to your first abandoned cart recovery message, a follow-up is automatically triggered, ensuring timely follow-ups and increasing conversions.

Just like JoyRide, which used TxtCart’s AI-driven SMS to recover abandoned carts and brought in $1.84M in SMS-attributed revenue.

Read Next:

• 10 Abandoned Cart Text Message Examples You Need to Steal
• We Tried 10 Cart Abandonment Tools – This One Stood Out!

Easter Limited-Time Offer Templates

Creating a sense of urgency is crucial during the Easter shopping season. These templates emphasize limited-time offers that motivate customers to take immediate action before the holiday passes.

16. “Last chance for Easter delivery, [NAME]! Order within the next 4 hours to receive your items by Easter Sunday. Shop now: [LINK] – [COMPANY NAME]”
17. “EASTER WEEKEND ONLY: Spend $50, get a free mystery Easter gift with your purchase! While supplies last. Shop now: [LINK]”
18. “48 HOURS LEFT! Our Easter sale ends on Sunday night. Use code [EASTERBUNNY] for 30% off everything. Don’t miss out: [LINK] – [COMPANY NAME]”
19. “Today only! Take an egg-stra 15% off our already discounted Easter items. Use code [EGGHUNT] at checkout: [LINK]”

Here’s the SMS flow you should implement:

Timing	Message Type	Content Focus
Thursday before Easter	Flash sale announcement	“Easter sale starts NOW! 24-hour special—25% off everything! Shop now: [LINK]”
Friday morning	Countdown	“Only 24 hours left to save on Easter deals! Don’t miss out: [LINK]”
Friday evening	Social proof	“Top sellers flying off the shelves! Shop now before they’re gone: [LINK]”
Saturday evening	Extended offer (for select segments)	“Exclusive offer for you! We’ve extended our Easter sale—don’t miss it: [LINK]”

P.S. TxtCart Scheduler takes these time-sensitive offers a step further with timezone-aware scheduling, ensuring no customer gets your Easter flash sale message at 2 AM (because, let’s be honest, that’s an instant opt-out).

Post-Easter Follow-Up Templates

The sales opportunity doesn’t end when Easter Sunday is over. These follow-up templates help extend your Easter campaign and engage customers who may have missed your holiday promotions.

20. “Hope you had a wonderful Easter, [NAME]! Our spring collection just launched with 20% off for our loyal customers. Shop now: [LINK] – [COMPANY NAME]”
21. “Easter may be over, but the savings continue! Enjoy our post-Easter clearance with up to 50% off seasonal items. Shop while supplies last: [LINK]”
22. “Thank you for shopping with us this Easter, [NAME]! We’d love to hear about your experience. Reply with your feedback or leave a review: [LINK]”
23. “Missed our Easter sale? Don’t worry, [NAME]! We’ve extended it just for you. Use code [LATEBUNNY] for 20% off until tomorrow: [LINK]”

TxtCart’s smart customer segmentation lets you filter audiences by purchase behavior and engagement levels, making it easy to identify which customers interacted with your Easter promotions but didn’t purchase—the perfect audience for these follow-up messages.

Read Next: Post-Purchase SMS: The Ultimate Guide to Boosting Customer Retention and Revenue

Easter Interactive Campaign Templates

Interactive SMS campaigns generate higher engagement by inviting customer participation. These templates create two-way conversations that boost engagement during the Easter season.

24. “It’s Easter Egg Hunt time! Text back ‘HUNT’ to receive clues to find special discounts hidden throughout our website. First 50 finders get an extra surprise! – [COMPANY NAME]”
25. “Easter QUIZ: How many eggs can you spot in our latest collection? Reply with your guess – closest answer wins a $50 gift card! Hint: check our Instagram for clues. – [COMPANY NAME]”
26. “Share your Easter celebration with us! Reply with a photo of how you’re using our products this Easter for a chance to win a $100 shopping spree. #[COMPANYNAME]Easter”

Here’s an idea to run an effective easter interactive campaign:

Timing	Content Focus
1 week before Easter	Announce upcoming Easter egg hunt
3 days before Easter	How to participate in Easter activity
Easter weekend launch	Kick off the Easter hunt or quiz
During activity	Respond to customer participation and any queries
After completion	Announce winners and special offers

Easter SMS Marketing Best Practices

Implementing the right templates is just the beginning—how and when you use them makes all the difference in your Easter SMS campaign success.

Timing Matters

The timing of your Easter SMS messages can significantly impact their effectiveness. Sending at the right moment ensures maximum visibility and engagement during this busy holiday weekend.

• Start teasing Easter promotions 2-3 weeks before Easter Sunday
• Send your main promotional messages 3-5 days before Easter weekend
• Schedule limited-time offers for the Thursday and Friday before Easter
• Send last-chance reminders on Easter Saturday morning
• Follow up with post-Easter messages on Monday or Tuesday after the holiday

BTW, using TxtCart’s Scheduler, you can schedule your Easter campaigns in advance. Plus, you can automatically adjust delivery times based on each subscriber’s timezone, ensuring your promotions reach customers when they’re most likely to engage

Read Next: The Best Time to Send SMS Marketing Messages

Personalize Your Messages

Generic messages get lost in the Easter shuffle. Personalization helps your SMS campaigns stand out and create meaningful connections during this special holiday.

• Reference specific products customers have viewed or purchased
• Customize offers based on customer loyalty status or purchase history
• Segment your Easter messages for different customer groups (new vs. returning)
• Include personalized product recommendations relevant to Easter celebrations
• Address customers by name and reference their previous Easter purchases

With TxtCart’s smart customer segmentation, you can create highly personalized Easter campaigns by filtering audiences by purchase history and engagement levels.

For example, target repeat buyers who have shown interest in your brand with exclusive offers designed to bring them back. You can also focus on customers who purchased Easter products last year, offering them personalized discounts or an exclusive sneak peek at your new seasonal collection

Read Next:

• What is SMS Personalization – Key Tips and Advice
• How to Send Personalized Text Messages That Sell
• What is SMS Segmentation, Best Practices & Examples

Create Compelling Easter Offers

The structure of your Easter promotion can significantly impact its effectiveness. Try these offers:

• Time-limited discounts (e.g., “Easter weekend only: 30% off”)
• Gift with purchase (e.g., “Free chocolate bunny with orders over $50”)
• Easter-themed bundles at special pricing
• Early access to Easter sales for loyal customers
• Free shipping for Easter weekend orders
• Easter egg hunt discounts (hidden promo codes throughout your site)
• Flash sales during specific hours of Easter weekend

Need help crafting the perfect Easter offer? With TxtCart’s AI copy assistant, you can easily write high-converting SMS campaigns using shortcodes, templates, and personalized suggestions.

Plan the Whole Campaign in Advance

Easter weekend moves quickly, and having a comprehensive campaign plan ensures you maximize this sales opportunity without last-minute scrambling.

• Create a cohesive narrative across all your Easter messages
• Ensure proper spacing between messages to avoid overwhelming customers
• Coordinate SMS promotions with your other marketing channels
• Prepare for contingencies if certain offers underperform
• Schedule automated follow-ups based on customer responses

Enable Two-Way Conversation

Unlike traditional one-way marketing messages, enabling two-way SMS conversations creates meaningful engagement during the Easter season.

• Ask questions that encourage replies (e.g., “What’s your Easter tradition?”)
• Create interactive elements like text-to-vote or Easter quizzes
• Provide instant support for Easter order questions
• Allow customers to text back for additional Easter gift recommendations
• Gather feedback on Easter purchases through conversational surveys

TxtCart’s Conversational AI turns your typical one-way SMS promotions into a real conversation. Customers can ask questions, get instant replies, and feel like they’re chatting with a human—not a robot. Whether it’s Easter deals or everyday sales, TxtCart’s conversational SMS brings the personal touch that keeps customers engaged and coming back for more.

Here’s how Haute Home used TxtCart’s two-way conversational AI to instantly answer product questions and guide a customer through personalized recommendations.

Read Next:

• 9 Conversational SMS Examples That Generated $6M+
• Conversational SMS Guide: 15+ Best Examples, Uses, & Tips

Incorporate Other Marketing Channels

While SMS boasts impressive engagement rates, integrating it with your other marketing channels creates a cohesive Easter marketing strategy.

• Use SMS to drive traffic to your Easter email campaigns
• Promote your social media Easter contests via text message
• Send SMS reminders about Easter promotions featured on your website
• Use text messages to alert customers about Easter-themed content on your blog
• Coordinate messaging and timing across all channels for a unified Easter campaign

Step	Channel	Action
1. SMS Announcement	SMS	Send an SMS to announce the Easter sale, event, or promotion.
2. Email Follow-Up	Email	Follow up with an email that gives more details on the promotion, including any exclusive offers.
3. Social Media Engagement	Social Media	Use social media to amplify the message and engage your audience (e.g., contests, giveaways, or UGC).
4. SMS Reminder	SMS	Send a timely SMS reminder as the promotion nears its end.
5. Post-Purchase Follow-Up	Email & SMS	After a purchase, send a thank-you message and encourage reviews or referrals.

Read Next:

• 7 Best eCommerce Sales Channels for Scaling Your Business
• 11 Best eCommerce Integrations for Your Online Store in 2025

Ready to Hop Into Easter SMS Success with TxtCart?

Easter promotions are a great opportunity to boost your sales, and with the right SMS strategy, you can turn this season into your most successful yet. TxtCart makes it easy to create personalized, time-sensitive messages that grab attention and keep customers engaged.

Here’s how you can make the most of this Easter:

• Launch early and keep your messages timely and relevant.
• Use TxtCart’s conversational SMS to answer customer questions instantly.
• Send cart recovery reminders that bring back lost sales.
• Personalize messages with tailored recommendations based on customer behavior.
• Track campaign performance in real-time to ensure you’re maximizing ROI.

With TxtCart’s AI-powered platform, you don’t just send messages—you engage customers in meaningful ways. From recovery reminders to personalized offers, TxtCart automates your SMS campaigns for better results and less effort. Ready to make this Easter your most profitable season? Let TxtCart power your SMS marketing and watch your conversions soar.