In the world of digital marketing, SMS marketing holds incredible potential when executed with the right strategies. When leveraged effectively, it can be a powerful tool to drive sales and enhance customer engagement.
In this post, we’ll unveil a set of proven strategies and automation techniques to supercharge your SMS marketing efforts, ultimately boosting your sales and growing your business.
SMS marketing strategies and SMS automation to boost sales
Here is the list of 13 SMS marketing strategies and SMS automation to boost your sales.
1. Subscriber welcome automation
When a potential customer subscribes to receive SMS boost messages, it’s crucial to seize the opportunity and convert them into paying customers. To achieve this, you must implement a subscriber welcome automation campaign.
This automated sequence is triggered as soon as someone opts in to receive messages from your brand. The primary objective is to engage and incentivize those who have not made a purchase yet.
You can start by sending a warm welcome message and, in the same message or a subsequent one, offer a first purchase discount. This discount serves as a powerful enticement, encouraging subscribers to make their first purchase.
To automate this process, you can use SMS boost platforms that offer features like trigger-based campaigns. You would set up triggers to activate the welcome sequence when a new subscriber is added to your list.
2. Welcome automation for customers
Once a subscriber has made their initial purchase and opted in to receive updates, it’s essential to continue nurturing this customer relationship. A welcome automation campaign for customers is designed to provide them with valuable information, set expectations for future communications, and reinforce the positive impression they had from their initial purchase.
This automated sequence should begin with a thank-you message, expressing gratitude for their support and purchase. Following this, you can explain what they can expect from your SMS updates – whether it’s early access to sales, exclusive promotions, product announcements, or informative content.
3. Order updates with sales promotion
Sending order updates through SMS is a valuable strategy for enhancing customer experience and boosting sales. These updates, such as “Your order is on its way,” serve a dual purpose.
First, they provide customers with crucial information about their purchase, reducing post-purchase anxiety and building trust. Secondly, these updates keep your brand top of mind, which can lead customers back to your site.
An effective way to automate this strategy is to use order tracking systems that trigger SMS notifications when a customer’s order status changes. You can incorporate a sales promotion by adding a subtle call to action, like “By the way, did you know there is a 15% discount running? Visit our site for more deals.” This not only informs customers about ongoing promotions but also encourages repeat purchases.
4. Product recommendations
Leveraging SMS to send personalized product recommendations based on a customer’s past purchases is a powerful sales strategy. This approach capitalizes on your knowledge of the customer’s preferences and behavior, making it more likely that they will engage with the recommendations and make additional purchases.
Automating this strategy involves using data analysis and segmentation to identify the products most relevant to each customer. You can set up automated triggers, send product recommendations at appropriate intervals, and track the performance of these messages to refine your recommendations over time.
TxtCart’s powerful customer segmentation enables our live agents to understand your shoppers better by making use of behavioral data like past interactions, previous purchases, spend power and more.
By offering personalized suggestions, you’re not only increasing the chances of a sale but also improving the overall shopping experience for your customers.
5. Abandoned cart recovery sequence
Recovering abandoned carts is an essential SMS boost strategy that can significantly boost sales. However, the key to success lies in the automation and the timing of your messages. Rather than sending a single message, it’s crucial to create a sequence that provides gentle nudges without spamming customers.
The first message can remind them about the items left in their cart, emphasizing their interest in those products. In the subsequent message, you can convey the popularity of those items or highlight any limited-time promotions. Another message can create a sense of urgency by indicating that the product is about to sell out, and the final message can offer assistance or support, such as live chat or a direct link to complete the purchase.
TxtCart automatically picks up the online shoppers’ information to generate SMS abandoned cart recovery campaigns. Txtcart also generates a one-time coupon code to offer a small discount to these shoppers and link them back to their cart.
6. Product review request
Requesting product reviews through SMS is a valuable strategy that not only helps you gather social proof but also encourages repeat visits to your site, ultimately boosting sales. Automated product review request messages can be sent to customers who have made a recent purchase. These messages typically express gratitude for their purchase and kindly ask for a review.
By automating this process, you can schedule messages at the right time, such as a few days after the customer receives their order. The message can include a direct link to the review submission page on your website, making it convenient for customers to leave their feedback.
Once they visit your site to submit a review, they may be enticed to explore other products you offer, potentially leading to additional sales. Moreover, the social proof generated from these reviews can influence other potential customers, building trust and confidence in your products.
7. Customer feedback request
Soliciting customer feedback through SMS is not only an opportunity to gather insights into your customers’ experiences but also a way to demonstrate your commitment to their satisfaction. Automated feedback request messages can be triggered post-purchase, asking customers to rate their shopping experience, product quality, or other relevant aspects.
By showing that you genuinely care about their opinions and are eager to make improvements, you foster a positive relationship with your customers. Automation allows you to send these requests at the right moment and collect valuable data for analysis and continuous improvement.
This not only helps improve your products and services but also enhances customer loyalty, potentially leading to increased sales as satisfied customers are more likely to return and recommend your brand to others.
8. Two-way conversations
Enabling two-way conversations through SMS is a strategy that can significantly enhance customer engagement and boost sales. Automated two-way conversations involve setting up a system where customers can reply to your SMS messages with questions, inquiries, or feedback, and receive timely responses from your brand.
This creates a sense of personal connection and can address any concerns or queries customers might have. Automation tools and chatbots can manage these interactions effectively, allowing your brand to be available to customers around the clock.
The ability to engage in a real-time conversation not only improves customer satisfaction but also increases the chances of them making a purchase. It builds trust and transparency, making customers more comfortable and confident in their buying decisions.
Furthermore, it also provides an opportunity to upsell or cross-sell by offering personalized recommendations or addressing specific needs.
9. Weekly newsletter campaigns
Weekly newsletter campaigns are a staple of SMS boost to keep your audience engaged and informed. These campaigns can be scheduled and automated in advance using SMS boost platforms.
These automated newsletters are typically sent out on a regular basis, like every Monday, and provide subscribers with a summary of what’s new in your store, including new products, discounts, and promotions.
Automation makes it easy to create and schedule these messages in advance, ensuring that your subscribers receive timely updates without manual effort each week.
10. Promotional campaign SMS automation
When you have a new sale, discount, or collection of products to promote, automating a campaign is an effective strategy to build excitement and anticipation among your subscribers. These campaigns can be pre-planned and scheduled to start well in advance of the sale or promotion going live.
By sending teaser messages, countdowns, and sneak peeks, you can create a buzz around the upcoming event, piquing the interest of your audience. Automation tools allow you to set up these campaigns with precision, ensuring messages go out at the right times to maximize excitement.
The automated SMS marketing campaign can also send reminders as the event approaches, keeping your brand at the forefront of your subscribers’ minds. This strategy leverages FOMO (fear of missing out) to boost sales as customers are more likely to make purchases during the promotional period.
11. Promote loyalty program
Promoting your loyalty program via SMS is an effective way to engage and retain customers while increasing sales. By segmenting loyal customers and sending them targeted messages inviting them to join your loyalty program, you can encourage repeat purchases.
Automation tools enable you to identify and categorize loyal customers based on their purchase history, frequency, or total spending. Once segmented, you can automate personalized messages that highlight the benefits of the loyalty program, such as exclusive discounts, early access to sales, or rewards for repeat purchases. This not only demonstrates your appreciation for their loyalty but also entices customers to continue buying from your brand.
12. Send special offers
Sending special offers through SMS is a highly effective marketing strategy to boost sales. It involves creating and automating campaigns that deliver exclusive discounts, promotions, or deals directly to your subscribers’ mobile phones.
Personalization is key; you can segment your audience to send tailored offers to different customer groups based on their preferences or past behavior. The sense of exclusivity and immediacy associated with SMS promotions can drive rapid conversions.
Automation tools in SMS boost platforms allow you to schedule these messages at the optimal times, ensuring your offers reach your audience when they are most likely to engage.
13. Send transactional messages
Transactional messages are automated SMS communications that provide critical information related to customer transactions, such as order confirmations, shipping updates, and delivery notifications.
These messages serve a dual purpose. Firstly, they enhance the customer experience by keeping customers informed about their purchases in real time, reducing anxiety, and improving trust in your brand. Secondly, they can drive additional sales by incorporating upsell opportunities.
For instance, a shipping confirmation message can include a recommendation for complementary products, or a delivery notification can offer a discount on the next purchase.
Recommended read: How to choose the best SMS marketing app for Shopify
How to scale your SMS strategy?
Here are some ways to maximize the impact of your SMS marketing efforts:
- Conversational SMS: Scaling your SMS strategy begins with adopting a conversational approach. Instead of sending generic, one-way messages, focus on creating engaging two-way conversations with your audience. This involves using automated chatbots or dedicated customer support agents to respond to customer queries and provide real-time assistance, thereby enhancing customer engagement and satisfaction.
- Personalization: Personalization is crucial for SMS scaling. Tailor your messages to individual recipients, addressing them by their first name, and offering relevant content or promotions based on their preferences and past interactions with your brand. Personalized SMS not only captures the recipient’s attention but also increases the likelihood of conversion, as customers are more likely to respond positively to messages that feel customized to their needs.
- Build loyalty programs: To expand your SMS strategy effectively, consider implementing loyalty programs. These programs reward customers for their continued engagement with your brand, often through exclusive discounts, special offers, or points-based systems. By incentivizing repeat business and building long-term relationships, you’ll be able to maximize the impact of your SMS campaigns and maintain a loyal customer base.
- Use a creative shortcode: A creative and memorable short code can help differentiate your brand and make it easier for customers to remember when opting in or responding to your SMS messages. Short codes are easier to type and recognize, and they can be used to represent your brand name or a catchy keyword related to your products or services, allowing for a more consistent and recognizable SMS identity.
- Segment your audience: Segmenting your audience is essential for efficiently targeting your SMS messages. Divide your subscriber list into groups based on various criteria, such as demographics, purchase history, or engagement level. This enables you to send highly relevant content to specific segments, ensuring that your messages resonate with each group and improving the overall effectiveness of your SMS campaigns. By providing a more personalized experience, you can enhance customer engagement and conversion rates.
Conclusion
Whether you’re a beginner or an experienced marketer, mastering SMS marketing is essential in today’s digital landscape. And when it comes to enhancing your SMS boost campaigns, TxtCart stands out as a powerful tool.
TxtCart offers a range of features that enable you to enhance SMS marketing efforts, from personalized campaigns based on behavioral data to reminders and win-back texts for specific customer segments.
Install the TxtCart app today and reach out to our team of experts for better results.
