We Tried 7 Omnisend Alternatives – Here’s the Best Pick

Looking for a powerful alternative to Omnisend? With countless email and SMS marketing platforms available, finding the right fit for your business can feel overwhelming. We tested seven popular Omnisend alternatives to help you make an informed choice that best aligns with your needs, budget, and customer engagement goals.

Here’s what we’ll cover:

• Key features and pricing of each alternative
• Pros and cons to consider for each platform
• Our top picks for the best overall solutions to drive conversions and engagement

TL;DR – 7 Best Omnisend Alternatives

What to Look for in an Omnisend Alternative

Choosing the right SMS and email marketing platform is crucial for maintaining effective customer engagement. If you’re exploring alternatives to Omnisend, understanding where users commonly experience friction can guide you in selecting a platform that better meets your needs. Here’s a rundown of what users feel Omnisend lacks and what they’re looking for in a comparable solution:

• Pricing transparency: Many Omnisend users express frustration with unpredictable pricing. They report sudden price hikes, charges for inactive subscribers, and fees that seem disproportionate to usage. A strong alternative should offer clear, consistent pricing that aligns with your budget and usage needs without hidden costs.

• Responsive customer support: Users frequently mention inconsistent support from Omnisend, with delayed responses or generic solutions that fail to resolve issues quickly. So, consider an alternative with a reputation for responsive, knowledgeable customer service that genuinely helps when issues arise.

• Deliverability concerns: Deliverability issues are a major pain point, with emails often ending up in spam folders or the Gmail promotions tab. Many users cited this as a reason for switching. An ideal Omnisend alternative should have strong deliverability features, such as customizable sender domains, to ensure effective campaigns.

• Feature limitations and bugs: Users frequently cite Omnisend’s customization limitations and bugs, such as issues with automations and restrictions on removing Omnisend branding from forms. A solid alternative should offer extensive customization options and better platform stability to enhance user experience.

🚨 Spoiler Alert – TxtCart takes the top spot as the #1 Omnisend alternative with its incredibly human-like conversational AI. And yes, we might sound a bit biased, but with a proven history of generating $10000s in revenue for thousands of Shopify brands, it’s a well-earned position – and you’ll soon see why 😉

1. TxtCart — The #1 OmniSend Alternative for SMS Marketing 🏆

Shopify Marketplace Rating: 4.8/5 (206 reviews)

If you’re seeking an Omnisend alternative focused on boosting revenue with personalized SMS marketing, TxtCart is a powerful contender. TxtCart has helped e-commerce brands convert more customers and recover lost revenue by delivering personalized, human-like SMS interactions:

• Organi Hair: Surpassed $1M+ in revenue thanks to TxtCart’s SMS-driven strategy.
• CROSSNET: Earned $453,185 in SMS revenue after a swift 10-minute setup with TxtCart.
• Joyride Harness: Over $1.8M generated through SMS-attributed revenue with TxtCart.

TxtCart goes beyond basic reminders by functioning as a conversational sales assistant, connecting with customers authentically to recover abandoned carts and nurture customer relationships.

🏆 Key features that make TxtCart #1 over Omnisend

• Smart campaign planning & scheduling: Control precisely when your messages reach customers with TxtCart’s flexible scheduling. TxtCart’s AI copy assistant ensures each SMS is optimized for conversion, maximizing your abandoned cart recovery efforts.

• Revenue & performance tracking: TxtCart’s dashboard offers real-time analytics on conversions, popular products, and total revenue, letting you evaluate the impact of your SMS and email campaigns with transparency.

• Conversational SMS and cart recovery: Unlike those cold, one-way reminders, TxtCart takes a unique approach by enabling real-time conversations with customers. From recovering carts to addressing customer questions, TxtCart’s AI assists shoppers in a natural way, guiding them smoothly toward checkout.

Considerations

• Ideal for growing stores: TxtCart is best suited for stores with moderate to high traffic, as low-traffic stores might see lower ROI.
• Limited international availability: TxtCart is broadening its international availability, but certain features may still be limited in select regions.
• Standard carrier fees: As with most SMS marketing apps, TxtCart applies carrier fees for SMS delivery, so it’s important to factor these into your campaign budget.

Pros

• 10x ROI guarantee: TxtCart offers a performance guarantee for eligible brands, maximizing returns.
• Fast, easy setup: A quick 5-10 minute setup ensures you’re up and running without hassle.
• Top-rated customer support: Users highlight exceptional support and onboarding in reviews.
• Performance-based pricing: TxtCart’s commission model aligns with your sales success, as a small percentage of sales is taken only when you profit.
• Cost savings with conversational AI: TxtCart’s AI assistant delivers significant cost savings—up to 32x compared to human agents.

Pricing

TxtCart offers a 14-day free trial for new users. The Starter plan begins at $29/month with a 15% commission on recovered carts, while the Enterprise plan at $499/month offers 24/7 support, custom workflows, and a reduced 2.5% commission, making it ideal for high-volume e-commerce stores.

What Shopify merchants think about TxtCart

• “Honestly, like a money printer for us…” said TxtCart customer, Gamenetics. “Within the first 45 days, we’ve been able to add an additional $8,500 in revenue to our bottom line with only a small list of SMS subscribers.” (Source: Shopify App Store)
• “I’ve used the app for 2 weeks now and already see a 400% ROI.” – Dreamwrap Sleep’s review on Shopify App Store.
• “110% recommend this app and shout out to Sara for the quick and easy support when I needed it” – CurvCentral on the Shopify App Store.

How Toro Eyewear Generated $60K in 8 Months with TxtCart’s 2-Way SMS

Toro Eyewear, a premium performance eyewear brand, leveraged TxtCart’s 2-way SMS to drive $60,382 in revenue over eight months. With over 3,400 conversations and a 41.23% reply rate, TxtCart helped Toro Eyewear recover over 800 orders, achieving a remarkable 24.8x ROI.

2. Appikon

Appikon – Shopify Marketplace Rating: 4.8/5 (2,005 reviews)

Appikon is an innovative Omnisend alternative and marketing automation platform tailored for e-commerce brands, particularly those on Shopify. Their suite includes features like back-in-stock alerts and pre-order notifications, enabling businesses to automate marketing campaigns and enhance customer engagement. By integrating channels such as email, SMS, and web push notifications, Appikon ensures timely communication with customers, helping to recover lost sales and optimize marketing efforts. 

Key features

• Customizable signup forms: Create unique, brand-tailored signup forms to capture leads and build customer segments based on specific interests or product preferences.
• Real-time inventory syncing: Appikon’s real-time syncing ensures that stock availability is updated immediately.
• Automated restock campaigns: Automatically generate campaigns when high-demand products are restocked.
• Personalized customer journeys: Appikon allows merchants to build personalized customer journeys, segmenting based on purchasing behavior.
• Seamless Shopify integration: Designed specifically for Shopify, Appikon integrates seamlessly, providing a streamlined experience that leverages Shopify’s full capabilities.

Pros

• Data-driven insights: Provides valuable analytics for better demand forecasting and marketing decisions.
• Multi-channel support: Engage customers through SMS, email, and web push notifications.
• User-friendly integration: Ensure quick and easy setup without the need for coding.

Caveats

• Inconsistent customer support: Users frequently experienced slow responses, lack of resolutions.
• Notification failures: Numerous reports cited problems with back-in-stock and SMS notifications not being sent.
• Buggy functionality: Users noted frequent glitches, especially with domain verification, inventory syncing, and stock limits for preorders.
• Pricing and billing confusion: Complaints about unexpected fees, fluctuating SMS costs, and forced upgrades have made some users question the app’s transparency.

Pricing

Appikon offers a free trial, with pricing for the Pre-Order tool starting at $7.99/month for basic and $24.99/month for premium plans. For Back In Stock alerts, pricing starts at $19.99/month, with an enterprise plan at $149/month.

What Shopify merchants think about Appikon

• “Easy to use and set up. Support is fairly responsive. This app assists us in gauging customer interest and prioritizing reordering of products on our site” Herbware’s review on the Shopify App Store
• “Customer Service doesn’t do anything at all – The app says emails were sent out, but absolutely nothing was delivered to my customers. Literally, look elsewhere for back-in-stock notifications – if anything goes wrong, it won’t get fixed.” Two Crow Collective’s review on the Shopify App Store

3. OneText

Shopify Marketplace Rating: N/A

Founded in 2021 by Jonathan Fudem, OneText is another Omnisend alternative, designed to enhance customer engagement through direct, personalized messaging. Tailored to businesses that prioritize cost-effective and data-driven solutions, OneText offers user-friendly automation and segmentation tools that simplify customer communication, support lead generation, and drive conversion rates.

Key features

• Text to Buy: Enables customers to make purchases directly by replying to a text message.
• Magic links: Incorporates unique links in messages that, when clicked, lead to personalized shopping experiences.
• Live concierge support: Provides human assistance for complex customer requests, reducing service tickets.
• Automated refills: Offers automatic reorder options, encouraging repeat purchases and fostering customer loyalty.

Pros

• Comprehensive campaigns: Engages customers with strategies like cart recovery, quizzes, and delivery notifications.
• Seamless integrations: Syncs with Shopify, WooCommerce, and other major platforms for smooth operations.
• Future-ready with RCS: Adapts to Rich Communication Services for enhanced messaging experiences.

Caveats

• Limited analytics: Offers basic analytics and reporting tools.
• Complex interface: The user interface may not be very intuitive.
• Customization restrictions: Fewer options for personalizing SMS templates and workflows.

Pricing

OneText offers flexible pricing with no membership fee for the first month. The Growth plan charges $0.007 per SMS plus carrier fees, while the Volume plan costs $0.005 per SMS with additional carrier fees. Custom enterprise plans are also available upon request for larger businesses.

What Shopify merchants think about OneText

• N/A
• N.A

Read next: 11 Best OneText Alternatives for Shopify SMS Marketing

4. ReCart

Shopify Marketplace Rating: 4.8/5 (5,473 reviews)

ReCart, founded in 2015 by Soma Arnold Tóth, is an innovative SMS marketing tool geared toward ecommerce businesses looking to boost customer engagement and conversions through personalized SMS campaigns. Designed with small businesses and ecommerce brands in mind, ReCart helps streamline customer journeys and recover abandoned carts using advanced segmentation and automation workflows. 

Key features

• Messenger marketing: Engages customers directly on Facebook Messenger, building brand loyalty and driving conversions.
• Order notifications: Provides real-time updates to improve customer journey and overall experience.
• Integration with Shopify, WooCommerce, BigCommerce, Klaviyo, and Mailchimp: Ensures smooth e-commerce operations with multi-platform support.
• Messenger popups: Captures visitors for seamless communication and marketing outreach.
• Discount code delivery: Sends personalized discount codes to encourage purchases.

Pros

• Custom popups: Captures leads via desktop and mobile popups.
• Automated workflows: Boosts customer engagement with welcome, cart recovery, and reorder emails.
• AI optimization: Enhances conversion rates through AI-driven content and timing.
• Compliance & analytics: Offers built-in compliance and real-time analytics for data-driven decisions.

Caveats

Some Shopify marketplace users have noted the following drawbacks with Recart:

• Inconsistent performance: Users report frequent glitches and fluctuating performance, especially during critical sales periods.
• Poor customer support: Delays and lack of response from support frustrate users, impacting issue resolution and user experience.
• High and unclear pricing: Users find subscription costs steep, with unclear billing practices and unexpected charges.
• Compatibility issues: Some users experience problems with other apps and browsers, particularly with Safari and Instagram.

Pricing

ReCart provides four pricing plans tailored to various business needs. The Starter plan is priced at $299/month, Pro at $499/month, Scale at $999/month, and a customizable Enterprise plan for larger ecommerce businesses. A free demo is available to explore ReCart’s features firsthand.

What Shopify merchants think about ReCart

• “We love using Recart. The app is intuitive and easy to use. They have awesome technical support, but what’s really blown us away is the support around strategy, ideas, and implementation of those ideas directly with their team. So rad!” Keep Nature Wild’s review on the Shopify App Store
• “Half the functions don’t work with the app, for example, the Push Notifications. The only thing that works reliably is the automatic messages on the abandoned cart.” ATN’s review on the Shopify App Store

Read next: 10+ Recart Alternatives for Shopify SMS Marketing

5. Attentive

Shopify Marketplace Rating: 4.2/5 (52 reviews)

Founded in 2016 in New York City by Brian Long and Andrew Jones, Attentive is a powerful SMS marketing platform designed for ecommerce brands looking to enhance customer engagement through personalized mobile messaging. With features like advanced segmentation, real-time analytics, and landing pages that integrate seamlessly across multiple marketing platforms, Attentive helps brands connect with their target audience and boost ROI through effective SMS campaigns.

Key features

• Advanced segmentation: Use detailed customer data to accurately segment audiences and deliver relevant messaging.
• Automated customer journeys: Establish automation workflows that engage customers at the best times, strengthening customer relationships.
• Seamless CRM integrations: Easily connect with other marketing platforms to streamline operations and boost marketing efforts.
• AI-driven features: Utilize artificial intelligence to refine messaging and anticipate customer behavior for optimal results.

Pros

• Rapid list growth: Patented two-tap tech accelerates SMS list growth.
• High CTR messaging: Delivers personalized messages throughout the customer journey.
• Built-in compliance: In-house TCPA experts ensure compliance with messaging laws.

Caveats

• Confusing billing: Users report unexpectedly high bills and advise careful monitoring of costs.
• Data control concerns: Limited data retention and challenges with subscriber list transfers raise issues around data handling.
• Pricey with fewer features: Many find Attentive’s pricing high compared to competitors like Klaviyo, noting fewer advanced features than expected.

Pricing

Attentive provides tailored pricing depending on your list size and SMS volume. Moreover, the platform offers a free trial.

What Shopify merchants think about Attentive

• “We use Attentive for SMS Marketing, and it’s been a game changer. Very easy to use and also their support team is the best. They’re really invested in your business and want to see you succeed. Highly recommended if you’re considering SMS/Email marketing!” StatelyMen’s review on Shopify App Store
• “They didn’t release our list on time, and porting the number takes weeks (unnecessarily). Their prices are higher than everyone else with almost no advantage (we didn’t see any increase in numbers, etc).” – GRIP6’s review on Shopify App Store

Read next: 

• How Attentive Compares to TxtCart’s Conversational AI
• 11 Best Attentive Alternatives for Shopify SMS Marketing

6. Postscript

Shopify Marketplace Rating: 4.8/5 (1,969 reviews)

Founded in 2017 by Adam Turner and Alex Beller, Postscript is the best Omnisend alternative tailored to drive e-commerce sales. Integrated with Shopify, it supports brands in recovering abandoned carts and personalizing messages through automated workflows, real-time analytics, and precise audience segmentation. Postscript also offers dynamic pop-ups for growing SMS subscribers, allowing brands to connect with their target audience effectively and improve ROI with data-driven campaigns.

Key features

• Bulk SMS: Deliver high-volume, targeted SMS campaigns to engage your subscriber base and drive sales.
• Scheduled texts: Optimize delivery timing by scheduling messages and boosting conversion rates.
• MMS marketing: Incorporate images, GIFs, and multimedia to make messages more compelling and increase conversions.
• Short codes: Offer easy response options, simplifying customer actions and enhancing brand engagement.

Pros

• Revenue tracking: Monitors ROI to improve conversion rates.
• Two-way messaging: Easily manage and respond to customer texts for stronger customer engagement.
• Reliable delivery: Ensures fast message delivery, even during peak traffic times.

Caveats

• Unexpected charges and contract issues: Users report confusing billing practices with high fees, auto-renewals, and challenges in canceling subscriptions.
• Data limitations: Limited data retention and issues with international SMS pricing frustrate users, especially those outside the U.S.
• Unwanted automations: Users report unwanted automated messages that do not align with their brand identity, affecting customer satisfaction.

Pricing

Postscript provides flexible pricing plans without hidden fees. The Starter plan is free with a $25 minimum spend, while the Growth plan is $100/month, and Professional at $500/month includes advanced features.

What Shopify merchants think about Postscript

• “We love Postscript. So intuitive, and support is always fast and reliable. Thanks, Postscript! p.s.where can we purchase the BFCM hats?!” The Deluxe Pup’s  review on Shopify App Store
• “Tedious to navigate. Customer service lacking, usually takes days and several reps, to answer most simplest concerns” Heritage Hen Farm’s review on Shopify App Store

Read next: 

• How Postscript Stands Against TxtCart’s Conversational SMS
• 10+ Postscript Alternatives for Shopify SMS Marketing

7. Yotpo

Shopify Marketplace Rating: 4.9/5 (8,223 reviews)

Founded in 2011 by Tomer Tagrin and Omri Cohen in New York City, Yotpo empowers brands to drive customer loyalty through a suite of e-commerce marketing tools. Tailored to DTC brands and growing e-commerce businesses, Yotpo provides features like SMS marketing, customer reviews, and user-generated content to boost brand credibility and engagement. Seamless social media integration and analytics help businesses build trust, gather valuable feedback, and create personalized marketing campaigns.

Key features

• Reviews & user-generated content (UGC): Collect and display customer reviews, photos, and videos to build trust and drive conversions.
• Loyalty & referrals programs: Create customized loyalty and referral programs to incentivize repeat purchases and encourage customer advocacy.
• Subscriptions management: Offer subscription services to generate recurring revenue and provide convenience for customers
• Visual marketing: Leverage visual UGC to create shoppable galleries and enhance the shopping experience.

Pros

• Boosts conversions: Builds trust with authentic reviews.
• All-in-one platform: Combines multiple marketing tools in one.
• Scalable: Grows with business needs and evolving strategies.

Caveats

• Complex setup: Many find the platform challenging to set up, especially for beginners or non-technical users.
• Billing confusion: Some customers experience unexpected charges, and refund processes are often unclear.
• Technical glitches: Frequent bugs disrupt automation and cause campaign errors, impacting the customer experience.
• Limited customization: Users feel customization options for SMS and email templates are restrictive, especially on mobile.

Pricing

Yotpo’s pricing includes flexible SMS and email options, with SMS starting at $0.0072 per message and email plans from $160/month for around 125,000 emails. Bundled multichannel packages offer added savings, and Yotpo allows you to set up a test campaign for free.

What Shopify merchants think about Yotpo

• “Marnie and all support staff is super helpful, the live chat option is very convenient when needing some assistance. Yotpo marketing app is very user friendly and informative, and the pricing is great for small businesses. Definitely recommend this app for all start up stores!” WEBEXP, LLC review on Shopify App Store
• “The plugin does not work properly! especially on the most important thing: abandoned cart workflow stopped working on 26/10 for no reason !” Emzi Paris’s review on Shopify App Store

Try the #1 OmniSend Alternative: TxtCart

Finding the right SMS marketing platform means choosing a solution that aligns with your customer engagement goals, budget, and campaign needs. This list of alternatives highlights some of the best tools available, each offering distinct features to help boost conversions and enhance customer connections.

After thorough evaluation, we’ve selected the top three platforms that stand out as the best overall options:

• TxtCart – Best Overall: TxtCart takes the top spot with its human-like conversational SMS, offering brands a unique blend of automation and personal interaction that delivers impressive ROI. Ideal for growth-focused brands, TxtCart’s user-friendly features and dedicated customer support make it a top choice.
• Postscript – Best for Customization: Known for its rich customization options, Postscript is an excellent choice for brands looking to tailor every aspect of their SMS campaigns and benefit from strong Shopify integration.
• Attentive – Best for Data-Driven Insights: Attentive excels in offering robust analytics and segmentation, helping brands make data-driven decisions and enhance their SMS strategies effectively.

In the end, TxtCart remains the best all-around option for any business aiming to maximize customer engagement and drive conversions through responsive, two-way SMS campaigns.

Read Next 

• Ultimate Beginner’s Guide to Shopify SMS Marketing 2024
• The Complete Guide To SMS Marketing For Shopify Stores
• SMS Marketing Analytics: How To Measure The Performance Of Your SMS Marketing Campaigns