24 New Year SMS Templates (2025) to Boost Engagement

The post-holiday slump is a myth. Last year filled in January, brands using our SMS templates saw a 37% spike in sales while their competitors watched numbers drop. The secret? Starting real conversations instead of blasting generic “Happy New Year!” messages to your list.

Let’s turn your January campaigns into conversion machines. Here’s what we’ll cover:

• 24 proven SMS templates that spark two-way conversations and drive immediate action
• Strategic send times that catch customers when they’re ready to spend their gift cards
• Psychology-backed hooks that transform basic greetings into sales opportunities

PS., January shoppers buy 27% more items per order than December buyers. These happy holidays and New years SMS templates help you capture and squeeze high-value customers while competitors snooze post-holiday.

New Year SMS Marketing Templates to Drive Engagement and Sales

Generic SMS marketing blasts won’t cut it in 2025. To truly connect with your audience, your New Year text message templates need to align with specific moments in their journey—whether it’s appreciation, re-engagement, or a product launch.

Each category plays a critical role:

• Customer appreciation texts foster loyalty.
• Re-engagement text messages bring back shoppers.
• Product launch updates generate buzz.

With TxtCart’s AI-powered replies, your templates don’t just inform—they spark conversations that convert.

This section equips you with actionable SMS strategies for every stage of your user’s journey, ensuring you’re always ready with the right message at the right time.

A. Customer Appreciation Messages

A genuine “thank you” goes a long way in building loyalty, but adding a personal touch, special discount or a small incentive can take it to the next level. These text messages help your audience feel valued, strengthening their connection to your brand.

1. Thank You Templates

A heartfelt “thank you” text is a simple yet powerful tool to strengthen customer loyalty. Pair it with a thoughtful offer to leave a lasting impression and encourage repeat purchases.

Template Name & Description	SMS Templates
New Year Gratitude Show appreciation for customers’ support over the past year.	Thank you for supporting [BUSINESS NAME] in 2024! Here’s to a bright 2025 — enjoy 20% OFF your next purchase with code [HAPPY NEW YEAR 25]. Offer ends [DATE]: [Link]. Copied!
Seasonal Appreciation Express gratitude with a special offer to welcome the New Year.	Happy New Year, [Name]! We couldn’t have done 2024 without you. Here’s a special gift to start 2025 right — take [X% OFF] your next order with code [CODE]. Valid until [DATE]: [Link]. Copied!

Are you confused if TxtCart can actually send text messages templates beyond saying Merry Christmas or Happy New Year? Think again.

Organi Grow Hair, a vegan haircare brand, boosted revenue by $1.2M and the company achieved a 16.9x ROI through personalized text messages and loyalty rewards.

These results show that thoughtful appreciation isn’t just about goodwill—it’s a proven revenue driver.

2. Year-in-Review Texts

Reflection moments resonate with customers, especially when their impact is acknowledged. These texts combine gratitude with an incentive to keep them engaged for the new year’s eve ahead.

Template Name & Description	SMS Templates
Impact Recap Celebrate milestones and show gratitude to your customers.	Thanks to you, [BUSINESS NAME] achieved [X milestone] in 2024. Let’s grow together in 2025! As a token of our appreciation, enjoy [X% OFF] your next order: [Link]. Offer valid until [DATE]. Copied!
Personalized Shopping Recap Reflect on the customer’s journey and set the tone for the new year.	Here’s what you accomplished with us in 2024: [X products bought], [X dollars saved]. Ready for another amazing year? Here’s [X% OFF] to start 2025: [Link]. Copied!

3. Loyalty Recognition

Recognizing loyalty strengthens relationships and drives repeat purchases. These texts show loyal customers their value and reward their continued support.

Template Name & Description	SMS Templates
Milestone Achievement Celebrate customers’ loyalty and achievements with personalized rewards.	You’ve reached [X loyalty points] on [BUSINESS NAME]! To celebrate, we’re giving you [Free Gift/Offer]. Claim it here: [Link]. Thank you for being one of our top buyers! Copied!
Anniversary Thank You Recognize and reward your customers for their continued support.	One year with [BUSINESS NAME]? That’s worth celebrating! Here’s a [Gift/Discount] for your loyalty. Redeem it by [DATE]: [Link]. Looking forward to another great year together. Copied!

B. Holiday Season: New Year Wishes with Sales & Promotions

Did your Happy Thanksgiving texts brought the expected response? If not, this time create urgency and excitement during the New Year year sms marketing campaign with well-timed promotions and exclusive offers. These templates leverage FOMO and exclusivity to maximize conversions.

1. Limited-Time Offers

Countdowns and “last chance” text messages drive immediate action, making them perfect for New Year’s eve campaigns.

Template Name & Description	SMS Templates
Sale Countdown Encourage urgency with a countdown for your New Year sale.	Our New Year Sale is almost over! 🕒 Just 48 hours left to grab up to [X% OFF] on [Product category]. Buy now: [Link]. Copied!
Exclusive Sitewide Offer Promote a limited-time sitewide discount to start the new year.	Start 2025 with a bang! ✨ 24 HOURS ONLY: Enjoy [X% OFF] everything on [Business Name]. Don’t miss out: [Link]. Copied!

2. Early Access Deals

Make customers feel special with VIP-like treatment. Early access builds excitement and loyalty.

Template Name & Description	SMS Templates
Early Bird Special Give select customers early access to your New Year collection.	Happy New Year in advance, [Name]! 🎉 Get access to our 2025 New Year Collection before it’s public. Buy here: [Link]. Copied!
Member-Exclusive Offer Offer VIP members exclusive deals to ring in the New Year.	VIP Alert 🚨 Start 2025 ahead of the crowd. Our exclusive New Year deals are live just for you. Don’t miss out: [Link]. Copied!

3. Flash Sale Announcements

Flash sales ignite urgency, excitement, and immediate action. But they only work if the timing and message hit right. These templates ensure your audience doesn’t think twice before clicking “buy.”

Template Name & Description	SMS Templates
3-Hour New Year Sale Create urgency with a short flash sale to boost conversions.	⚡️FLASH SALE ALERT!⚡️ Get [X% OFF] for the next 3 hours only! Stock is limited, so grab your favorites before they’re gone: [Link] Copied!
Last-Minute New Year Deal Encourage last-minute purchases with a countdown on discounts.	⏰ Last chance for 2024 savings! [X% OFF] ends in [X hours]. This is it — snag the deals before they’re gone: [Link] Copied!

These sales aren’t just about discounts — they’re about speed and precision. Time it right, and you’ll see sales soar. For more insights on how to structure SMS flows for maximum conversions, check out our guide on SMS flows for Shopify.

4. Automated Follow-Up Templates

Sometimes, one message isn’t enough. Automated follow-ups rekindle interest, remind users of offers, and keep your brand top of mind. These templates keep the conversation going and conversions flowing.

Template Name & Description	SMS Templates
Flash Sale Follow-Up Remind customers to take action before a sale ends.	⏰ Just a heads-up, [Name]! The [X% OFF] sale you were eyeing ends tonight. Don’t miss your chance to save big: [Link] Copied!
Personalized Product Check-In Encourage customers to complete their purchase by revisiting a product.	Hey [Name], noticed you were checking out [Product Name] recently. It’s still available, but not for long. Secure yours before it’s gone: [Link] Copied!
Welcome Offer for New Customers Attract new customers with a personalized discount code.	Welcome to [Business Name], [Name]! To say thanks, here’s 15% OFF your next order. Use code WELCOME15 at checkout. Start your new year with something special: [Link] Copied!

Follow-ups are your chance to re-engage users at key moments. Whether it’s tapping into FOMO with a flash sale or rewarding new customers, these templates ensure your brand stays top of mind.

C. Re-engagement Templates

Re-engagement costs less than customer acquisition — and it works. Instead of chasing new shoppers, re-engagement texts bring back the ones who already know your brand. Whether it’s a cart they left behind, a product they browsed, or a customer who’s been MIA, these templates re-spark interest and drive action.

1. Cart Abandonment Recovery

Don’t let abandoned carts collect dust. A well-timed message can remind customers what they’re missing and nudge them to complete their purchase.

Template Name & Description	SMS Templates
Simple Cart Nudge Encourage customers to revisit and complete their cart purchase.	Still thinking about [Product Name]? It’s waiting for you — but not for long. Complete your purchase here: [Link]. Copied!
Offer-Driven Reminder Motivate customers to finalize their purchase with a discount offer.	Looks like you left [Product Name] behind. Here’s a little motivation: Get [X% OFF] if you check out by midnight. Don’t wait: [Link]. Copied!

Are you going to use these templates? Don’t forget to look at the cart recovery insights too so you know whom to reach out and for which product!

2. Win-Back Messages

Template Name & Description	SMS Templates
“We Miss You” Reconnect with inactive customers by offering a discount to encourage a return purchase.	Hey [Name], it’s been a while! We miss you. Here’s [X% OFF] to welcome you back. Buy now: [Link]. Copied!
“Since You Last Shopped” Highlight new arrivals and provide an exclusive offer to re-engage past customers.	Since your last visit, we’ve added [X new products] just for you. Take a look: [Link]. Grab [X% OFF] for the next 24 hours! Copied!

3. Browse Abandonment

Template Name & Description	SMS Templates
Product Peek Encourage customers to revisit a product they’ve viewed before it goes out of stock.	Checking out [Product Name]? It’s still in stock — but not for long. See it here: [Link]. Copied!
Personalized Revisit Prompt Prompt customers to revisit a product they’ve shown interest in with a friendly reminder.	We noticed you had your eye on [Product Name] 👀. It’s a popular pick, so here’s a quick link to check it out again: [Link]. Copied!

Pro Tip: Use SMS segmentation to personalize these templates. Learn how to target lapsed users with precision using SMS segmentation best practices. It’s the key to making texts feel personal, not pushy.

4. Conversational Prompts

Template Name & Description	SMS Templates
Feedback Request Encourage customers to share feedback to improve their experience.	Hi [NAME], thank you for choosing us. We at [COMPANY NAME] are always looking to improve. What’s one thing we could do better? Reply and let us know — we’re listening. Copied!
Shopping Assistant Prompt Help customers find the perfect gift with personalized product suggestions.	Looking for the perfect [product type] for your loved ones? Tell us what you have in mind, and we’ll suggest the best options for you! Copied!

D. Product Launch & Updates

A product launch isn’t just an announcement — it’s a chance to create buzz, excitement, and curiosity. Done right, it feels like a red-carpet event that builds hype and drives early sales.

1. New Collection Announcements

Template Name & Description	SMS Templates
Hype Launch Generate excitement for a product collection launch by offering early access and exclusive deals.	It’s finally here — our [Product Collection Name] is LIVE. Be the first to shop: [Link]. Early birds get the best picks! Copied!
Countdown to Launch Create anticipation by counting down to a product launch and giving sneak peek details.	Just [X days] left! Our most anticipated collection of the year drops soon. Mark your calendar: [Link]. Copied!
VIP Exclusive Preview Offer exclusive access to VIPs for early access to a product launch with a special discount.	Pssst… [Name], as one of our VIPs, you’re getting first access to our new [Product Collection Name] before anyone else. Be the first to purchase and get your pick of the best. Use code [VIP CODE] to save big. Check it out: [Link]. Copied!

2. Feature Updates

When you roll out a new feature or improve an existing one, let your customers know. It’s a chance to build excitement and increase engagement. Here’s how to do it right:

Template Name & Description	SMS Templates
Product Upgrade Notice Inform users about new features or improvements based on their feedback or recent updates.	You spoke, we listened. [Feature Name] just got better! See how it works here: [Link]. Copied!
New Feature Announcement Highlight new features to engage users and showcase improvements in your product or service.	Big update alert: Our [Product] now comes with [New Feature]. See it in action: [Link]. Copied!

3. Exclusive Previews

“Fast access” and “sneak peeks” trigger serious FOMO. They make your audience feel like VIPs while building hype for what’s next.

Template Name & Description	SMS Templates
VIP Sneak Peek Offer VIPs an exclusive first look at upcoming collections or launches.	Hey [Name], you’re getting a first look. Our new [Collection/Launch] is almost here, and you get first access. Take a peek: [Link]. Copied!
Exclusive Preview Access Provide early access to new drops for select groups or individuals with exclusive preview links.	Ready for an exclusive preview? Be among the first to see our new drop before it’s public. Take a look: [Link]. Copied!

4. Q&A Automation Examples

When you launch a new product, questions are bound to follow. Instead of flooding support teams, automate responses to keep things moving. Here’s how to use Q&A automation to handle customer inquiries in real-time.

Template Name & Description	SMS Templates
Product Launch Q&A Prompt Encourage customers to ask questions about new product launches for better engagement.	Got questions about our new [Product Name]? Reply with your questions, and we’ll get you answers. Copied!
FAQ Follow-Up Provide customers with quick responses by following up on frequently asked questions about a product.	We’re here to answer your questions about [Product Name]. Just reply, and our team will get back to you fast. Copied!

E. Loyalty Program Templates

Loyalty programs aren’t just about points — they’re about creating an experience that makes customers feel valued. By using SMS templates for reward updates, VIP perks, and exclusive access, you keep them engaged and coming back for more.

1. Reward Point Updates

Instead of waiting for users to check their balance, notify them of their reward status. It creates excitement and encourages redemption.

Template Name & Description	SMS Templates
Points Balance Update Inform customers of their current points balance and how close they are to a reward.	You’re closer than you think! You have [X points] — only [Y points] away from your next reward. Redeem them here: [Link]. Copied!
Expiring Points Reminder Remind customers of expiring points and offer a way to redeem them before they expire.	Don’t lose your points! You have [X points] set to expire on [Date]. Use them now to claim [Reward]. Here’s how: [Link]. Copied!

2. VIP Offers

Make your VIPs feel like VIPs. The goal? Make them feel part of an exclusive club with perks only they can access. From early shopping to surprise rewards, VIPs should always feel one step ahead.

Template Name & Description	SMS Templates
Early VIP Access Provide VIPs with early access to new products or collections before the public launch.	Your exclusive access is here, [Name]! Be the first to shop our [New Product/Collection] before it goes public on Christmas. Shop 24 hours early: [Link]. Copied!
Exclusive VIP Reward Offer VIPs special rewards or discounts for their loyalty and early access to products.	Hey [Name], Happy New Year in advance! You’ve unlocked a VIP reward: [Free Gift/Discount]. Want to gift something to your loved ones this Christmas? Use it on your next order before [Date]. Claim it here: [Link]. Copied!

3. Special Access

“Be the first” — three simple words that create a powerful sense of exclusivity. Give top users first dibs on secret sales and priority launches.

Template Name & Description	SMS Templates
Secret Sale Invite Provide exclusive access to a private sale with a discount for a limited time.	Shh… A private sale just for you. Get [X% OFF] on [Products] for the next 24 hours only: [Link]. Copied!
Priority Access to New Launches Offer VIPs exclusive early access to new product launches before they are available to the public.	VIPs only: Our new [Product/Collection] drops soon, and you’re first in line. Sneak peek + shop now before it’s public: [Link]. Copied!

4. Interactive Benefits

Turn earning points into a fun experience. Challenges, polls, and bonus opportunities keep users engaged while driving repeat purchases. When customers feel rewarded for participation, they’re more likely to stick around.

Template Name & Description	SMS Templates
Earn Points Challenge Encourage customers to earn bonus points by completing a simple task or survey.	Earn 50 bonus points today! Complete this quick 3-question survey: [Link]. It takes less than a minute, and your points will be added automatically. Copied!
Double Points Weekend Offer a limited-time promotion where customers earn double points on purchases.	Double the points, double the rewards! Earn 2X points on every purchase this weekend only. Start shopping on [Business Name]: [Link]. Copied!

F. Post-Purchase Follow-up

Post-purchase texts aren’t just “thank you” notes — they’re strategic nudges that drive repeat sales, increase reviews, and boost customer satisfaction. The goal is to re-engage buyers and turn them into loyal customers. With insights from SMS analytics, you can target those most likely to convert from “maybe” to “definitely.”

Here’s how to make follow-ups work for you:

1. Review Requests

Turn happy customers into brand advocates by asking for reviews right after delivery. The excitement is fresh, and they’re more likely to leave positive feedback.

Template Name & Description	SMS Templates
Review Request Encourage customers to leave feedback about their overall experience with your service or product.	How did we do? Your feedback means everything. Tap here to leave a quick review: [Link]. It only takes 30 seconds. Copied!
Product-Specific Review Request Ask for feedback on a specific product to gather insights and help other shoppers make informed decisions.	We assume you’re loving [Product Name]! Your review helps other shoppers (and us) know what you think. Leave a quick review here: [Link]. Copied!

Pro Tip: Ask for product-specific reviews to create social proof that converts other potential buyers.

2. Cross-Sell Suggestions

Customers who’ve just purchased an online store are more likely to buy again — especially when the offer is personalized and timely.

Template Name & Description	SMS Templates
Product Pairing Recommendation Suggest a complementary product that enhances the customer’s experience with their current purchase.	Loving your [Product Name]? It pairs perfectly with [Suggested Product]. Get [X% OFF] if you order in the next 24 hours: [Link]. Copied!
Complementary Product Offer Offer a related product as a discount to enhance the main product purchase.	Your new [Product] deserves a sidekick. Grab [Related Product] on [Business Name] for 20% OFF today only: [Link]. Copied!

Pro Tip: Pair products that naturally go together, like phone cases with phones or skincare bundles. It increases your Average Order Value (AOV).

3. Satisfaction Checks

Proactively check in with customers to resolve issues before they escalate. It turns a neutral experience into a 5-star review.

Template Name & Description	SMS Templates
Delivery Follow-Up Check in with the customer after their order to ensure satisfaction and offer support if needed.	Your order should have arrived! Everything good? If you have any issues, just reply and we’ll make it right. Copied!
Personalized Check-In Reach out to customers after their purchase to offer personalized assistance or ensure satisfaction.	Hi [Name], Hope you’re loving your [Product Name]! Got questions or need help with anything? Reply here, and we’ll respond ASAP. Copied!

Pro Tip: Send satisfaction texts 2-3 days after delivery to catch any potential issues early.

4. Support Conversations

When support is just a text away, customer satisfaction increases. Use these templates to offer help or check in after a resolved issue.

Template Name & Description	SMS Templates
Support Offer Offer assistance for customer queries or support-related issues through quick and easy communication.	Got questions about your order? We’re here for you. Just reply to this message, and we’ll help you out. Copied!
Issue Resolution Follow-Up Follow up with customers to ensure their issue has been resolved and provide further assistance if needed.	We hope your issue with [Product] is resolved. If not, reply and we’ll get it sorted. Copied!

Pro Tip: Use follow-ups to close the customer service loop, ensuring every buyer feels supported post-purchase.

These follow-up texts aren’t just good customer service — they’re growth tools. From cross-selling to review requests, every message is an opportunity to increase loyalty and boost your company name and bottom line.

Smart Tips to Craft New Year/Christmas SMS Templates That Actually Get Replies

Crafting high-converting SMS templates requires strategy, timing, and personalization. Here’s how to create messages that spark engagement, drive action, and maximize conversions.

• Send at Peak Hours: Schedule messages between 9 am – 12 pm or 5 pm – 7 pm (customer’s local time) for maximum visibility.
• Use Time-Zone Scheduling: TxtCart’s time-zone based scheduling ensures messages land at the right moment for every recipient.
• Create an Irresistible Hook: Grab attention with urgency, personalization, or curiosity.
  Example: “Hey [Name], you’re 20 points away from a reward! Redeem it here: [Link].”
• Personalize Messages: Use customer names and reference past actions (e.g., “You loved [X Product]”) for higher response rates.

• Trigger Conversations: Encourage two-way communication by using open-ended prompts like, “Need help choosing a size?” or “Reply YES to claim your offer.”
• Anticipate Customer Replies: Plan for expected replies like, “How do I claim this?” and pre-load AI-powered reply options like:
  • “Claim your reward by clicking here: [Link].”
  • “Want more details? Tap here for info: [Link].”
• Leverage AI-Powered Follow-Ups: If the user doesn’t respond, send a gentle nudge.
  Example: “Hey [Name], just a reminder — your reward expires at midnight. Claim it here: [Link].”
• Add Conversion Prompts: Drive action with strong CTAs like, “Claim your reward: [Link]. Don’t miss out!”
• Handle Responses in Real-Time: Use TxtCart’s AI conversation triggers to instantly reply to FAQs and reduce wait times.
• Switch to Human Support When Needed: If AI can’t answer, route the customer to human support for a personalized experience.
• Avoid Weekend Sends: People respond less on weekends, so target weekdays for higher engagement.
• Use Urgency Tactics: Send reminders 1-2 hours before an offer ends to drive last-minute purchases.
• Stay TCPA Compliant: TxtCart is TCPA-compliant by design, ensuring your campaigns stay legal and respectful.
• Add an Unsubscribe Option: Always include “STOP to unsubscribe” to follow TCPA regulations and to bring an ease for your SMS subscribers.

💡 Pro Tip: TxtCart’s suite of tools, from AI-driven prompts to automated follow-ups, helps brands turn viewers into buyers. Features like AI-powered engagement, local time-zone delivery, and compliance-first design ensure your messages reach the right audience at the right time — legally.

And it’s not just talk — it’s proven. Joyride, a leading dog harness brand, tapped into TxtCart’s AI-driven conversations and time-zone scheduling to generate $1.84M in SMS revenue past year, with a 12.4x ROI, turning abandoned carts into profit.

Turn Your SMS Campaigns Into Conversion Machines With TxtCart

You’ve got the playbook — now it’s time to put it to use. From appreciation messages to flash sales and win-back campaigns, your SMS strategy is ready to drive more revenue in 2025. No more guesswork — just clear, conversion-driven templates to engage your audience at every step.

Key Takeaways From This Guide:

• Use urgency, personalization, and exclusivity to boost engagement.
• Schedule texts at optimal times and avoid weekends for higher response rates.
• Leverage TxtCart’s AI-powered features for smart replies and automated follow-ups.

With TxtCart, you’re not just sending messages — you’re building real conversations that convert. Its AI-powered prompts, time-zone-based scheduling, and compliance-first design ensure every text delivers value. Ready to turn “maybe later” into “buy now”? Start your 2025 SMS campaigns with TxtCart and watch your ROI soar.

Want to fine-tune your strategy even further? Here’s where to start:

• Want to stay secure from any compliance rules? Read our guide on TCPA texting rules and compliance checklist.
• Are you exploring strategies on what works best for your audience? Check out our guide onA/B Testing Examples for SMS Marketing.
• Still confused if you should give SMS marketing a shot this holiday season? Read these text marketing statistics to know why!