SMS A/B Testing: 15 Types of SMS Tests & Examples

Stop guessing with your SMS marketing. Are your messages actually working? Or are you just sending texts into the void? A/B testing is the secret weapon you need to unlock the true potential of SMS and watch those conversions soar. This article gives you 15+ real-world A/B testing examples to boost your SMS results. We’ll […]

What is SMS Segmentation, Best Practices & Examples

What is SMS Segmentation

To get most of any marketing channel, it is very important to segment your audience. It keeps your target audience into smaller sections making it easy for brands to create relevant business strategies and marketing campaigns.  In this post, learn everything about SMS segmentation to transform your SMS marketing game and leave a lasting impact […]

How to Set Up SMS Marketing on Shopify – Beginner’s Guide

Ultimate Beginners Guide to Shopify SMS Marketing

Setting up SMS marketing (short message service marketing) for your Shopify store can feel overwhelming, but the rewards are undeniable. With SMS open rates as high as 98%, it’s one of the most direct and effective ways to connect with customers. In fact, brands using SMS marketing experience up to 30% higher conversion rates, especially when campaigns […]

15 SMS Marketing Mistakes Brands Make and How To Avoid Them

sms marketing mistakes

Ever wondered why your SMS campaigns aren’t driving the results you expected, despite doing everything by the book? You might be making subtle yet costly SMS marketing mistakes that silently hurt your engagement, conversions, and even your brand reputation. One wrong move can do more harm than good. But here’s the good news: once you […]