SMS marketing is a great way for businesses to share their exciting deals and discounts. It’s super effective, with almost everyone opening text messages (98%!). That’s way better than emails, Facebook, or Instagram ads.
Not only do people open these texts quickly (in under 5 minutes), but many also take action. About a third of them respond to the messages, and almost half end up buying something, as per research.
With Black Friday and Cyber Monday just around the corner, it’s crucial to use the right BFCM SMS marketing tricks to get even better results. We’re here to share those tactics with you from start to finish.
Best ways to increase BFCM sales with SMS marketing
During BFCM, SMS marketing has several tricks up its sleeve. These include personalizing messages, offering exclusive discounts, getting customers engaged, and using limited-time offers.
Also, there’s a way to encourage shoppers to buy more with upselling and cross-selling. We will break down each of these tactics for you in the sections below, so you can make the most of your BFCM SMS marketing campaigns.
1. Use personalization in your BFCM SMS marketing
To boost your conversion rate during the BFCM sale, you should leverage SMS marketing with many personalization tactics. Using your customer data, you can send personalized messages that include enticing discounts on products. Also, ensure you use products your customers have shown interest in or items in their shopping carts, just waiting for that special offer to motivate them to hit the “purchase” button.
Here’s an example:
Hi [Name], we noticed you were eyeing our stylish leggings! Don’t miss out on our exclusive BFCM sale – today only, get 20% off all leggings with code BFCM20. Grab your favorites now before they’re gone! Happy shopping!
2. Provide a VIP experience to your loyal customers
You should focus on your high-value customers, those who bring the most value to your business. These are the ones who consistently make significant purchases, engage with your brand, and contribute positively to your bottom line.
To enhance their shopping experience and show appreciation for their loyalty, give them early access to your BFCM sale offers. Here’s an example of BFCM SMS marketing for your valued customers:
Your loyalty means the world to us. As a token of our appreciation, we’re excited to grant you exclusive early access to our BFCM sale. Enjoy incredible deals before everyone else! Shop now: (link)
3. Make customers interact with you
Do you know that many people aren’t fully aware they can reply to marketing messages?
Take the lead by initiating a conversation and inquire if customers have any questions about particular products. You can also have their input on the sale offers to make the BFCM deals more compelling.
Hi there! We hope you’re having a fantastic day. Did you know you can reply to our messages? Feel free to ask us any questions about our products or our upcoming Black Friday/Cyber Monday sale. We’re here to help!
So, the goal is to speak to your customers and give them the option to opt out. You can also include a reply “no” or “stop” to opt out of promotional messages during the BFCM sale. Giving them the option ensures you only send messages to the right segment, thereby increasing ROI.
4. Engage customers with games
Keep in mind that BFCM is a highly competitive period with many brands trying to grab customer attention. To stand out, consider implementing entertaining games such as a Scavenger Hunt. Here’s an example:
Imagine you are a clothing brand gearing up for BFCM. You could start by sending an SMS to your subscribers with a clue:
“Ready for an adventure? Find the hidden ‘BFCM’ word on our website to unlock exclusive discounts! Hint: it’s where cozy sweaters reside.”
Participants would then search your website for the hidden “BFCM” word. When they find it, they can use it at checkout to get a special BFCM discount. This makes shopping more enjoyable and encourages them to explore your website, which could lead to more engagement and sales during the period.
5. Use cross-selling and up-selling tactics
Cross-selling and up-selling through SMS marketing during the BFCM sale can motivate customers to make additional purchases.
In fact, research shows that giants like Amazon generate 35% of purchases through cross-selling. So, let’s look at how you can efficiently use them in your BFCM SMS marketing campaigns:
- Cross-selling via SMS
Send SMS messages to your customers highlighting special bundle deals during BFCM. For instance, if a customer purchases a smartphone, you can send an SMS offering a discounted bundle that includes a phone case, screen protector, and wireless charger.
Another tactic is recommending related products based on a customer’s recent purchase or browsing history. For example, if someone recently purchased headphones, you can send a message saying, “Since you loved our headphones, we think you’ll also enjoy our Bluetooth speaker for just $X. Tap to shop now (link)”
- Upselling via SMS
Create a sense of urgency with SMS by sending time-sensitive upsell offers. For instance, if a customer has added a basic laptop to their cart, send them an SMS offering a premium laptop with a time-limited BFCM discount.
Similarly, you can send personalized upsell offers to your high-value customers, giving them exclusive BFCM discounts on premium products.
6. Let your website talk
Your website should actively promote the upcoming BFCM sale. Consider implementing an engaging BFCM-themed pop-up to captivate your customers and build excitement for the impending discounts.
By doing so, you’ll encourage them to eagerly sign up for your SMS and email lists, ensuring they receive timely notifications about the deals they are anticipating.
7. Let automation boost engagement
Automation plays a crucial role during the BFCM period when the queries flood in. To prevent your marketing team from being overwhelmed, opt for a platform that streamlines tasks automatically.
ou can create automated quizzes to recommend your bestselling BFCM products. Similarly, you can send instant reminders on the limited-time offers whenever your customers abandon their carts.
Here are some examples of automated messages you can use during the BFCM sale:
- Abandoned cart reminder
Hi, we noticed you left some incredible BFCM deals behind in your cart. Time is running out, and these discounts won’t last forever! Click here to complete your order and save big! (link)
- Flash Sale
FLASH SALE ALERT! Get an extra 20% off on all BFCM items for the next 3 hours! Hurry, these deals won’t last long. Shop now: (link)
- Thank you, and order confirmation.
Thank you for choosing us for your BFCM shopping! Your order (order no.) is confirmed. We’ll notify you once it’s shipped. In the meantime, enjoy your incredible savings.
- Limited stock warning
Act fast! Our BFCM deals are selling out quickly. Only a few items left in stock. Grab your now before they are gone: (link)
- Last chance reminder
Last call for BFCM savings! The sale ends tonight at midnight. Don’t miss out on your final chance to save big. Shop now (link)
8. Send time-sensitive offers
Send time-sensitive BFCM sale messages to customers to create a sense of urgency. Begin by carefully crafting your message to make it as enticing as possible. Highlight the exclusive Black Friday and Cyber Monday deals you’re offering. Let customers know that these offers won’t be available for long, creating a feeling of urgency.
Focus on the limited-time nature of the sale in clear and compelling terms. You want your customers to understand that they must act quickly to take advantage of these fantastic discounts.
Next, use a strong CTA to prompt immediate action from your recipients. For instance, you can use phrases like, “Hurry, these deals won’t last long!” or “Shop now before it’s too late!” These phrases convey urgency and encourage customers to act swiftly.
9. Use attention-grabbing visuals
While visuals are not commonly used in SMS marketing, they can still be effectively employed to engage users.
For example, if you’re running a promotion during the BFCM sale where customers receive free gifts with a minimum purchase, consider including visual elements such as images or graphics to vividly illustrate this enticing offer. As visuals can help convey the value of your promotion more effectively, your recipients will be more likely to take action and participate in your BFCM sale.
Boost revenue from your BFCM SMS marketing campaigns!
As Black Friday and Cyber Monday approach, we want to ensure you’re all set to shine among different brands offering tempting deals and discounts.
Traditional BFCM SMS marketing is still relevant, but it’s evolved beyond one-way communication. What you need now is a more conversational approach, and that’s where Txtcart comes in.
With Txtcart, you can easily upload your customer list, and schedule and send targeted one-time SMS marketing campaigns. You’ll have access to a wide range of templates, unique discount codes, custom cart short URLs to maintain your branding and more. Plus, you can automate your SMS marketing campaigns, monitor ongoing conversations in real time, and gain valuable insights from those interactions.
If you’re looking to maximize the impact of your SMS campaigns, get started with TxtCart today.
