Kyle Bigley

Co-founder at TxtCart | $50M+ revenue driven across 2500+ eCommerce brands via SMS marketing and conversational AI. Live in New York, D1 NHRA Champion, Penn State alum.

10 Best Omnisend Alternatives for Shopify SMS Marketing (2024)

Are you seeking the ideal Shopify app for SMS marketing automation but considering alternatives to Omnisend to optimize your budget?

In this post, we’ve curated a list of top Omnisend alternatives that offer exceptional SMS marketing features while providing cost-effective solutions.

Discover the best options to improve your SMS campaigns, streamline automation, and maximize your return on investment. Whether you’re looking for advanced AI capabilities, comprehensive analytics, or unique engagement tools, we have the right alternatives for you.

Recap: What is Omnisend?

Omnisend is a platform for both email and SMS marketing, providing a robust suite of features for engaging customers with personalized campaigns. It offers automation, segmentation, and extensive integrations with popular e-commerce platforms.

However, while Omnisend is known for its all-in-one solution, its primary focus is on email marketing. This emphasis means that updates and advancements in SMS capabilities and automation can be less frequent.

As a result, the SMS features may not be as cutting-edge or comprehensive as those offered by platforms specifically dedicated to SMS marketing. Despite its strong email marketing capabilities and customizable templates, businesses often seek SMS marketing platforms to help them address the entire buyer journey.

Omnisend features

  • Combine automated texts with email and push notifications into a single automated workflow and provide your customers with a consistent, personalized experience.
  • Omnisend supports all country codes for SMS (text-only messages) sending so that you can reach your international customers.
  • Collect your site visitors’ phone numbers by making use of SMS list-building tools: pop-ups, teasers, landing pages, and Wheel of Fortune.
  • Set up a flash sale or promote the newest items with precisely targeted SMS or MMS messages.

Omnisend pricing

  • Contact the team for pricing information.

Omnisend disadvantages/ cons

  • Primary Focus on Email: Emphasis on email marketing can result in less frequent updates and advancements for SMS features.
  • Limited SMS Automation: SMS automation options may be less advanced compared to platforms dedicated solely to SMS marketing.
  • Fewer SMS-Specific Integrations: Limited integrations with SMS-specific tools and services.
  • Less Specialized Support: Support for SMS marketing may not be as specialized or in-depth as for email marketing.
  • Higher Cost: Costs can be higher compared to other SMS-focused platforms, especially for businesses primarily interested in SMS.

Best Omnisend alternatives for Shopify SMS marketing

Now let’s take a look at the best Shopify apps for SMS marketing that can serve as Omnisend alternatives.

Our approach

To find the best alternatives to Omnisend, we carefully looked at each platform’s key features and pricing. We reviewed customer feedback from the Shopify app store and other trusted sources, talked to industry experts, and checked several comparison articles.

Our goal is to give you a clear and unbiased view of the top SMS marketing solutions, helping you choose the right alternative to Omnisend.

Here’s an overview of the best alternatives to Omnisend:

App
Pricing
Free Plan
Free Trial
AI
SMS marketing features
Rating
TxtCart
Starts at $29/month
No
Yes, 14 days
Yes
Campaigns, Flows, Analytics, A/B Testing, Popups, Compliance, AI assistant
4.7/5
Attentive
Starts at $299/month
No
Yes, 30 days
Yes
Campaigns, Flows, Analytics, A/B Testing, Popups, Compliance
4/5
Emotive
Starts at $199/month
No
Yes, 30 days
No
Campaigns, Flows, Analytics, A/B Testing, Popups, Compliance
4.3/5
SMSBump
Starts at $19/month
No
No Free Trial
No
Campaigns, Flows, Analytics, A/B Testing, Email, Popups
4.9/5
OneText
Starts at $300/month
No
Yes, 30 days
Yes
Campaigns, Flows, Analytics, A/B Testing
-
Klaviyo
Starts at $15/month
No
No Free Trial
No
Campaigns, Flows, Analytics, A/B Testing, Reviews, Popups, Email
4.6/5

1. TxtCart

TxtCart is the top alternative to Omnisend for businesses focused solely on SMS marketing. Unlike Omnisend, which primarily emphasizes email, TxtCart specializes in SMS with advanced automation and features tailored for this channel.

TxtCart offers a robust set of SMS-specific tools, including a fast 1-click setup, unique discount codes for cart abandonment, custom cart short URLs, and real-time conversation monitoring. These features are designed to enhance customer engagement through targeted SMS campaigns for product launches, special offers, and sales.

With advanced capabilities like customer segmentation, MMS, GIF support, and re-engagement campaigns, TxtCart stands out in the SMS marketing space. Its intuitive dashboard provides in-depth analytics, allowing businesses to track opt-ins, live-agent responses, campaign performance, and opt-outs effectively. For a specialized and advanced SMS marketing solution, TxtCart is the premier choice.

Key Features:

  • Two-Way SMS Communication: Facilitate direct interaction with customers through AI-managed responses for smooth and effective engagement.
  • Competitive Pricing: Benefit from decreasing rates with no long-term contracts, and enjoy rate matching to lower your current expenses.
  • Smart A/B Testing: Optimize your SMS campaigns by testing different versions and deploying the most successful one based on key performance metrics.
  • Campaign Planner: Access a range of holiday-themed templates and content directly from the dashboard to enhance your SMS campaigns.
  • Advanced Analytics: Monitor detailed performance metrics to fine-tune your SMS marketing strategy.
  • AI-Powered Automations: Streamline eCommerce processes with AI-driven automations for tasks like cart recovery and welcome messages.
  • AI-Powered Flows: Create or utilize pre-designed SMS flows and only pay for the successful sales they generate.
  • Advanced Popups: Increase subscriber capture rates with mobile-optimized popup templates inspired by Figma.
  • Centralized Inbox: Handle all SMS conversations from a single inbox, with insights into customer interactions and an upcoming Gorgias integration.

Pricing:

  • Starter – $29/month
  • Growth – $79/month
  • Pro – $199/month
  • Enterprise – $499/month

💬 Make the switch from Omnisend to TxtCart today!

Use the discount code OMNISEND25 and get 25% off your first 3 months.

2. Postscript

Postscript is a popular SMS marketing app often chosen as an alternative to Omnisend. While it offers a range of SMS marketing services, including sales and CashBack offers, its functionalities can be somewhat limited compared to other platforms.

Despite this, Postscript remains a versatile tool for engaging customers, driving purchases, and building loyalty. With a dedicated team of SMS experts, an integrated platform, and transparent metrics, Postscript is a common choice for businesses looking to enhance their SMS marketing efforts.

Key features:

  • Build a compliant subscriber list with opt-in tools—including website popups, checkout collection, shareable landing page links, and back-in-stock notifications.
  • Deliver personalized messages with robust segmentation, filtering, tagging, and response branching features.
  • Provide the right offer, to the right subscriber, at the right time with behavior-based message branching within your
  • Campaign and Automation Flows.
  • Offer tailored post-purchase experiences designed to drive brand loyalty and repeat orders.

Pricing:

  • Starter– No monthly fee; $25 monthly minimum spend
  • Growth– $100/month
  • Professional– $500/month
  • Enterprise– Contact team

💬 Did you know you can 5X the revenue from SMS marketing using AI?

3.SimpleTexting

SimpleTexting allows users to create automated texts, utilize personalized messaging, and collect data for tailored interactions. With an intuitive interface, it enables easy broadcasting of messages to your entire audience. As an Omnisend alternative, this tool not only facilitates mass texting but also encourages two-way conversations through a dedicated business number.

Key features:

  • Instantly communicate with large groups for effective audience engagement.
  • Professional, dedicated two-way messaging for business interactions.
  • Schedule automated texts and integrate with various apps seamlessly.
  • AI assistance, templates, link tracking, and self-cleaning contact lists.

Pricing:

  • 500 Texts- $39
  • 1,000 Texts- $59
  • 2,000 Texts- $89
  • 3,000 Texts- $119

4. Birdeye

Birdeye offers MMS capabilities, automated triggers for campaigns, and a unified inbox for managing conversations across multiple channels. Compliant with texting regulations, it allows businesses to send and receive messages from official numbers.

Birdeye’s comprehensive suite includes reviews, referrals, surveys, and insights, empowering businesses to elevate their online presence, engage customers effectively, and create exceptional experiences.

Key features:

  • Enhance engagement with attention-grabbing text messages using images, emojis, GIFs, and PDFs.
  • Enables requesting reviews, referrals, and surveys from a single intuitive platform.
  • Facilitates segmenting the audience and tailoring texts for enhanced engagement.
  • Allows for personalized 1:1 conversations and handling multiple communication channels from a unified inbox.

Pricing:

  • Contact the team for pricing information.

5. LiveRecover

LiveRecover is a dynamic solution designed to help businesses recover lost sales by utilizing personalized SMS outreach powered by live agents. Unlike automated systems, LiveRecover’s approach incorporates real humans who engage with customers through P2P messaging, fostering a more humanized and interactive experience.

As an Omnisend alternative, it seamlessly integrates with a company’s existing tech stack, ensuring no disruptions to the current setup.

Key features:

  • Fill the Knowledge Base with product and company FAQs to help your live agents answer customer inquiries quickly.
  • Custom workflows to make it easy to segment based on specific customer and cart information.
  • Live agents convert your abandoned checkouts into customers through a one-to-one, personal conversation via text message.
  • Dive into performance metrics by Workflow and A/B Tests, as well as product-specific performance and orders generated by live agents.

Pricing:

  • Growth – $49/month
  • Pro – $199/month
  • Enterprise – $499/month

💬 Looking for an SMS marketing app more powerful than LiveRecover?

6. SlickText

SlickText boasts a diverse library of features and SMS automation, complemented by a free mobile app for convenient management on the go. The service prioritizes cellular compliance, ensuring adherence to carrier guidelines and maintaining a zero-tolerance policy for non-compliant content. As an Omnisend alternative, SlickText stands out for its fanatical customer support, offering multiple avenues for personalized assistance, and setting a benchmark in customer care.

Key features:

  • Allows users to create unique keywords and customize auto-replies.
  • Users can easily expand their text marketing lists by promoting their keywords through various channels.
  • Text blast service that enables users to send immediate, high-impact messages to their subscribers.
  • Provides SMS automation features to streamline and schedule text messages.

Pricing:

  • 50 Texts – Free
  • Basic – $29/ month
  • Setup – $49/ month
  • Lil Bro – $79/ month
  • Big Bro – $139/ month
  • Boss – $189/ month
  • Albatross – $350/ month
  • Whale – $750/ month
  • Mostro – $1250/ month
  • Enterprise – Custom Pricing

💬 Want to forecast the revenue and ROI from SMS marketing?

7. Avada

Avada empowers businesses with pre-done automation email series, automated workflows, and smart automation campaigns, making it easy to reach, engage, and convert customers effortlessly. The platform offers free migration from other tools, such as Mailchimp, Klaviyo, Omnisend, and Active Campaign, with attractive discounts for switching to Avada.

Key features:

  • SMS Automation available in events: Abandoned carts, welcome subscribers, order follow-up, cross-sell, up-sell, etc.
  • Seasonal campaigns like Black Friday, Christmas, or any sales events in your stores can be shortly and instantly informed to customer phones.
  • Avada email marketing supports up to 150 countries to send SMS.
  • Full reports for your SMS Automation and SMS Newsletter.

Pricing:

  • Price per SMS averages at $0.015

8. Yotpo SMSBump

SMSBump, a key feature of the Yotpo SMS & Email platform, is designed to drive revenue and sales through effective SMS and email marketing campaigns and automation. This tool leverages advanced segmentation, analytics, and integration to help brands engage customers meaningfully and increase conversions.

Key features:

  • Comprehensive Metrics Tracking: Monitor key performance indicators such as revenue, ROI, orders, costs, and subscriber growth from all engagements.
  • Advanced Consumer Segmentation: Utilize over 40 data points to create detailed customer segments based on demographics, product preferences, and purchasing behavior.
  • Multi-Channel Subscriber Collection: Enhance shopper engagement through various collection tools like keywords, QR codes, and sign-up pages to capture subscribers across multiple platforms.
  • Customizable Pop-Ups and Buttons: Easily design on-brand pop-ups, footers, and floating buttons with just a few clicks.

Pricing:

  • Since its integration with Yotpo, SMSBump offers an SMS-only plan starting at $0.0072 per text message, excluding carrier fees. Billing is based on the number of text messages sent through your automation workflows. Note that MMS messages are priced higher at $0.0291 each.

💬 Need a feature by feature comparison between TxtCart and SMSBump?

9.Attentive

Attentive integrates SMS and email marketing to boost customer engagement and drive revenue. Its focus on personalization helps build brand loyalty and provides valuable insights into customer preferences through interactive SMS conversations.

Key features:

  • Dynamic Audience Segmentation: Utilize engagement data to create customized messages for each subscriber, ensuring relevant and personalized communication.
  • Personalized Multi-Touch Campaigns: Quickly generate and schedule effective, branded multi-touch experiences and recurring messages tailored to your brand’s voice.
  • Preference Collection: Use keywords or numbers to capture customer preferences and trigger automatic responses.
  • Real-Time Performance Tracking: Measure the impact of your marketing efforts with accurate attribution and view results as they happen.

Pricing:

  • For detailed pricing information, contact the Attentive team directly.

💬 Want to see the power of AI and advanced automations in SMS marketing?

10. Cartloop - No longer in business

Cartloop is a customer engagement platform specializing in 1:1 SMS shopping experiences. Trusted by a variety of businesses, from beauty to apparel and food & beverage, Cartloop, an Omnisend alternative offers personalized, real-time conversations with customers to enhance the shopping process. This leads to increased conversion rates, customer retention, and profitability, making Cartloop a valuable tool for e-commerce brands.

Key features:

  • Define your audience based on location, text interactions or purchase behavior attributes.
  • Conversational Flows create the perfect balance of advanced automation and humans-in-the-loop to supercharge customer satisfaction.
  • Live Shopping Concierge Team guides your shoppers at every step of the buying journey.
  • View conversation insights results from the Cartloop dashboard to make more informed business decisions.

Pricing:

  • No longer in business

💬 Don’t let your SMS marketing campaigns break.

Conclusion

Among the various Omnisend alternatives for Shopify stores, TxtCart is far superior in terms of power and specialization.

Designed specifically for eCommerce and SMS marketing, TxtCart offers advanced AI and automation features that outshine the competition. Its focus on delivering prebuilt and customizable automation solutions tailored to Shopify’s unique needs ensures businesses can effectively engage customers with sophisticated two-way SMS campaigns.

Ready to make the switch from Omnisend to TxtCart for SMS marketing?

Use the discount code OMNISEND25 and get 25% off your first 3 months.

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