The Complete Guide To SMS Marketing For Shopify Stores
Remember being thrilled and relieved at the same time upon receiving a promotional SMS from your favorite brand regarding a time-sensitive sale you had been looking forward to? That’s the power of SMS marketing in a nutshell. An eCommerce marketing strategy is incomplete without an SMS marketing plan, to say the very least. Studies have […]
SMS Marketing Compliance 101: A Guide For Shopify Businesses
With open rates as high as 98% and engagement rates 6-8 times higher than email marketing, SMS marketing continues to be one of the most preferred channels of communication among Shopify marketers. Even though it is quite a traditional form of marketing, SMS has proved its efficacy in driving engagement and conversions time and again, […]
Why You Need Conversational SMS Marketing Vs Automation
As unbelievable as that sounds in 2020, a marketing channel as conventional as SMS still boasts an average open and click-through rates of 98% and 19% respectively. Considering email open and click-through rates stand at merely 20% and 3.2%, you’re probably missing out on a ginormous conversion opportunity if you think SMSes are a thing of the […]
Why Personalized Marketing Services Are So Important
We all love to feel special like we’re understood, more than just a number – more than just another paying customer. Personalized services are so crucial to businesses because they provide an experience they can’t find anywhere else. Ever wonder why women only go to one hair salon? Or why men don’t switch their barber? […]
What is Cart Abandonment?
The Short Answer: When a customer doesn’t complete a purchase. Cart abandonment occurs when customers add items to their shopping cart and don’t complete the check-out process nor purchase the items in their cart. Information from the Baymard Institute has complied statistics from over 40 different websites talking about this issue. From those 40 sites, […]
