In the fast-paced world of digital marketing, SMS remarketing has emerged as a powerful tool for re-engaging customers. The direct and personal nature of text messages allows businesses to connect with their audience in a way that cuts through the noise.
In this blog, we’ll explore the strategies and best practices that make SMS remarketing an indispensable part of modern marketing campaigns.
What is SMS retargeting?
SMS retargeting is a digital marketing strategy that involves sending targeted text messages to potential customers who have previously engaged with a brand but have not yet completed a desired action, such as making a purchase.
This approach uses data collected from user interactions on a company’s website, mobile app, or other digital channels to create personalized and relevant messages aimed at re-engaging these individuals.
Benefits of SMS remarketing
Here are some key benefits of SMS remarketing offers to businesses:
1. High engagement and immediate reach
SMS remarketing has a high open rate of 98% and over 90% opening the SMS within the first three minutes after delivery. This nearly immediate response from consumers gives a business a quick reconnection opportunity with timely and relevant offers or reminders.
Given that high engagements are the hallmark of SMS, it is a very effective channel in maintaining the attention of customers to be compelled to act immediately, especially for time-bound offers or even cart abandonment reminders.
2. Personalization and targeted marketing
Businesses can send highly personalized retargeting messages based on SMS segmentation.
SMS segmentation is done on behavioral data about customers—past purchases, browsing behavior, and demographic data—to target them uniquely with exactly fitting offers and messages that the receiver can relate to.
This not only enhances customers’ experience but also conversion rates, as customers are going to be more receptive to messages that are related to their particular interests or needs.
3. Cost-effectiveness and high ROI
SMS marketing is relatively cost-effective compared to other marketing channels. The cost per message is typically low, especially for bulk SMS campaigns. Also, SMS campaigns often result in a high return on investment (ROI) due to their high engagement rates and personalized nature. This makes SMS remarketing a cost-effective and efficient strategy for businesses to reach and engage with their customers.
Key Strategies for effective SMS remarketing
Some of the most effective SMS remarketing strategies are:
1. Personalized messaging
For SMS retargeting to be effective, make sure to personalize your text messages. This can include using the customer’s name, referencing previous purchases, or suggesting products they may be interested in.
Example: If a customer previously bought running shoes, an SMS might say, “Hi [Customer Name], we thought you might like our new range of running gear. Enjoy 10% off on your next purchase!”
2. Timing
Timing is everything where SMS is concerned. The efficiency of your campaign may get significantly boosted if messages are sent at a time when customers read and respond.
Example: Send an abandoned cart reminder an hour after the cart was abandoned or a flash sale notification in the early evening when people are likely to be checking their phones.
3. Segmentation
This involves segmenting customers on your list into groups, people with similar interests, purchase history, and level of engagement. This allows you to send more targeted and relevant messages to each group.
Example: Segment customers who have purchased electronics in the past six months and send them updates about new gadgets and special offers related to electronics.
4. Offering exclusive deals
This would make the subscribers feel exclusive and more motivated to act as soon as possible. For example, an exclusivity offering may be in the form of discounts, quick access to sales, or a little extra gift when purchasing.
Example: “Hi [Customer Name], enjoy an exclusive 15% discount on your next purchase with code VIP15. Valid only for our loyal SMS subscribers!”
Best Practices for SMS Remarketing
Here are six SMS remarketing best practices, each with an explanation to ensure your campaigns are effective and compliant:
1. Obtain consent
Make sure you have explicit consent from subscribers before you reach out to them with any type of marketing message. This is essential so your list will trust your service, and you will comply with GDPR, TCPA, and other relevant laws. The double opt-in methodology should be used to confirm the given consent and precise documentation about the subscriber’s level of consent should be maintained.
Recommended read: The Ultimate Guide to SMS Opt-in for 2024 (Tips + Examples)
2. Maintain the right frequency
Customer fatigue and high unsubscribes can quickly come from sending too many messages. Work out that perfect frequency, keeping your audience engaged but not spammed. Some good norms say messages are sent only a few times per month, but if you have a very engaged audience, you might send more often.
3. Create compelling content
Develop messages that present value addition in their lives. Whether in the form of hyper-special offers, crucially helpful information, or information about recent happenings, ensure that the information is as personalized as possible. More relevance to the recipient will necessarily lead to higher engagement with the message and more chances of conversion.
4. Use clear calls-to-action (CTAs)
Each SMS should have a clear call-to-action that informs the recipient exactly what you want them to do. It could be a website to visit, a discount code to be input, or just getting them to reply to the message. The call to action has to be clear and the response simple and obvious to act upon.
5. Segment your audience
Segment your subscribers based on their demographic, behavior, or past interactions. In this way, the messages are targeted, and the relevancy is maintained. Thus, chances for engagement and further conversion are increased. An example is the effectiveness of location-based promotions and birthday personal offers.
6. Monitor and analyze performance
Track the performance of your campaigns with your SMS efforts through the open, click-through, and conversion rates. Utilize the data to understand what works and what does not and then optimize the strategies in that pursuit. One also can do A/B tests with timed messages.
Tools and platforms for SMS remarketing
When choosing an SMS remarketing tool, several non-negotiable features are needed to ensure effective and personalized customer engagement. These are
- SMS Marketing
- Campaign Planner
- Analytics
- Cart Recovery
- Flows
- Automation
- A/B test your messaging
- Pop Ups
- AI Assistant
Well, TxtCart offers it all and solves all your queries about “how to use SMS remarketing”.
Txtcart provides an innovative solution for e-commerce businesses to utilize SMS remarketing effectively. It offers comprehensive features that support personalized messaging, real-time customer engagement, and automated remarketing strategies.
Txtcart helps businesses increase sales and improve customer retention through targeted SMS campaigns, positioning it as a must-have tool for modern marketers. With Txtcart, e-commerce brands can expect a significant lift in revenue and a high return on investment, making it a valuable addition to their marketing toolkit.
Conclusion
Txtcart is exceptionally easy to get started with, featuring a simple setup process. Also, users benefit from the expertise of e-commerce professionals, ensuring a smooth and effective SMS marketing experience.
TxtCart helped CROSSNET in increasing AOV and reducing cart abandonment through two-way conversational SMS. TxtCart helped in achieving $453,185 in SMS-attributed revenue, a 17.6x ROI, and a 10% increase in subscriber lifetime value, with over 2,400 orders recovered.
Want to know more? Reach out to our team of experts.
