What is First Party Data and How Can You Leverage SMS Marketing to Acquire It
The success of your marketing efforts directly depends on the data you rely on. You can either collect accurate and reliable data directly from customers or use external sources. However, first-party data or data collected from customers will help you personalize messages like never before. You’ll reach your customers with precisely what they need to […]
SMS vs WhatsApp Marketing: What Should You Use for Shopify Marketing?
The blog provides a comprehensive comparison between SMS and WhatsApp as marketing channels for Shopify stores. It elaborates on the unique features, benefits, and limitations of each platform, helping businesses decide which channel aligns with their marketing goals. One of the most common communication channels that has stood the test of time is SMS. It […]
Comprehensive SMS Privacy Policy Template For Shopify Stores
With SMS becoming increasingly common in use for marketing, support, and running of promotions, consideration of customer data privacy remains foremost. This is not just a legal requirement but goes to the very core of the long-term trust and reputation of any business venture—the reason why a comprehensive SMS privacy policy has to be formulated. […]
What is a RCS Message | RCS vs SMS in 2024
In 2024, messaging is the new frontier for business communication. Among the advancements, RCS (Rich Communication Services) messaging stands out. Discover in this blog how RCS messaging differs from traditional SMS and why it’s essential for modern business strategies. What is RCS messaging? Source RCS—Rich Communication Services—is an advanced messaging protocol. While SMS is a […]
50+ Spring Marketing Ideas for SMS Campaigns
The spring season is just around the corner and that is the cue for marketers to gear up to create interesting and unique campaigns. As the days grow pleasant and vibrant, it is the best time for marketers to engage customers with creative SMS campaigns and improve revenue. In this post, we will discuss some […]
TCPA Texting Rules: Complete TCPA Compliance Checklist (2024)
With great open rates and minimal cost, SMS marketing can be an extremely beneficial method for reaching customers. It unlocks a lot of potential for your brand in improving the scope and impact of your marketing. However, it is very important for your business to ensure that your SMS marketing campaign stays compliant with the […]
